Yeah, That's Probably an Ad
Why Corporate America Should Care About Loneliness
Earlier this year, the U.S. Surgeon General issued an advisory on the public health crisis of isolation and loneliness. According to the report, lack of social connection can have the same results on physical health comparable to smoking daily.
On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona and Adweek reporter Emmy Liederman are joined by Madison Utendahl, founder of branding and design firm Utendahl Creative. The group has a refreshingly honest conversation around the role the loneliness epidemic plays in the workplace, specifically when it comes to working in social media. Utendahl shares her personal experience with mental and physical burnout in the advertising world, how she prioritizes team morale and rest over business goals, and what marketers can do when leading and working in a demanding workplace.
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13. Mind Your Biscuits with Lee Schrager | Young Influentials33:08Food has a unique ability to bring people together, regardless of the language they speak. Sometimes, it's difficult to put into words the connection that occurs when people share a delicious meal or dessert. Nowadays, individuals are connecting with one another and sharing their love of food by creating content around the unique dishes from their cultures. In this episode, we hear from Lee Schrager, the founder of food festivals like the South Beach Wine & Food Festival and FoodieCon. These events gather some of the most talented creators in the culinary world. Lee talks about how he stumbled upon his culinary career and predicts the trends he expects to see in 2024.Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts or following the show on Spotify!
344. How Solo Stove Really Got Snoop to Go Smokeless22:46Last week rapper and cannabis connoisseur Snoop Dogg whipped the internet up into a frenzy with a social media announcement saying he was “giving up smoke.”“Please respect my privacy at this time," the 17-time Grammy nominee told his 83 million Instagram followers.But, plot twist: the post was later revealed to be part of a carefully coordinated campaign from The Martin agency to promote Solo Stove's new smokeless fire-pit range.Armed with a series of tongue-in-cheek films showing Snoop roasting marshmallows in his backyard, clever OOH and social executions and even merch in the form of "The Snoop Stove ( which is "hot enough to make the Doggfather go smokeless") the push has caught the attention of millions of fans globally.This week, The Martin Agency's associate creative director, Allison Apperson, and senior copywriter, Chase Zreet, join Adweek's Luz Corona and Rebecca Stewart on the podcast to talk about how the epic campaign came together and serve up all the tea from behind the scenes of the shoot.
12. Gotta Go My Own Way with JUV Consulting | Young Influentials43:13Have you ever found yourself in a situation where someone complains about you to others, but never actually talks to you about it? It's frustrating! Similarly, Gen Z feels annoyed when marketers try to appeal to them without actually speaking with them. That's where Juv Consulting comes in.Founded by three 16-year-olds in 2016, Juv Consulting was created to address the issue of leaders and "youth experts" who constantly talk about how to engage Gen Z without actually doing it.This episode features interviews with Ziad Ahmed and Shaina Zafar, the founders of Juv Consulting, as they explain why it's important to listen to Gen Z now, rather than later.Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts or following the show on Spotify!
343. Tech Trends and Media Friends35:56The deprecation of third-party cookies has been a trending conversation for a while now, but there is a lot more going on when it comes to the rapid evolution and impact of tech in the ad industry.In this episode of Yeah, That’s Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by first-time guests and the unsung heroes of the Adweek newsroom: the media team. Senior media reporter Mark Stenberg, tech policy reporter Trishla Ostwal and platforms reporter Catherine Perloff join the show to share their takes on trending themes emerging from Adweek’s Next Tech event.From bias in generative AI to the evolution of the Skimm’s revenue model, the team discusses event highlights and conversations. The conversation is followed by the recording of Stenberg’s onstage conversation with Buzzfeed publisher Jessica Probus to discuss how the publisher adapts tone of voice to match brand objectives, and the skills and training needed to build an organization that embraces AI.
11. Unbreakable Smile with Eric Sedeño | Young Influentials42:52Social media has its good and bad sides. However, some creators like to utilize it to create a space for fun, creativity, and amusement. This is precisely what you'll discover by watching Eric Sedeño's content on TikTok, Instagram, and in person. In this episode, Sedeño shares his story of how he began creating videos and his time in the advertising industry.Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts or following the show on Spotify!
