Your Digital Reputation

In this episode of Your Digital Reputation, host Roger Christie explores the strategic use of LinkedIn with guest Christina Hobbs, former CEO of Verve Super and current GM of Advocacy at Future Group. They discuss how LinkedIn can be a valuable tool when used strategically, beyond just self-promotion. Christina shares insights on leveraging LinkedIn for business success and professional advancement, highlighting the importance of a thoughtful approach to networking and branding on the platform. Tune in to gain valuable tips on maximising your digital presence and reputation through LinkedIn.TIMESTAMPS:[00:01:46] Early LinkedIn experience and career growth.[00:06:26] The need for visibility and understanding.[00:10:32] Building legitimacy in your role via LinkedIn.[00:15:07] Getting a million views on a LinkedIn post.[00:19:01] Selling a business while going into labour![00:24:48] "What do I want to be known for?"[00:32:58] LinkedIn profile visibility advice.--THE DIGITAL REPUTATION ACADEMY: LINKEDIN™ FOR LEADERSThe Digital Reputation Academy is Propel's new online learning platform providing practical training to help professionals protect and enhance their digital reputation. The Academy's signature course, LinkedIn™ for Leaders has been developed by Propel MD, Roger Christie, and takes leaders from clear > confident > competent in their understanding and application of LinkedIn.For more information head to: www.digitalreputationacademy.com--SIGN UP + KEEP IN TOUCHA fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.To subscribe, head to: www.digitalreputationacademy.com/subscribe--CONNECT WITH ROGER CHRISTIEHave a question or feedback, connect with Roger Christie via LinkedIn: www.linkedin.com/in/rogerchristie

Host Roger Christie delves into the misconception that LinkedIn is primarily a sales platform, emphasising that it is, in fact, a RELATIONSHIPS platform. Drawing insights from guest Helen Graney, CEO of Weber Shandwick and Jack Morton (tune in to episode 44 of the Your Digital Reputation podcast to learn more about her story), the episode highlights the importance of community and authentic engagement to enjoy success on LinkedIn.Tune in for practical advice on the best "1-2 combination" to sales and community building on LinkedIn.TIMESTAMPS:[00:01:37] LinkedIn is a relationships platform.[00:05:32] Start with your community.[00:08:31] Facilitate your sales opportunities.[00:11:34] Learn skills via the LinkedIn™ for Leaders program.--THE DIGITAL REPUTATION ACADEMY: LINKEDIN™ FOR LEADERSThe Digital Reputation Academy is Propel's new online learning platform providing practical training to help professionals protect and enhance their digital reputation. The Academy's signature course, LinkedIn™ for Leaders has been developed by Propel MD, Roger Christie, and takes leaders from clear > confident > competent in their understanding and application of LinkedIn.For more information head to: www.digitalreputationacademy.com--SIGN UP + KEEP IN TOUCHA fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.To subscribe, head to: www.digitalreputationacademy.com/subscribe--CONNECT WITH ROGER CHRISTIEHave a question or feedback, connect with Roger Christie via LinkedIn: www.linkedin.com/in/rogerchristie

In this episode of Your Digital Reputation, host Roger Christie explores whether LinkedIn is a vital tool for modern leaders with guest Helen Graney, CEO of Weber Shandwick and Jack Morton in Australia. They discuss the benefits of leading from the front on LinkedIn, how to balance sales efforts and community building, why LinkedIn is so powerful for emerging leaders in particular, and why leaders should embrace the discomfort - and challenge - that comes from stepping up online.[00:00:55] Storytelling as a Leadership Skill.[00:05:11] LinkedIn as community-building platform.[00:10:32] Importance of harnessing your personal values.[00:19:27] Forming connection and trust through storytelling.[00:20:41] Celebrating team achievements.[00:26:36] The evolution of leadership skills and who thrives today.[00:28:25] Getting comfortable with being uncomfortable on LinkedIn.[00:32:34] The power of LinkedIn - for established and emerging leaders.--THE DIGITAL REPUTATION ACADEMY: LINKEDIN™ FOR LEADERSThe Digital Reputation Academy is Propel's new online learning platform providing practical training to help professionals protect and enhance their digital reputation. The Academy's signature course, LinkedIn™ for Leaders has been developed by Propel MD, Roger Christie, and takes leaders from clear > confident > competent in their understanding and application of LinkedIn.For more information head to: www.digitalreputationacademy.com--SIGN UP + KEEP IN TOUCHA fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.To subscribe, head to: www.digitalreputationacademy.com/subscribe--CONNECT WITH ROGER CHRISTIEHave a question or feedback, connect with Roger Christie via LinkedIn: www.linkedin.com/in/rogerchristie

