Yeah, That's Probably an Ad

Music is often referred to as the universal language because it can evoke emotions in anyone, regardless of the language the artist is singing or rapping in. Despite this, many people do not know about the producers behind their favorite songs and how they come up with the beats and other elements. In this episode, we hear from the renowned music producer, Mike WiLL Made-It. He shares his experiences working with artists such as Miley Cyrus and Lil Yachty and discuss his plans for making a positive impact on his community.Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts or following the show on Spotify!

It’s deemed the Super Bowl of advertising in the UK, but it involves a lot fewer athletes and a lot more elves.On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by Adweek’s Europe creative editor Brittaney Kiefer and adam&eveDDB chief creative officer Rick Brim to discuss this year’s crème de la crème of Christmas ads in the UK. Brim shares his experience sitting in the creative chair on the account of major retailer John Lewis and the significance of participating in this cultural moment for the country.The group discusses messaging trends amongst this year’s ads, the favorites, and the delicate balance of driving a powerful emotional connection while still meeting business goals.Stay tuned after the episode for a bonus chat with John Bizzell, awards lead at WARC, who tells us everything marketers need to know about the upcoming awards.The WARC Awards for Effectiveness, in association with LIONS, are back. The 2024 show will be the biggest and best yet and you can now win the ultimate accolade for effective ideas and breakthrough strategic thinking in five regions:Asia-PacificEuropeLatin AmericaMiddle East & Africa North America Bronze, Silver and Gold winners will be announced for each region. Then all regional Gold winners will automatically progress to compete with each other for the Global Grands Prix, announced during Cannes Lions week. Enter once for a chance to win in your region and globally!Download the Entry pack here.

Food has a unique ability to bring people together, regardless of the language they speak. Sometimes, it's difficult to put into words the connection that occurs when people share a delicious meal or dessert. Nowadays, individuals are connecting with one another and sharing their love of food by creating content around the unique dishes from their cultures. In this episode, we hear from Lee Schrager, the founder of food festivals like the South Beach Wine & Food Festival and FoodieCon. These events gather some of the most talented creators in the culinary world. Lee talks about how he stumbled upon his culinary career and predicts the trends he expects to see in 2024.Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts or following the show on Spotify!

Last week rapper and cannabis connoisseur Snoop Dogg whipped the internet up into a frenzy with a social media announcement saying he was “giving up smoke.”“Please respect my privacy at this time," the 17-time Grammy nominee told his 83 million Instagram followers.But, plot twist: the post was later revealed to be part of a carefully coordinated campaign from The Martin agency to promote Solo Stove's new smokeless fire-pit range.Armed with a series of tongue-in-cheek films showing Snoop roasting marshmallows in his backyard, clever OOH and social executions and even merch in the form of "The Snoop Stove ( which is "hot enough to make the Doggfather go smokeless") the push has caught the attention of millions of fans globally.This week, The Martin Agency's associate creative director, Allison Apperson, and senior copywriter, Chase Zreet, join Adweek's Luz Corona and Rebecca Stewart on the podcast to talk about how the epic campaign came together and serve up all the tea from behind the scenes of the shoot.

Have you ever found yourself in a situation where someone complains about you to others, but never actually talks to you about it? It's frustrating! Similarly, Gen Z feels annoyed when marketers try to appeal to them without actually speaking with them. That's where Juv Consulting comes in.Founded by three 16-year-olds in 2016, Juv Consulting was created to address the issue of leaders and "youth experts" who constantly talk about how to engage Gen Z without actually doing it.This episode features interviews with Ziad Ahmed and Shaina Zafar, the founders of Juv Consulting, as they explain why it's important to listen to Gen Z now, rather than later.Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts or following the show on Spotify!

The deprecation of third-party cookies has been a trending conversation for a while now, but there is a lot more going on when it comes to the rapid evolution and impact of tech in the ad industry.In this episode of Yeah, That’s Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by first-time guests and the unsung heroes of the Adweek newsroom: the media team. Senior media reporter Mark Stenberg, tech policy reporter Trishla Ostwal and platforms reporter Catherine Perloff join the show to share their takes on trending themes emerging from Adweek’s Next Tech event.From bias in generative AI to the evolution of the Skimm’s revenue model, the team discusses event highlights and conversations. The conversation is followed by the recording of Stenberg’s onstage conversation with Buzzfeed publisher Jessica Probus to discuss how the publisher adapts tone of voice to match brand objectives, and the skills and training needed to build an organization that embraces AI.

Social media has its good and bad sides. However, some creators like to utilize it to create a space for fun, creativity, and amusement. This is precisely what you'll discover by watching Eric Sedeño's content on TikTok, Instagram, and in person. In this episode, Sedeño shares his story of how he began creating videos and his time in the advertising industry.Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts or following the show on Spotify!

When Avengers: Endgame surpassed Avatar as the top-selling global release of all time in 2019, it looked like Marvel Studios was invincible.However, fast forward four years later and the picture looks very different.The unfortunate mix of a global pandemic, A-list actors (temporarily) hanging up their capes, and a push to streaming has resulted in superhero fatigue with critics, audiences, and industry professionals losing faith in the franchise machine.The latest film in the Marvel Cinematic Universe, “The Marvels,” bombed over the weekend, clocking lowest the MCU box office debut in the studio’s history.On the latest episode of Yeah, That’s Probably an Ad, Adweek's Europe brand editor, Rebecca Stewart is joined by senior producer, Al Mannarino and co-authors Joanna Robinson and Dave Gonzales, who along with Gavin Edwards recently released MCU: The Reign of Marvel Studios, the unauthorized, behind-the-scenes look into the franchise.During the conversation, they discussed the Marvel marketing machine, where Marvel’s brand downturn started, and how it can retain audiences who are losing interest in the IP itself.They also unpack recent successful marketing efforts from Marvel, including the brand partnership with Mcdonald's and the Disney+ series Loki, and if a rebrand or relaunch is in Marvel Studios’ future.

Maintaining a healthy diet can be a challenge, especially when you're on the move. However, Tejari has got you covered with its plant-based protein powders that make for healthy and delicious snacks. In this episode, Roma Patel, the founder of Tejari, shares the unique features of her product, the challenges of finding suitable distributors, and the future plans of the company.Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts or following the show on Spotify!