Yeah, That's Probably an Ad

After graduating from the historically Black university (HBCU), Morehouse, DeAndre Brown looked forward to entering the workplace and soon landed internships in both government and corporate settings.As the youngest employee, he quickly identified the antiquated norms in the workplace (see: bragging wars over long hours) and, as any good Gen Z-er, used the experience as inspiration for TikTok content as a creative outlet to deal with this new chapter.And that’s how a Corporate Baddie was born.On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona sat down with the Gen Z content creator at ADWEEK’s Social Media Week for an intimate conversation surrounding Brown’s journey to his Corporate Baddie persona on TikTok.They discuss generational comment wars, the toll virality on social media can take on mental health, and the pros and cons of working for yourself.

The media industry is in a constant state of evolution and change, especially in the present times. As each new generation emerges, new ways of reaching and marketing to consumers are evolving. In this episode, Kris Tait, the managing director of the digital marketing agency Croud U.S., shares the latest marketing trends and techniques that companies are using to reach younger audiences.

Over the past year, the ad industry has witnessed a deprioritizing of DEI initiatives through a series of events: CMOs are back to focusing on hard hitting business goals, brands are hesitant to use LGBTQ+ marketing and the data shows women makeup 37% of industry employees, still down from 50% before the pandemic.However, there’s another way to create a more inclusive world and it involves the creatives.Enter: Design justice, a practice which rethinks design processes and focuses on people who are often marginalized by them. This approach calls for collaborative and creative practices to approach the deeper challenges these communities face.On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart sit down with Karen Baker from Boathouse, giving us the 101 on design justice, examples of the concept in action, and why marketers should feel inspired by Lego and Netflix.Join us virtually at Social Media Week!

When it comes to travel, nothing beats a road trip with loved ones. However, it can be frustrating when rental car companies run out of cars during busy holiday weekends or when you decide to drive to visit family out of town at the last minute. That’s where Turo comes in. Turo is the largest car-sharing marketplace in the world. You can book the perfect car from a trustworthy community of hosts in several countries. In this episode, Turo’s Chief Marketing Officer, Andrew Mok, shares his experience working in the industry, how Turo stands out among other car-sharing platforms, and his favorite songs for a road trip.

This episode of Yeah, That's Probably an Ad was released on July 5, 2023. For more on this story, visit ADWEEK.com.It's been an interesting few months for Bud Light, which found itself embroiled in anti-LGBTQ+ criticism and calls for a boycott after it partnered with transgender influencer Dylan Mulvaney to promote its brew in March.Since then, the Anheuser-Busch (AB InBev) business has endured criticism from both the right and left; offering a lesson for brands in what happens when you try to market to all but alienate everyone.For an episode unpicking the timeline of events and asking whether Bud Light can ever take the crown of America's favorite beer again, Adweek's community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by senior reporter Paul Hiebert and AgencySpy editor Kyle O'Brien.Note: This episode was recorded prior to AB InBev US CEO Brendan Whitworth speaking with CBS about the controversy and before Bud Light brought back the "Bud Knight".

Accessories are a great way to enhance and complete an outfit. Whether it’s a pair of earrings or a watch, they can add a touch of elegance to one’s appearance. Movado, a watch brand that has been around since the 1800s, has been helping people elevate their fashion sense for centuries. While some might wonder how a brand that has been around for so long stays relevant, Margot Grinberg, the president of the Movado Brand and senior vice president of e-commerce, shares in this episode how the brand has evolved over the years and adapted to reach a younger audience.

This season, 22-year-old basketball star Caitlin Clark has been making headlines with the Iowa Hawkeyes, breaking scoring and attendance records.She's also brought mainstream attention to women’s college basketball, a sport historically eclipsed by its men’s counterpart. It's not just fans taking notice either, Clark is encouraging more brands into the league too, with Nike, State Farm, and Gatorade all clamoring to work with her.Joining Adweek community and brand editors Luz Corona and Rebecca Stewart to discuss the so-called "Caitlin Clark effect" on both the WNBA and culture at large are Adweek reporters Mollie Cahillane and Jason Notte.The four unpack the impact Clark has already had in her short but stratospheric career, and what it means for the future of college basketball, the WNBA and NBA.

According to TASTE editor in chief Matt Rodbard, the grocery store is content. And as marketers very well know, content is king.  On the latest episode of Yeah, That’s Probably An Ad, ADWEEK community editor Luz Corona sat down with the founding editor of the chic digital cooking and food culture magazine to discuss the current and future state of food media and retail. Rodbard shares why the food-centric media companies we have all grown to love are in jeopardy, why recipe videos are a thing of the past and how food and beverage brands can create better user experiences for food-lovers everywhere. The current marketing landscape is complex. As a marketer or brand manager, juggling short-term, results-driven priorities with long-term planning and investment can be challenging. You need a partner who understands your business and can help elevate your brand. Visit omd.com/contact/usa to learn how OMD is 'Creating what's next' and helping brands develop the right frameworks and best practices to succeed in today's ever-changing media landscape.

We all enjoy socializing and treating ourselves to delightful drinks like tequila. What often makes us stick to certain brands is the feeling of being part of a community, especially when we can see how they positively impact others and the environment. In this episode, we'll hear from Kathleen Braine, the CMO of 818 Tequila, as she talks about the brand's origin story, its efforts to support the planet and the communities in Mexico where it operates, and how it's attracting Gen Z consumers.