Inside Influence

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Dorie Clark - How to Stand out: A MasterClass in influence

Season 1, Ep. 50

Greetings everyone, my name is Julie Masters and welcome to another episode of Inside Influence. In which I delve into the minds of some of the world’s most fascinating influencers – or experts in influence - to get to the bottom of what it really takes to own your voice - and then amplify it to drive an industry, a conversation, a movement or a nation.


Over the course of the Inside Influence Podcast, my intention has been to bring you some of the brightest minds in the world of Influence.


However, every now and then, I come across a person who is the embodiment of what this podcast is about. A person who can in every sense of the word claim mastery as an influencer of influencers. 


As some of you might know - I’ve spent the last few weeks bunkered up with my newborn son.  One of the challenges of committing to consistency with anything is that - when life takes over - you need some support. 


So, while I was on Maternity leave the Inside Influence team took over and curated a list of the hottest questions we have been asked over the past year. When they showed me the list I knew there was only one person I would go to to answer them, and that person is the Incredible Dorie Clark. 


For our regular listeners, you would be aware of Dorie's influence genius, however for those of you who have not heard of Dorie... fear not! She is about to become your number one guru on the art of standing out as a global authority in your space.


If you needed more than just my word - Dorie is in fact the author of the groundbreaking book Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine, one of the Top 10 Business Books of the Year by Forbes - not to mention a Washington Post bestseller. The New York Times described her as an “expert at self-reinvention.” 


Dorie has also just recently published a new book – Entrepreneurial You. Which I would urge you to go out and get. Believe me, in all my years of working in this field - it’s rare that anyone actually talks about the grassroots tactics of what it takes to build a business as an influencer. Creating influence is one thing - turning it into income is another.

 

Some of the questions we explored include: 


  • How to identify trends and distill your breakthrough idea. 
  • How to turn your influence into income. Again this is where most people - even some of the most well known or famous people you might know - can often get stuck. You can’t pay your mortgage with ‘likes’ - or at least that’s what my accountant says.
  • How to get influence cut through as quickly as possible i.e. traction
  • Proven methods to identify your niche, add real value and then amplify your impact 
  • The common mistakes that industry influencers make in the early days - and how to avoid them 
  • Plus - just a ton more.


This episode is pretty hard and fast. Dorie takes the questions and just dives straight in - with none of the usual rambles or segways from me.


However - for those of you who missed Dorie’s original hour long Inside Influence episode don’t worry. We will also be re-releasing the original interview “From Influence to Income” this time next week as an added bonus. If you caught it the first time around and haven’t managed to yet implement the ton gold she delivered - well - then definitely worth a refresh.


Enough from me - enjoy, kick back and soak up the incredible one-on-one wisdom of Dorie Clark. 


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8/25/2021

Rich Diviney - The Attributes: A Navy SEAL Commander on the hidden drivers of elite performance

Season 1, Ep. 117
Rich Diviney - The Attributes: A Navy SEAL Commander on the hidden drivers of elite performanceSkills are not enough. 90% of Navy SEAL recruits fail to pass the basic training. And 50% of Navy Seals fail training for specialised command.Today’s guest, former Navy SEAL Commander and officer in charge of training for specialised command Rich Diviney asked why?Beneath skills there are hidden drivers of elite performance. These drivers are attributes like resilience, grit, and adaptability. But how do you develop attributes?I am a big believer that if you want to develop mastery in any area you need to learn it from those that perform that skill in the arena’s where the stakes are the highest. And if you want to learn resilience, grit, adaptability, and leadership then it is hard to go past Rich Diviney.Today’s guest Rich DivineyRich Diviney served in the US Navy for 20 years. He served in 13 overseas deployments including Iraq and Afghanistan.As a Navy SEAL, Rich served as the officer in charge of training for specialised command. In this role he went on to create the “Mind Gym”, a program of physical, mental, and emotional training designed to train Navy SEAL’s brains to perform better in all environments, but particularly stressful environments.Since retiring from the Navy in 2017, Rich has worked as a consultant and speaker with Chapman & Co. Leadership Institute, Simon Sinek Inc, and Dumanis Enterprises.He has spoken to over five thousand leaders from the worlds of business, sport, and the military. He has spoken to leaders from organisations such as American Airlines, Deloitte, Zoom, and the San Francisco 49ers.On January 26, 2021, he released his first book “The Attributes: 25 Hidden Drivers of Optimal Performance”.“What skills don’t tell us is how people are going to show up in stress, challenges and uncertainty. In those environments we lean on attributes.”“The secret to success is not necessarily to never quit, I’m going to quit as many times as I have to until I find the right way to do it.”“People decide whether or not they want to follow us. You cannot self-designate as a leader.Someone else decides whether you are someone to follow and that is always based on your behaviour.”“The quality of our lives is directly proportional to the quality of questions we ask ourselves on a consistent basis.”Website: https://theattributes.com/Instagram: https://www.instagram.com/rich_diviney/LinkedIn: https://www.linkedin.com/in/richdiviney/You’ll learnWhy quitting is different to giving up - and how successful people use quitting to redirect their energy elsewhere.That perseverance is made up of the attributes of persistence, tenacity, and fortitude.Why the best leadership is mostly observing rather than micromanaging.The difference between skills and attributes. Skills are taught, however attributes are inherent and developed. Skills direct our behaviour in known situations. Attributes direct us in situations of stress and uncertainty.What attributes you should develop and how to develop them.That grit is made up of four attributes: courage, perseverance, adaptability, and resilience.Why courage is the ability to step into our fear - and how our brain rewards us with dopamine when we do.Freezing in a moment allows you to stop and think deliberately about what to do next and, unexpectedly, is a technique used by all Navy SEAL’s.Sometimes you just need to move, and movement will reveal the next course of action.The different ways to recover from stress and trauma. And why sometimes you cannot do it alone.How to master the pivot. The one you don’t see coming and the ones you choose.That elemental behaviour is made up of attributes and identities, and how identities shape our behaviour.The attributes of leadership: empathy, selflessness, decisiveness, authenticity, and accountability.That our minds are question answering machines - and by feeding it the right questions, we can guide ourselves to success. Including why, by default, we tend to get ourselves into a negative question loop when the road gets tough.The power of gratitude.Reference and links mentionedRich Diviney's new book, The Attributes: 25 Hidden Drivers of Optimal PerformanceThe Chapman InstituteSimon Sinek Inc.Attribute Assessment Tool on Rich’s websiteMy new ebook The Influencer CodeSubscribe to and Review the Inside Influence PodcastThanks for tuning into this week’s episode of the Inside Influence Podcast! If the information in my conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing people just like you!Also, don’t forget to hop on my website juliemasters.com and download my new ebook The Influencer Code
8/11/2021

