Yeah, That's Probably an Ad
SXSW, What’s Cookin’?
In this week’s episode of Yeah, That’s Probably an Ad, co-hosts Shannon Miller and Luz Corona are joined by Adweek's sustainability editor Kathryn Lundstrom to discuss all things SXSW. They preview some of the events and activations happening during the week, the biggest themes being covered, and what specific conversation around sustainability will reign in Austin, TX.
317. The Rise of Reality Television27:35In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart welcome a few Adweek friends to talk the surge (or re-surge) of reality television in today’s world. Adweek Podcast Network senior producer Al Mannarino and deputy tv editor Bill Bradley share more on the history of writers’ strikes and their impact on unscripted television, the brand partnerships that can evolve from big cultural moments like #Scandoval and why brands need to take the research a click deeper to truly insert themselves in the conversations amongst these niche communities of reality tv.
316. Unpacking the Consumer Journey30:00In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by Adeela Hussain Johnson, president of travel brand BÉIS, and Debra Chen, industry expert and host of the award-winning podcast The Great Fail. They discuss the key role the consumer plays in a brand’s product innovation and design, lessons learned for operating in an economic downturn and why founder Shay Mitchell’s luggage tutorial videos are so captivating.Listen and subscribe to The Great Fail on Apple Podcasts or find it on Spotify.
315. Designing For Narcissism with Wieden + Kennedy’s John “JP” Petty33:18In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart welcome John “JP” Petty, global executive creative director (ECD) at Wieden+Kennedy’s creative social studio Bodega.After planning a career in the music industry, then finding himself writing for magazines, Petty dipped his toe into the advertising industry and has never looked back. Since then, his work has included amplifying McDonald’s “Famous Orders” work on social and working with Bud Light to hire a “chief meme officer.”He speaks about his unique career journey so far, as well as his approach to the creative process which is centered around the idea of “designing for narcissism”; which encourages brands to tap into culture and put their customers in the center of their own unique, special story.
314. The Ever-Evolving Role of Moms in The Media31:39In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart discuss the evolution of the consumer with all the buying power and the most unrealistic expectations thanks to media representation: moms. From UK’s strict rules around gender stereotyping in ads to the brands doing the work to realistically portray the journey of matrescence, the scale has balanced slightly but there is still more work to do.
313. If The Crown Fits: Is It Time for a Royal Rebrand?28:04In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart welcome PR guru Mark Borkowski along with Adweek's creativity editor (and resident American in London) Brittaney Kiefer to unpack whether King Charles' coronation will usher in a new era of PR for the brand and institution that is the British monarchy. We discuss the palace's tumultuous relationship with the British tabloids, the impact of Prince Harry's and Meghan's breakaway and subsequent media deals and, of course, "Spare,". Will recent headlines about the royal family's historical links to colonialism, and -- more acutely -- the pomp and pageantry of a taxpayer-funded coronation amid a cost of living crisis affect the King's ability to shift public perception? Or is the next season of The Crown being written before our eyes?
Climate Activism at SXSW29:30In this special episode, we dive into the campaign to end the advertising industry's fossil fuel addiction—and how activists showed up at SXSW. Recorded live on stage during the festival this March, sustainability editor Kathryn Lundstrom speaks with Duncan Meisel, executive director of Clean Creatives and one of Adweek’s 2023 Sustainability Honorees.
312. YTPAA Live from SXSW 2023!26:51On this special episode, we flashback to March where sustainability editor Kathryn Lundstrom and digital editor Colin Daniels recorded a very special episode of the podcast live from South by Southwest. During the conversation, they give on-the-ground insights and share their experiences from behind-the-scenes at major brand activations and experiential marketing stunts.
311. The Art of Storytelling Through the Lens of Youth Culture23:24In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart welcome Karam Gill and Daniel Malikyar, co-founders of the LA-based creative agency and production company, MGX Creative. Featured on Complex as “the industry’s top music doc guys,” Gill and Malikyar have gained notoriety for their award-winning work in both filmmaking and branded content that took off while still attending college. The team chats with the first-gen creatives about breaking into the industry while still in their early 20s, creating impactful content for major streaming platforms like Amazon Prime and Hulu and the lessons learned along the way.
310. Happy 4/20 To All Brands Who Observe31:36In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart welcome Terry Stanley, a senior editor at Adweek covering cannabis marketing. Approaching the increasingly widely celebrated cannabis holiday, the team discusses the current state of cannabis marketing, the wide range of consumers from boomers to luxury shoppers and why we’ll see more experiential marketing puff up.