Host Roger Christie spoke with James d'Apice - founder at law firm Gravamen - about how he uses social media with such authenticity, and what some of the pros and cons have been. James shared an interesting insight into how he has used detractor comments to fuel his own content strategy. (Tune in to episode 43 of the Your Digital Reputation podcast to learn more about his story).This insight serves as the inspiration for today's practical reflection episode where Roger explains how leaders can greatly reduce the risk of trolling through three simple steps.TIMESTAMPS:[00:01:48] - The Elephant in the Room: Trolling[00:03:03] - Reducing Risk and Fear[00:04:39] - Strategy 1: Get Clear on Your Purpose[00:07:56] - Strategy 2: Be Selective with Your Network[00:10:34] - Strategy 3: Listen More Than You Talk[00:11:58] - Overcoming Discomfort--THE DIGITAL REPUTATION ACADEMY: LINKEDIN™ FOR LEADERSThe Digital Reputation Academy is Propel's new online learning platform providing practical training to help professionals protect and enhance their digital reputation. The Academy's signature course, LinkedIn™ for Leaders has been developed by Propel MD, Roger Christie, and takes leaders from clear > confident > competent in their understanding and application of LinkedIn.For more information head to: www.digitalreputationacademy.com--SIGN UP + KEEP IN TOUCHA fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.To subscribe, head to: www.digitalreputationacademy.com/subscribe--CONNECT WITH ROGER CHRISTIEHave a question or feedback, connect with Roger Christie via LinkedIn: www.linkedin.com/in/rogerchristie

In this episode of Your Digital Reputation, host Roger Christie explores the value of leaders being authentic online with James d'Apice, founder of law firm Gravamen and host of the successful Coffee and a Case Note movement. They discuss the benefits and challenges of simply being yourself on social media - the opportunities that come from being trolled, and how compliments can be crippling.James - who embodies the very rare combination of law firm partner, podcaster, vlogger, former radio host, and rapper - shares his expertise on maintaining authenticity in the professional services industry. Tune in to hear his insights on how leaders - even those in conservative, risk averse industries - can "change the trajectory of their lives" online.[00:02:10] Authentic content creation struggles.[00:05:30] Niche popularity on social media.[00:12:58] Professional norms and likability.[00:15:53] Warmth in social media.[00:22:23] Dealing with online criticism.[00:25:33] Handling mistakes and feedback.[00:30:33] Authenticity in content creation.[00:42:35] Building confidence through challenges.---THE DIGITAL REPUTATION ACADEMY: LINKEDIN™ FOR LEADERSThe Digital Reputation Academy is Propel's new online learning platform providing practical training to help professionals protect and enhance their digital reputation. The Academy's signature course, LinkedIn™ for Leaders has been developed by Propel MD, Roger Christie, and takes leaders from clear > confident > competent in their understanding and application of LinkedIn.For more information head to: www.digitalreputationacademy.com--SIGN UP + KEEP IN TOUCHA fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.To subscribe, head to: www.digitalreputationacademy.com/subscribe--CONNECT WITH ROGER CHRISTIEHave a question or feedback, connect with Roger Christie via LinkedIn: www.linkedin.com/in/rogerchristie

Host Roger Christie recently had a fascinating employee advocacy conversation with Renae Anderson at UniSuper. Renae's success as a brand ambassador led to a +7,000% increase in impressions and over $11,000 in earned media value. (Tune in to episode 42 of the Your Digital Reputation podcast to learn more about her story).In this practical reflection episode, Roger picks up on Renae's advice to "spend more time on the mat", and shares his LinkedIn workout with five "exercises" to help listeners get ahead.TIMESTAMPS:[00:02:00] The connection between LinkedIn and exercise.[00:05:32] Defining your purpose in 15 minutes and Propel's Purpose Pyramid framework - access the FREE template here.[00:07:30] Optimising your LinkedIn profile in 15 minutes.[00:13:11] Cleaning out the noise by curating your LinkedIn feed.[00:17:25] Effective LinkedIn engagement strategies, including finding your VIPs.[00:18:29] More information about Propel's LinkedIn™ for Leaders program.--THE DIGITAL REPUTATION ACADEMY: LINKEDIN™ FOR LEADERSThe Digital Reputation Academy is Propel's new online learning platform providing practical training to help professionals protect and enhance their digital reputation. The Academy's signature course, LinkedIn™ for Leaders has been developed by Propel MD, Roger Christie, and takes leaders from clear > confident > competent in their understanding and application of LinkedIn.For more information head to: www.digitalreputationacademy.com--SIGN UP + KEEP IN TOUCHA fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.To subscribe, head to: www.digitalreputationacademy.com/subscribe--CONNECT WITH ROGER CHRISTIEHave a question or feedback, connect with Roger Christie via LinkedIn: www.linkedin.com/in/rogerchristie