Jeremy Cowart - The Purpose Hotel and the art of showing up before you're ready

Season 1, Ep. 116
Jeremy Cowart - Getting Past “I Can’t” to Change Yourself and the WorldWe all have amazing ideas. Some are hard earned while others just come to us while we are walking down the hall on one unexpected day. But to make those ideas a reality, we need to get past the “I can’t moment” that invariably follows.On today’s Inside Influence Podcast episode I talk to Jeremy Cowart, celebrity photographer, artist, and entrepreneur, about how fear lies on the other side of great ideas and how he has learned to get past those fears.Jeremy Cowart has been named the “Most Influential Photographer on the Internet” by Huffington Post, Forbes and Yahoo. He has presented at TEDx and the United Nations.His photos have appeared in well-known publications such as Time Magazine, The New York Times, Rolling Stone, and Sports Illustrated.He has taken portraits of stars such as Taylor Swift, Sting, Britney Spears, Maggie Gyllenhaal, Heidi Klum, and Gwyneth Paltrow.He is also well-known for his “Purpose Hotel” Kickstarter campaign. The aim of the project is to create a hotel chain where all the goods, services, and decor used generates a financial benefit for the marginalised around the world. A luxury hotel designed to connect people around the world to the stories of others - and enable them to support.Today’s Guest Jeremy CowartJeremy grew up in Hendersonville Tennessee.He was a struggling student who seemed to fail at everything from piano to maths. “I can’t do it” was his motto. But his supportive parents were insistent that he could do anything: “I can do all things through Christ that strengthens me”.Then he discovered a love of drawing and started to believe in himself.After high school, his parents suggested that he study graphic design. But he did not feel smart enough to use computers. But he tried it and ended up becoming a designer and then a digital photographer right as digital photography was taking off.Fast forward over 20 years, and he is an influential photographer to the stars and renowned social entrepreneur.In addition to his photographic work, he helped start the global movement Help Portrait, founded an online learning platform See University, formed an idea development community called LIMINAL Society, invented a new digital photographic technique called Lightograph, and is founder and CIO of Purpose Hotel.He has also written four books and is a sought after presenter.Website: www.jeremycowart.comFacebook: www.facebook.com/jeremycowartTwitter: www.twitter.com/jeremycowartInstagram: www.instagram.com/jeremycowartLinkedIn:www.linkedin.com/in/jeremycowart“I think a lot of people want to help but a lot of times they just don’t know how … but when you can align helping with people’s natural passions and interests, magic can happen.”“I have pursued over 75 different ideas and probably more than half of them have been total utter failures, or I have abandoned them altogether. However a few of them have been very successful and those are the ones I end up talking to people on podcasts about”You’ll LearnThe power of supportive parents in wiring our brains for influenceHow to make a difference using your passions and interests rather than feeling you have to follow a stereotypeHow photos capture a singular moment that has the potential to truly shift a persons perceptions of themselves and the world around themHow inspiration sometimes just happens, but that you still have to show up and fight through your fears to make it happenHow finding that one person who will ‘speak belief’ into your idea can be the push you need to break through and start taking actionWhy platforms like Kickstarter hold the secrets of epic storytellingThe truth about makes someone hand over their money to person they don’t know, to support a vision that may not even happen - on the back of one 3 minute videoWhy it’s important to mute or unfollow social media accounts that don’t create the energy or emotion you need to do the work that mattersHow the ability to keep trying unlocks the future - and why the next step is all you ever really need to knowHis journey with the “Purpose Hotel” and where this amazing but challenging project is up to now - and how you can support the visionReferences and Links MentionedDigital Photography for DummiesHelp-PortraitBig Magic: Creative Living Beyond Fear by Elizabeth Gilbert“Purpose Hotel” Kickstarter video and Kickstarter page“Purpose Hotel” Kickstarter page and video and website‘I’m Possible’ - video of Jeremy’s journey so farMy new ebook The Influencer CodeSubscribe to and Review the Inside Influence PodcastThanks for tuning into this week’s episode of the Inside Influence Podcast! If the information in my conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing people just like you!Also, don’t forget to hop on my website juliemasters.com and download my new ebook The Influencer Code
7/28/2021

