Share

cover art for 30. Doug Taylor, The Smith Family | Why should CEOs tell stories online?

Your Digital Reputation

30. Doug Taylor, The Smith Family | Why should CEOs tell stories online?

Season 3, Ep. 30

I'm thrilled to be joined by Doug Taylor, CEO @ The Smith Family to explore: Why should CEOs tell stories on social media? Yes, stories. I wonder how many leaders see storytelling as part of their official remit today?


Some may think, well, why bother? My job is to manage the numbers and the decision making across the organisation, not tell stories. And that may well have been true just a few short decades ago. But we now live in the reputation economy, where leaders are required to do much more than just deliver shareholder returns.


Just as social media has provided leaders with a platform to speak and control their narrative, social media has also provided their stakeholders with access and the right of reply. When audiences are making decisions around whether to or not to work for you, to or not to buy from you, to or not to trust you, your stories as a CEO really do matter.


To learn more about and support the work of The Smith Family, head to: www.thesmithfamily.com.au


For all the show notes, head to: propelgroup.com.au/podcast/doug-taylor


YOUR DIGITAL REPUTATION PROGRAM:

Whether you’re an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.


For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristie


YOUR DIGITAL REPUTATION NEWSLETTER:

And finally, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe

More episodes

View all episodes

  • Roger Christie, Propel | 2023 Digital Reputation Report Analysis

    28:39
    In this episode, Roger Christie unpacks Propel's 2023 Digital Reputation Report; delving deep into the insights, statistics and findings behind how more than 100 of Australia's most senior public servants use LinkedIn. If you've been meaning to dive into the 2023 Digital Reputation Report Public Sector Leader Edition, but simply haven't had the time, this episode - an audio cheat sheet - is for you.Download the 2023 Digital Reputation Report - Public Sector Edition here.For more on this episode and the full transcript head to: propelgroup.com.au/podcast/digital-reputation-report-analysisYOUR DIGITAL REPUTATION PROGRAM:Whether you’re an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristieYOUR DIGITAL REPUTATION NEWSLETTER:And last but not least, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe
  • PRACTICAL POD | Roger Christie | Victor Dominello + the key ingredients for LinkedIn success

    19:50
    Roger Christie reflects on his conversation with The Honourable, Victor Dominello - Former NSW Minister for Digital Government, board member for the Tech Council of Australia, and chair of Minister Gallagher’s Digital Identity Panel, and Minister Shorten’s myGov Advisory Group. And now the Co-Founder of digital transformation partner ServiceGen, helping governments build citizen trust through service excellence (number 40 in the YDR catalogue).In this practical episode - our last for the year - Roger taps into Victor’s advice and experience with you, and pull out the three key ingredients every leader needs for a successful LinkedIn presence. And no - there is no 20-page policy in sight. This is one practical episode you won't want to miss. TIMESTAMPS:[00:02:26] How to build a successful LinkedIn presence.[00:04:10] Unpacking Victor's advice: You do you.[00:07:31] The power of LinkedIn.[00:15:38] The "we versus me" mindset.For the full transcript from this episode, head to: propelgroup.com.au/podcast/practical-pod-linkedin-for-leaders-programYOUR DIGITAL REPUTATION PROGRAM:Whether you’re an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristieYOUR DIGITAL REPUTATION NEWSLETTER:And finally, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe
  • 40. Victor Dominello, ServiceGen | How Victor uses LinkedIn and what you can learn

    25:29
    In this episode of Your Digital Reputation, Roger Christie welcomes a very special guest in the studio for our final guest episode of 2023. Someone regularly held up as best practice and whose LinkedIn journey has been followed by millions.And the timing couldn't be better. Propel has released its second Digital Reputation Report, looking at the ways our most senior public servants use LinkedIn as a strategic communications tool. The results reveal there are public sector leaders who have absolutely grabbed the LinkedIn opportunity with both hands, but the findings also reveal there are many others who still stand to benefit by being more visible online. So, who better to join me in the studio and unpack this topic than the former NSW Minister for Digital Government, Board Member for the Tech Council of Australia, Chair of Minister Gallagher's Digital Identity Panel and Minister Shorten's MyGov Advisory Group and co-founder of ServiceGen, the Honorable Victor Dominello.TIMESTAMPS:00:03:25 Authenticity is key to social media success.00:04:40 Humility on social media.00:12:37 Leaders should embrace vulnerability.00:18:57 Showcasing empathy online.00:19:39 Authenticity builds trust and community.00:23:32 Sense of community is crucial.Follow Victor Dominello: linkedin.com/in/victordominelloFollow Roger Christie: linkedin.com/in/rogerchristieFor more on this episode and the full show notes head to: propelgroup.com.au/podcast/victor-dominello-linkedinYOUR DIGITAL REPUTATION PROGRAM:Whether you’re an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristieYOUR DIGITAL REPUTATION NEWSLETTER:And last but not least, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe
  • PRACTICAL POD | Roger Christie | What is a LinkedIn for Leaders program really like?

