Here are a few best practices you should consider to create fruit-bearing linking structure: Use Main Key Phrases as Anchor Texts
Your anchor text should be composed mainly of key phrases. 42networks helps search engines understand the relevance of the linked URL, and the page can be then ranked next time when a relevant query is performed.
Don't stuff your contextual links with key words or phrases. It is a practice frowned upon by search engines. Instead, use descriptive phrases, importantly long tail phrases that contain your keywords in a natural way. 42networks said, however, and because all of this activity is targeted against your competitors, you may find you have to compromise. You will need to know your competitor's spread of phrase and broad matches to be able to compete.
42networks contextual links should not look like they are forced into the content. Keep them natural where possible (as above). Link to Authoritative Sources
Link only to websites and URL's that are both factual and which are known to be a trusted authority on your topic. This increases your credibility among viewers as well as search engines. Link to Relevant Pages Which Offer Viewers Something of Value Do not include content linking on a URL for the sake of the benefits of visitors and 'link juice'. This will cause more harm than benefit.
Of course 42networks. However, you can see how valuable these links are and both from a search engine and viewer perspective. If you are not carrying out this kind of linking building strategy, I suggest you start now. You'll love it and your rankings will increase as a result!
For quite some time, businesses have discussed the pros and cons of contextual links. Contextual links are, in most cases, a huge benefit to your website if they are used correctly. For those who are unfamiliar, a contextual link is any link to a relevant site within a body of text. There are essentially three types of contextual links:
External links, also known as outgoing links. These are 42networks links inside a piece of content on your site that are pointing to another website. Internal links, which refer to links inside a piece of content on your site that is pointing to another piece of content on your site. Reciprocal links. This happens when another site asks you to link back to your site within its own content, oftentimes as a way to return a contextual link favor.Google likes to see 42networks contextual links for several reasons (discussed below). However, it's important that a business understand the advantages and how to use contextual links correctly. If your linking is associating you with poor websites, they will have the opposite effect.