w/ Christian Brown, CMO of Glewee

By now, you’ve seen your favorite influencer work with various brands, but have you ever wondered how they come about and how the deals get made? In this episode, I speak with Glewee CMO Christian Brown about how the Glewee app is a platform that brings creators and brands together to simplify the process of social media campaigns from start to finish. Brown also shares examples of how brands can help influencers develop authentic campaigns to connect with their audience and the rise of the creator economy. Follow Glewee @glew.ee and share your thoughts with me @colmeetsworld.

Glewee Is Here to Simplify the Brand/Creator Relationship

w/ Rebecca Gordium, Sr. communications manager of Xbox and Minecraft at Xbox

When it comes to gaming systems, Xbox is one to always come up in conversation. For the last few decades, the Microsoft-owned device has changed the way we game by elevating graphics and creating a membership for people to have access to top favorite games through Xbox Game Pass. Xbox is very involved in initiatives to bring diversity to the gaming space, and educate future gamer developers. In this episode, Rebecca Gordium, Sr. communications manager of Xbox and Minecraft at Microsoft, shares her story into the gaming space and how Microsoft is making a seat at the table for more inclusion in the field.

Personal Optimization With Xbox

In 2023, we are all drinking water and minding our business. Creator Remi Cruz is doing just that and thriving in the lifestyle space. From her viral cooking tutorials on YouTube to a live demo on The Drew Barrymore Show, Cruz is all about spreading love and positivity these days. It may look like this success happened overnight, but that’s not the case for Cruz. In this episode, she shares what creators inspired her, dealing with burnout and the key to brand alignment for partnerships.

Unbothered and Thriving With Remi Cruz

For many people, seeing creators with millions of followers seems like it happens overnight. For creators, it can be difficult keeping your audience engaged and coming back consistently. In this episode, we hear from Seán McLoughlin (known to fans as Jacksepticeye) as he shares his journey to interactive gameplay, celebrity interviews, and how he’s built a fanbase that continues to engage with his content.

Maintaining a Loyal Fanbase With Jacksepticeye

w/  Zeena Koda, senior director of digital community marketing, 2K

When it comes to video games, there are so many elements that go into them that we don’t think about, like the background music and marketing rollout to help build excitement. The video game publisher is known for franchises like NBA 2K, PGA Tour 2K and more. In this episode, we hear from Zeena Koda, the senior director of digital community marketing. Coda shares how her journey in music influenced her career and all the amazing releases we can look forward to from 2K.

It Takes Two With 2K

w/ Erica Smith, senior manager of sports marketing at PepsiCo

A sporting event is nothing without snacks like our favorite sodas and chips. What many don’t know is the brands beyond our favorite halftime foods do so much more beyond the game, like sponsorships to elevate marginalized communities and amplify women in sports. In this episode, we hear from Erica Smith, senior manager of sports marketing at PepsiCo, as she explains how the company is supporting causes beyond the game and why she considers this to be her dream job. Share your thoughts with me at @colmeetsworld.Subscribe to Young Influentials on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.

Open Gym With PepsiCo

When it comes to fashion, it’s often seen as having a strict image of what “the look” is. Nowadays, more and more brands are fighting to break that stereotype by expanding their range of sizes and representation in their marketing. Good American has been a prime leader by only carrying its items in stores that take its entire size range and having diversity at the forefront of all its campaigns. In this episode, VP of Marketing Patrick Buchanan shares his journey into fashion and how the brand is championing the way for DEI in the industry. Share your thoughts with me at @colmeetsworld.Subscribe to Young Influentials on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.

The Power of Size Inclusivity With Good American

When it comes to many pro athletes, people always wonder what will be next for them after they retire. Some become sports commentators, while others choose a different path, like former NFL safety Kenny Vaccaro. Last December, Vaccaro announced his retirement from the NFL to focus on his professional esports organization, Gamers First. In this episode, Vaccaro shares his journey to NFL, how Gamers First puts mental and physical health at the forefront and advice for changing careers. Share your thoughts with me at @colmeetsworld.Subscribe to Young Influentials on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.

Change The Record With Kenny Vaccaro

When it comes to the metaverse and people who trade Bitcoin, we all probably have an idea for that demographic. However, companies and organizations are looking to diversify the space and help others gain access to it. That’s exactly what Nicole Franklin is on a mission to do as the co-founder and COO of 3Quality. 3Quality believes that every human is equal, regardless of social status or background. With this philosophy, the crypto company has found various ways to give back. Through partnerships, charity platforms and more, circulating the wealth in cryptocurrency to those less fortunate is the company’s primary goal. Share your thoughts with me at @colmeetsworld.Subscribe to Young Influentials on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.

Leveling the Virtual Playground With 3Quality

When was the last time you saw a piece of marketing and felt the brand missed the mark? That situation tends to happen when brands market to diverse audiences without truly understanding them and doing research prior. When marketing to various communities, it’s important for a brand to include those audiences in the entire process and get feedback to make sure the marketing and branding resonates with the target audience. In this episode, Myles Worthington, founder of the ethnographic marketing, communications, and content company Worthi discusses how he helps brands attract and retain diverse consumers. Share your thoughts with me at @colmeetsworld.Subscribe to Young Influentials on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.

Creating Cultural Relevance With Worthi

From influencers to C-suite executives, we sit down with some of the most influential voices in media, tech, and marketing who are creating real change in their fields. Whether they’re helping people match and make connections or developing the social strategy behind our favorite TV shows, these individuals are the brains behind things we watch and see daily. They are prime examples that you can impact the world at any age.

Young Influentials

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Glewee Is Here to Simplify the Brand/Creator Relationship

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