    19:17
    Roger Christie reflects on his conversation with Glenn Patterson, CEO at City of Casey, VIC. Casey is the largest local council in the Australian state of Victoria with over 400,000 residents. It’s episode number 39 in the YDR catalogue, and well worth a listen to get a genuine insight from a CEO driving a LinkedIn program across their senior leadership team.Reflecting on Glenn’s experience, this practical episode goes a little bit deeper, pulls back the curtain and looks inside the LinkedIn for Leaders program. If that’s something you’re considering, hearing Glenn’s experience and then hearing what’s involved will help you work out whether it’s the right fit for you.For the transcript from this episode, head to: propelgroup.com.au/podcast/practical-pod-linkedin-for-leaders-program YOUR DIGITAL REPUTATION PROGRAM:Whether you’re an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristieYOUR DIGITAL REPUTATION NEWSLETTER:And finally, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe
  • 39. Glenn Patterson, City of Casey | 'Why LinkedIn?' A CEO case study.

    32:17
    In this episode of Your Digital Reputation, host Roger Christie interviews Glenn Patterson, the CEO of City of Casey; a local council in the state of Victoria with almost 400,000 residents, making it the state's largest municipality and also one of the fastest growing councils across Australia. I first met Glenn when he decided to get his whole leadership team up and active on LinkedIn earlier this year. And since then, we've had many conversations around the role of LinkedIn for leaders, how it can help reach and reinforce corporate goals, and why it's so important to have more than one voice from within an organisation active online.In this conversation, we dive under the hood of the work Glenn and his leadership team have been doing, explore why he felt LinkedIn was a logical choice, and hear more about what the team's experiences have been since taking that more proactive approach online.TIMESTAMPS:00:06:29 Leverage LinkedIn for professional growth.00:11:47 LinkedIn can significantly influence perception.00:13:39 LinkedIn is a positive platform.00:18:37 Authenticity drives engagement on LinkedIn.00:24:02 Overcoming challenges in LinkedIn engagement.00:28:32 Embrace LinkedIn for personal and business value.00:31:00 Importance of commitment and example.Follow Glenn Patterson: linkedin.com/in/pattersonglennFollow Roger Christie: linkedin.com/in/rogerchristieFor more on this episode and the full show notes head to: propelgroup.com.au/podcast/glenn-pattersonYOUR DIGITAL REPUTATION PROGRAM:Whether you’re an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristieYOUR DIGITAL REPUTATION NEWSLETTER:And last but not least, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe
  • PRACTICAL POD | Roger Christie | 5 reasons leaders must step up on social media

    19:18
    In this practical follow-up episode of the Your Digital Reputation podcast, host Roger Christie reflects on his conversations with two recent UK guests;Charlotte Lander - Director of Social Media and former Global LinkedIn Lead at Standard Chartered Bank - discussing all things online employee advocacy. And then more recently, Sarah Walker-Smith - CEO of AMPA - the UK’s leading group of legal and professional services companies - and its largest law firm, Shakespeare Martineau - joined me to talk about why CEOs simply must have social in their toolkit.Their common thread? Leaders are the most essential ingredient for any organisation’s success on social media. I'm looking at episodes number 37 & 38 in the YDR catalog, so please go back and have a listen to both, ideally before you dive into this short practical reflection.So what is this episode all about? I’ve taken five quotes on five key themes from my conversations with Sarah and Charlotte, and will explore each of them further while also providing practical tips on what you or your leaders can do to capitalise. Because until leaders are active, engaged and leading from the front, your organisation will continue to sit on the social media fringes with the connection, credibility and commercial benefits you’re after. For all the advice and resources mentioned in this episode, head to: propelgroup.com.au/podcast/practical-pod-leaders-onlineYOUR DIGITAL REPUTATION PROGRAM:Whether you’re an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristieYOUR DIGITAL REPUTATION NEWSLETTER:And finally, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe
  • 38. 38. Sarah Walker-Smith, Ampa | Why do CEOs need social in their toolkit?

