Yeah, That's Probably an Ad
The Ever-Evolving Role of Moms in The Media
In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart discuss the evolution of the consumer with all the buying power and the most unrealistic expectations thanks to media representation: moms. From UK’s strict rules around gender stereotyping in ads to the brands doing the work to realistically portray the journey of matrescence, the scale has balanced slightly but there is still more work to do.
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333. TelevisaUnivision Is Opening Doors and Educating Brands About The Latinx Community24:53While most brands view connecting with the Hispanic and Latinx audience as a challenge, the TelevisaUnivision team sees it as an opportunity.On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona is joined by TelevisaUnivision EVP, chief growth officer Dan Riess to talk about the current state of Hispanic marketing. Following president of sales Donna Speciale’s Brandweek session, Riess sheds more light on the broadcast network’s approach in relationship-building with advertisers, from educating them about the Latinx audience to filling in advertiser gaps in pharmaceutical and financial, two areas largely underrepresented in the community but vital now more than ever before. The EVP also discusses their in-house content studio offerings and the freshly signed deals to stream the Super Bowl in 2024, a major move for all broadcast partners involved.
332. Why Corporate America Should Care About Loneliness32:43Earlier this year, the U.S. Surgeon General issued an advisory on the public health crisis of isolation and loneliness. According to the report, lack of social connection can have the same results on physical health comparable to smoking daily.On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona and Adweek reporter Emmy Liederman are joined by Madison Utendahl, founder of branding and design firm Utendahl Creative. The group has a refreshingly honest conversation around the role the loneliness epidemic plays in the workplace, specifically when it comes to working in social media. Utendahl shares her personal experience with mental and physical burnout in the advertising world, how she prioritizes team morale and rest over business goals, and what marketers can do when leading and working in a demanding workplace.
331. How the Kansas City Chiefs Are Winning On and Off The Field30:27Two years ago, an official full-time marketing team for the Kansas City Chiefs brand was formed for the first time ever. One year ago, the team won the Super Bowl.On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona and Adweek Podcast Network senior producer Al Mannarino are joined by Lara Krug, cmo and EVP of marketing at Kansas City Chiefs. The Chiefs are winners on the field and off, as seen in the fandom that has surged throughout the years, thanks to charismatic players in the spotlight and multiple Super Bowl wins. The group chats about the whirlwind of the marketing team’s journey, how to balance the brand’s story while still keeping the NFL’s narrative present, and why the first tailgate of this season will be a big one for Kansas City.
330. Inside Jurassic Park's Dirty 30 Celebration26:05Move over Barbie–there’s another legacy brand pulling out all the nostalgic stops.On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona and guest co-host Heide Palermo are joined by Universal Pictures’ David O’Connor, president of Franchise Management, Theatrical Brand Marketing, and Global Partnerships. The crew discusses Jurassic Park’s multi-day, multi-faceted 30th-anniversary celebration, anchored in immersive experiences commemorating three decades of dino-mania. From recreating iconic scenes across the globe to the launch of nostalgic limited-edition merchandise, hear the ingenious strategies behind the brand’s lasting influence—plus an insider’s scoop on what’s next for the groundbreaking blockbuster franchise.Join us at Brandweek 2023! Save 20% by using the code AWBRANDWEEK
329. Pop! Yourself Into The Future of Fandom24:51There are millions of podcast hosts in the world but, as Funko proves in the latest episode of Yeah, That’s Probably An Ad, there is only one Rebecca Stewart and Luz Corona.On the latest episode, the Adweek Europe brand editor and community editor are joined by Funko’s VP of POP! Yourself & Retail, Dave Beré, who unveils the latest product offering for the brand of collectible figurines. POP! Yourself grants consumers the experience to create their own Pop! figures. The group discusses why Funko is in the business of pop culture vs. toys, the brand’s natural evolution into the world of personalization and what’s in the works for the brand’s upcoming 25th anniversary.
328. Havas Formula Chief Tara Reid is Helping CEOs Navigate Change and Crises22:37If 2023 has taught us anything, it's that modern leaders must be equipped to handle growing public scrutiny.In an economy where customers want brands to live their values, a single Tweet or TikTok video can whip a media frenzy. This means CEOs -- from ex-Twitter boss Elon Musk to Bud Light's Brendan Whitworth -- are increasingly being thrust into the spotlight to answer tough questions that would typically fall to their marketing or PR peers.Tara Reid, CEO at PR agency Havas Formula, is at the coalface of crisis comms, schooling leaders in reputation management. This week she joins Adweek's Community Editor Luz Corona and Europe brand editor, Rebecca Stewart to talk about how she and her team are helping CEOs navigate this new landscape.She also talks about how her own approach to leadership is rooted in empathy and why her other role as a mom is her superpower.
327. Why the Future of the US Women’s Soccer Brand Will Shine Bright For Years To Come26:01Disclaimer: This episode was recorded prior to the US Women’s Soccer team's elimination from the FIFA Women’s World Cup on Sunday, August 6th.It was a heartbreaking exit for the US Women’s National Team (USWNT) this World Cup. But the future of the brand still looks bright, thanks to the foundation laid down by key players throughout the sport’s history.On the latest episode of Yeah, That’s Probably An Ad, Adweek Europe brand editor Rebecca Stewart and community editor Luz Corona are joined by Adweek's senior TV reporter and resident women’s soccer expert Mollie Cahillane. The trio discusses the rich history of the team, from the ’99 trailblazers to the present-day activists, the standout ad campaigns from this year’s FIFA Women’s World Cup and the role each player’s personal brand has played in the explosive growth of soccer in the US.
326. Cam Kirk on Creating Space for Creatives27:26Cam Kirk is a busy man. Since ditched a path in medicine to become a photographer, he's captured the great and good of the rap industry through his lens: from Lil Baby to Megan Thee Stallion.The last few years have seen him successfully launch Collective Gallery "a record label for photographers," the nonprofit Cam Kirk Foundation, and most recently his own content platform Cam Kirk Studios (CKS)Along the way he's worked on brand partnerships with advertisers including Nike, Puma and Sprite.On this week's episode, he joins Adweek community editor Luz Corona and Europe brand editor Rebecca Stewart to talk about making (literal) space for others, why he brings his full self to commercial shoots and the end goal of CKS
325. Yeah, That's Probably Another Barbie Marketing Stunt34:54It’s on Airbnb. It’s on OPI nail polish. It’s on Google’s webpage when you search Margot Robbie and Ryan Gosling.The Barbie Movie ad blitz has taken the marketing industry by storm. But there is a lot more to unpack here than the Barbie Pink Luggage Collection by Béis Travel (one of the 100+ brand partnerships seen during the campaign).On this week's episode, Adweek Europe brand editor Rebecca Stewart and community editor Luz Corona are joined by marketing consultant and Adweek mentee Jen Kling and founder of independent full service cultural branding and marketing company Platform 13, Leila Fataar. The group goes past the movie marketing campaign itself and dissect the impact of the brand that is reclaiming its place in culture it once lost amidst years of sales dips and criticism. They dive into the brand beginnings, why the long brand play is the smart play and where Mattel plans to go next.