In this episode of Your Digital Reputation, host Roger Christie speaks with UniSuper's Renae Anderson for a rare insight into the employee advocacy program from one of Australia's largest superannuation funds.Find out what dormant gym memberships, martial arts training and quality t-shirts have to do with one of the BEST online employee advocacy success stories in this absolute cracker of an episode - a great way to kick off season 5 of the podcast.TIMESTAMPS:[00:01:05] Empowering employees online.[00:06:27] LinkedIn learning journey.[00:10:14] Martial arts and LinkedIn synergy.[00:11:43] The power of personal storytelling.[00:15:14] LinkedIn success mindset.[00:18:37] Building an online community.[00:24:46] Reddit meme story.[00:28:23] Women engaging with super[00:30:58] Encouraging senior leadership and advocacy.[00:33:44] Empowering women in the sector.--THE DIGITAL REPUTATION ACADEMY: LINKEDIN™ FOR LEADERSThe Digital Reputation Academy is Propel's new online learning platform providing practical training to help professionals protect and enhance their digital reputation. The Academy's signature course, LinkedIn™ for Leaders has been developed by Propel MD, Roger Christie, and takes leaders from clear > confident > competent in their understanding and application of LinkedIn.For more information head to: www.digitalreputationacademy.com--SIGN UP + KEEP IN TOUCHA fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.To subscribe, head to: www.digitalreputationacademy.com/subscribe--CONNECT WITH ROGER CHRISTIEHave a question or feedback, connect with Roger Christie via LinkedIn: www.linkedin.com/in/rogerchristie

In this episode, Roger Christie unpacks Propel's 2023 Digital Reputation Report; delving deep into the insights, statistics and findings behind how more than 100 of Australia's most senior public servants use LinkedIn. If you've been meaning to dive into the 2023 Digital Reputation Report Public Sector Leader Edition, but simply haven't had the time, this episode - an audio cheat sheet - is for you.Download the 2023 Digital Reputation Report - Public Sector Edition here.For more on this episode and the full transcript head to: propelgroup.com.au/podcast/digital-reputation-report-analysis--THE DIGITAL REPUTATION ACADEMY: LINKEDIN™ FOR LEADERSThe Digital Reputation Academy is Propel's new online learning platform providing practical training to help professionals protect and enhance their digital reputation. The Academy's signature course, LinkedIn™ for Leaders has been developed by Propel MD, Roger Christie, and takes leaders from clear > confident > competent in their understanding and application of LinkedIn.For more information head to: www.digitalreputationacademy.com--SIGN UP + KEEP IN TOUCHA fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.To subscribe, head to: www.digitalreputationacademy.com/subscribe--CONNECT WITH ROGER CHRISTIEHave a question or feedback, connect with Roger Christie via LinkedIn: www.linkedin.com/in/rogerchristie

Roger Christie reflects on his conversation with The Honourable, Victor Dominello - Former NSW Minister for Digital Government, board member for the Tech Council of Australia, and chair of Minister Gallagher’s Digital Identity Panel, and Minister Shorten’s myGov Advisory Group. And now the Co-Founder of digital transformation partner ServiceGen, helping governments build citizen trust through service excellence (number 40 in the YDR catalogue).In this practical episode - our last for the year - Roger taps into Victor’s advice and experience with you, and pull out the three key ingredients every leader needs for a successful LinkedIn presence. And no - there is no 20-page policy in sight. This is one practical episode you won't want to miss.TIMESTAMPS:[00:02:26] How to build a successful LinkedIn presence.[00:04:10] Unpacking Victor's advice: You do you.[00:07:31] The power of LinkedIn.[00:15:38] The "we versus me" mindset.--THE DIGITAL REPUTATION ACADEMY: LINKEDIN™ FOR LEADERSThe Digital Reputation Academy is Propel's new online learning platform providing practical training to help professionals protect and enhance their digital reputation. The Academy's signature course, LinkedIn™ for Leaders has been developed by Propel MD, Roger Christie, and takes leaders from clear > confident > competent in their understanding and application of LinkedIn.For more information head to: www.digitalreputationacademy.com--SIGN UP + KEEP IN TOUCHA fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.To subscribe, head to: www.digitalreputationacademy.com/subscribe--CONNECT WITH ROGER CHRISTIEHave a question or feedback, connect with Roger Christie via LinkedIn: www.linkedin.com/in/rogerchristie