    32:33
    In this episode of Your Digital Reputation, host Roger Christie interviews Sarah Walker-Smith, the CEO of Shakespeare Martineau and AMPA. Together they discuss the importance of social media for CEOs and the impact it can have on their digital reputation. Sarah shares her personal journey of getting active on social media and how it has benefited her both personally and professionally. Tune in to learn why CEOs need social media in their toolkit and how it can help you become a more visible and effective leader.TIMESTAMPS:[00:02:44] How CEOs can become visible on social media.[00:05:41] Rewriting the leadership playbook.[00:09:12] Leadership beyond organisational boundaries.[00:13:30] The future of the legal sector.[00:15:27] Leaders in listening mode.[00:19:47] Ageism in the workplace.[00:23:15] Gathering ideas and inspiration.[00:25:12] Purposeful and meaningful conversations.[00:29:28] The importance of doing it yourself.[00:32:13] Harnessing social media platforms.Follow Sarah Walker-Smith: linkedin.com/in/sarah-walker-smith-4708a5bFollow Roger Christie: linkedin.com/in/rogerchristieFor more on this episode and the full show notes head to: propelgroup.com.au/podcast/sarah-walker-smithYOUR DIGITAL REPUTATION PROGRAM:Whether you’re an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristieYOUR DIGITAL REPUTATION NEWSLETTER:And last but not least, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe
  • 37. 37. Charlotte Lander, Standard Chartered Bank | How to build a successful employee advocacy program?

    31:48
    In this episode of Your Digital Reputation, host Roger Christie is joined by Charlotte Lander, Director of Social Media and former Global LinkedIn Lead at Standard Chartered Bank. Tune into this conversation to learn from Charlotte's expertise and experience as she shares her advice around building the best online employee advocacy program for your organisation. This is a must listen best practice example for both advisors and leaders a like.TIMESTAMPS:[00:01:31] Charlotte's background and expertise.[00:05:37] Active leaders and employee advocacy.[00:08:15] The importance of being data led.[00:13:29] Content personalisation for employee advocacy.[00:16:28] Personal storytelling in advocacy.[00:20:26] Leadership participation and programs.[00:24:37] Retaining talent and competitive advantage.[00:27:07] Employee advocacy program benefits.[00:31:07] Diversity in target audience resonance."First and foremost, you must empower your colleagues, not use them as part of the program." -- Charlotte LanderFollow Charlotte Lander: linkedin.com/in/charlotte-landerFollow Roger Christie: linkedin.com/in/rogerchristieFor more on this episode and the full show notes head to: propelgroup.com.au/podcast/charlotte-lander-employee-advocacyYOUR DIGITAL REPUTATION PROGRAM:Whether you’re an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristieYOUR DIGITAL REPUTATION NEWSLETTER:And last but not least, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe
  • PRACTICAL POD | Roger Christie | 5 helpful tips for every leader on LinkedIn

    14:56
    In this practical follow-up episode of the Your Digital Reputation podcast, host Roger Christie reflects on the key ideas discussed with recent guest John McCoy, Senior Account Director for Federal Government at LinkedIn. The conversation focused on how public sector leaders can use LinkedIn to their advantage. It's episode number 36 in the YDR catalog, so please go back and have a listen, ideally before you dive into this short practical reflection. BUT please don't let John's title or the apparent focus on the public sector put you off if you work in a different sector. The guidance and data John shared has as much application to public sector leaders as it does for ALL leaders in corporate or NGO roles too. Every leader can benefit from just simple, valuable, straight shooting LinkedIn advice. So tune into this episode for Roger's five top tips - helpful hacks for LinkedIn - that every leader should put in place. It's one we are confident you'll return back to again and again. For all the advice and resources mentioned in this episode, head to: propelgroup.com.au/podcast/practical-pod-5-linkedin-tipsYOUR DIGITAL REPUTATION PROGRAM:Whether you’re an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristieYOUR DIGITAL REPUTATION NEWSLETTER:And finally, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe