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Yeah, That's Probably an Ad
Tech Trends and Media Friends
The deprecation of third-party cookies has been a trending conversation for a while now, but there is a lot more going on when it comes to the rapid evolution and impact of tech in the ad industry.
In this episode of Yeah, That’s Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by first-time guests and the unsung heroes of the Adweek newsroom: the media team. Senior media reporter Mark Stenberg, tech policy reporter Trishla Ostwal and platforms reporter Catherine Perloff join the show to share their takes on trending themes emerging from Adweek’s Next Tech event.
From bias in generative AI to the evolution of the Skimm’s revenue model, the team discusses event highlights and conversations. The conversation is followed by the recording of Stenberg’s onstage conversation with Buzzfeed publisher Jessica Probus to discuss how the publisher adapts tone of voice to match brand objectives, and the skills and training needed to build an organization that embraces AI.
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