Laura Gassner Otting - Limitless: How to ignore everyone and carve your own path

Season 1, Ep. 115
Laura Gassner Otting - What would you do if you felt truly limitless?Whether you call it “being in the zone”, “flow”, “hyperfocus”, “feeling invincible”, or in the words of my guest today “consonance” - we have all experienced those moments where we feel our abilities and passions are absorbed into the task in front of us. Time melts away and we produce some of our best work. What if you could have that every day?On today’s Inside Influence Podcast episode best-selling author and entrepreneur Laura Gassner Otting describes how we can take the limits off our lives and live in a “limitless” state. A state describing when “what we do matches who we are (or want to be)” and the limitless possibilities that result. She calls this “consonance” - the opposite of dissonance.Laura started her limitless journey at the opposite end of the spectrum. She had worked hard to achieve a successful career, but then realised she was working hard for someone else’s definition of success. Working in executive search, she also began to notice that those who appeared limitless had four decisions in common. Those four decisions enabled them to tap into their limitless potential. You can too.Today’s Guest Laura Gassner OttingLaura has over 25 years experience in service, leadership, and entrepreneurship. Today she is a best-selling author and an in-demand motivational speaker.Dropping out of law school, Laura started her career as a campaign staffer for the Clinton and Gore 1994 Presidential campaign. She then worked in the Clinton Whitehouse helping to establish AmeriCorps (a domestic version of the Peace Corps). She then became an AmeriCorps program director and got her Master’s in Political Management from George Washington University.She then entered the world of executive search and rose to the position of Senior Vice President of executive search startup ExecSearches.com.After leaving the world of executive search, she founded the Nonprofit Professional Advisory Group (NPAG) where she held the position of President for over 12 years.In 2015, she sold NPAG and after presenting at a TedTalk she was inspired to write her first book, “Mission-Driven: Moving from Profit to Purpose”. She then followed this up with the 2019 Washington Post Best Seller “Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life”.Website: https://lauragassnerotting.comFacebook: @heyLGOTwitter: @heyLGOLinkedIn: https://www.linkedin.com/in/heylgo/“Letting go of the controls of trying to go back to the way things were allows us to open up our lens to the way things can be.”“If you are comparing your bloopers to someone else’s highlight reel of course you are going to feel terrible about yourself.”“You can’t do it if you let other people limit you to what they think you are capable of because nobody knows what you can really do”.“We cannot be insatiably hungry for someone else’s goals.”You’ll learnWhy imposter syndrome is a product of our current society and what we need to be groundbreakersWhy social media is a highlight reel that should never inform your life choices.Why, when it comes to our decisions and potential, we often give votes to those that shouldn’t even have a voice in our lives.Who we should give voice to: mentors, a peer, and someone you trust and respect.How to find a mentor: look for people who have walked the path you want to walk and are willing to give specific feedback.Why you should not be afraid to seek out top shelf mentors or people you respect.Why you can't just follow your passion, you have to invest in it. You need to work hard and be at the ‘bleeding edge of your incompetence’.Why focusing on what might happen if we fail rather than what might happen if we succeed stops us from ever taking our true place.We do our best work when we are in “consonance”: when our work and passion matches - and the end results are highly rewarding (not only financially).Consonance is contagious. People are drawn in by passion in action.The four pillars of consonance: calling, connection, contribution, and control. Calling is what gets you out of bed as a gravitational pull. Connection is involving other people and their calling in your work. Contribution is ensuring your work clearly contributes to your life. Control is being open to opportunities - while also setting clear boundaries around the areas of your work and life that matter.References and links mentionedHBR article: “Top telling women they have imposter syndrome”Laura’s books: “Mission-Driven: Moving from Profit to Purpose” and “Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life”.Amy Cuddy’s TedTalk, “Your body language may shape who you are”Laura’s TedTalk, “Stop asking: How I can help”Laura on the Today ShowMy new ebook The Influencer CodeSubscribe to and review Inside Influence PodcastThanks for tuning into this week’s episode of the Inside Influence Podcast! If the information in my conversations and interviews have helped you in your journey, please head over to iTunes, subscribe to the show, and leave an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing people just like you!Also, don’t forget to hop on my website juliemasters.com, download my new ebook The Influencer Code and sign up to my weekly newsletter Influence Insider.