342. What's Next for Marvel's Marketing Machine?34:19When Avengers: Endgame surpassed Avatar as the top-selling global release of all time in 2019, it looked like Marvel Studios was invincible.However, fast forward four years later and the picture looks very different.The unfortunate mix of a global pandemic, A-list actors (temporarily) hanging up their capes, and a push to streaming has resulted in superhero fatigue with critics, audiences, and industry professionals losing faith in the franchise machine.The latest film in the Marvel Cinematic Universe, “The Marvels,” bombed over the weekend, clocking lowest the MCU box office debut in the studio’s history.On the latest episode of Yeah, That’s Probably an Ad, Adweek's Europe brand editor, Rebecca Stewart is joined by senior producer, Al Mannarino and co-authors Joanna Robinson and Dave Gonzales, who along with Gavin Edwards recently released MCU: The Reign of Marvel Studios, the unauthorized, behind-the-scenes look into the franchise.During the conversation, they discussed the Marvel marketing machine, where Marvel’s brand downturn started, and how it can retain audiences who are losing interest in the IP itself.They also unpack recent successful marketing efforts from Marvel, including the brand partnership with Mcdonald's and the Disney+ series Loki, and if a rebrand or relaunch is in Marvel Studios’ future.
10. Shake It Up with Tejari | Young Influentials36:20Maintaining a healthy diet can be a challenge, especially when you're on the move. However, Tejari has got you covered with its plant-based protein powders that make for healthy and delicious snacks. In this episode, Roma Patel, the founder of Tejari, shares the unique features of her product, the challenges of finding suitable distributors, and the future plans of the company.Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts or following the show on Spotify!
341. What Influencer Aversion Says About Internet Culture17:00Marketers are more aware than ever of the importance of language and the power it can wield.So why then, is the term 'influencer' increasingly viewed as a 'dirty word' among brands, and the consumers they sell to?With many advertisers now proudly enlisting 'creators' to front campaigns, Adweek reporter Emmy Lederman decided to probe this debate around verbiage.This week, she joins Adweek's Europe brand editor, Rebecca Stewart, on the podcast to discuss what she uncovered.The pair also discuss whether the rejection of the influencer culture is rooted in misogyny, as well as why some brands and online personalities are proudly reclaiming the word and all it stands for.Are you looking to take your media strategy to the next level and make an impact with millions of customers? Walmart Connect harnesses the massive reach of America’s number one retailer.¹ They can help you connect with Walmart’s 139MM weekly online and in-store customers², to find the ideal audience for your message, at scale. Walmart Connect offers media solutions for advertisers of all sizes, on and off Walmart’s digital properties and in their stores. From cost-effective Sponsored Search and self-serve Display ads on Walmart’s site and app, to connected TV and offsite media across web and social, to in-store activations and live events, Walmart Connect can help you deliver the right content to the right Walmart customer at the right step of their shopping journey. Their Closed-loop Measurement uses Walmart’s proprietary customer purchase data to track the impact of your campaign on sales, not just on Walmart’s site and app, but also in their stores. For some campaigns, they can even provide rest-of-market data that tracks the impact on sales at other retailers. Visit WalmartConnect.com today and see how they can help connect you more meaningfully with Walmart customers. Sources: ¹ Fortune, August 2023. ²Walmart internal data, January 2023. No endorsement of third-party data sources.
NBA Champion Matt Barnes on The Evolution of Locker Room Talk10:37Retirement typically leads to rest, relaxation and enjoying the fruits of one’s labor. But for athletes like NBA Champion Matt Barnes, it can open the door to another world of opportunities and ventures.On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona is joined by Barnes at Brandweek’s Marketing Vanguard Lounge. The former pro basketball player, who played 14 seasons in the NBA on teams like The Golden State Warriors and The New York Knicks, is an entrepreneur, executive producer and co-host of the award-winning Showtime podcast, All The Smoke.Barnes discusses the history of athletes as content creators, the evolution of “locker room talk” from the 2000s on and the valuable lessons he learned on the court, including during his time playing alongside the late Kobe Bryant, that apply to his work today.