Share

cover art for Bringing Indian food to wine w/ Shekar Sathyanarayana, Nalla

XChateau Wine Podcast

Bringing Indian food to wine w/ Shekar Sathyanarayana, Nalla

Ep. 221

When Shekar Sathyanarayana, founder of Nalla, began visiting wineries in Santa Barbara and talked about Indian food, winemakers loved the food, but had never paired it with wine.  Now, Nalla has brought Indian food and wine pairing to over 100 events hosted at wineries and other venues and Shekar shares what he has learned about match Indian food and wine. 


Detailed Show Notes: 


Shekar’s background: 1st generation South Indian, grew up in Kansas, was a talent agent and lawyer


Nalla founding

  • Started as Indian food gatherings (2016) to explore different Indian cuisines
  • Shekar knew nothing about wine, started driving to Santa Barbara wine country and learning
  • Wineries said they’d never paired wine and Indian cuisine before

Nalla experiences, officially launched 2023

  • Where South Asian cuisines and wine industry meet, includes culture (live music, dance, decor - e.g. - Thali plates, plates with small bowls in them)
  • Done 100+ events at wineries and 3rd party venues
  • 1st winery partner was Brecon Estate in Paso Robles, learned Albarino and samosas work well together
  • Does 4 entrees, each from a different region, coursed w/ 2 wine glasses side by side, and data captured on preferences
  • ~25-50 guests at each event
  • Large market opportunity: 2.1B South Asians globally, ~6M in the US; highest household disposable income (~$100k for South Asian, ~$150k for Indians); very food forward and know little about wine

Indian wine

  • ~200 wineries in India
  • Grow varieties to sell (e.g. - rose), haven’t figured out what grows best yet
  • 2 harvests / year
  • Focus is educating people about wine, not yet integrated w/ food

4 components to “spicy” food

  • Capsaicin - the heat in chilis, gives a burning sensation; can be offset by milk/dairy which has casein, a protein that binds to capsaicin
  • Aromatics (e.g. - coriander, cumin, cinnamon, clove, cardamon) - no heat, but lots of smell and taste
  • Sichuan pepper - gives a tingle, drying, numbing sensation (not common in Indian food)
  • Piperine - key compound in black pepper, common in South Indian cuisine; can often flatten wines

Indian food & wine pairing - match aromatics w/ wine, heat comes second

  • Capsaicin and alcohol make the heat worse, try to stay <14% abv with spicy
  • Younger, tannic reds often fight Indian cuisine
  • White wines pair well w/ aromatics
  • When pairing with multiple dishes simultaneously, go back to aromatics, stick w/ whites (e.g. - Pinot Gris, Riesling, Viognier, maybe Chardonnay)
  • When there’s more weight, dairy, can pair with some reds, particularly lighter (Grenache, GSM, Pinots)
  • Creamy tomato based sauce, which alleviates some heat, can go w/ higher alcohol reds
  • Aged reds can pair well, as tannins are more resolved

Regional Indian cuisine - 28 states in India, each region has its own cuisine

  • North Indian known for meats (goat, lamb, chicken), dishes have more weight
  • South Indian mostly vegetarian (lentils, daal, dosa, sambar), heavier on spices, more heat; sparkling wines work well
  • Coastal (Kerala, Goa) more fish and seafood
  • ~50% of India is vegetarian
  • Bengali has heavy mustard paste, Sauv Blanc and Riesling work well
  • Andhra uses both red and green chilis, makes it hard to pair w/ wine

Top 5 Indian dish pairings

  • Chicken Tikka Masala, created by British, not traditional Indian; pairs w/ off dry Riesling, light Pinot, oaked Chards
  • Butter Chicken, chicken cooked in tandoor, more diary and cream, milder spices; Viognier pairs well
  • Samosas, breaded fried potatoes often w/ chutney (mint-cilantro, tamarind), sparkling pairs well (Cava, Prosecco)
  • Biryani, a very emotional dish for Indians, saffron rice, chunks of meat or vegetarian, highest degree of aromatic complexity; Rose pairs well
  • Saag Paneer, spinach and cheese, cream, ginger, and garlic; Sauvignon Blanc, herbaceousness pairs well, acid helps


More episodes

View all episodes

  • 224. Making history relevant for the modern consumer w/ Aly Wente, Wente Family Vineyards

    36:25||Ep. 224
    With 143 years of history, Wente Family Vineyards is the US’s longest continuously family owned and operated winery, even producing wine through Prohibition.  Aly Wente, Chief Revenue Officer, discusses how Wente leverages its rich history to re-launch historic brands, connect with younger consumers, and embed the messaging in social media and hospitality to differentiate itself.  Detailed Show Notes: Aly’s background covered in prior episodes, but she is now in charge of all revenue vs marketing and hospitality previouslyWente Family Vineyards is the longest continuously family owned and operated winery in the USBased in Livermore, which competed w/ Napa in the late 1800s for quality wine, but benefited from a railroad that went into San FranciscoKnown for Chardonnay, originally planted in 1908, cultivated the “Wente Clone,” which underpins ~75% of California Chardonnay1st to varietally label wine post Prohibition to use transparency to promote the quality and authenticity of the wineSauvignon Blanc Clone 1 is also a “Wente Clone” and is what much of New Zealand SB is based on, originally from Chateau d’Yquem from cuttings brought back by Charles Wetmore, CA’s 1st Agricultural CommissionerWente acts as a historian of CA wine, e.g. - its SB is named Louis Mel after one of the original farmers of SB in CAThe re-launched Cresta Blanca brand has deep ties to historyWas Charles Wetmore’s original winery and ties to his vision for quality1st CA wine to win on the global stage, winning the 1889 Grand Prix in Paris, 87 years before the Judgement of Paris and put CA wine on the map (pre-Prohibition)The wine label was inspired by an original late 1800s barrel wood carving of a wine goddessChanged branding from Wente Vineyards to Wente Family Vineyards to highlight the family element, with 5 generations of knowledge passed down from one generation to the nextYounger consumers don’t always start with history, but they are eager to learnThey look for value, authenticity (Wente uses the family to do that), transparency (Wente is working on a new project to highlight this more), and sustainability (may be table stakes vs a purchase driver)Anything but Chardonnay (“ABC”) movement has been picking up steam, especially with younger consumers.  Wente working on counter positioning to make it cool again, led by Aly and her sister Niki including a social video spoofing a Hilary Duff quote that “only old men drink Chardonnay”Organic social media is the #1 priority, Wente has undergone a big evolution with socialAly and Niki use @wine_sisterss to test social content and themes outside of the core @wente accountHired 2 social media interns - did a contest for the internship, social growing significantlyUsing history in hospitality - always testing and learningLaunched “5 Generations of Wente” tasting to tell the story with each glassRedid wines in the tasting room to tie back to history of Wente and LivermoreCresta Blanca cave tours start with a museum of old winery items through historic caves
  • 223. Creating Information from Data through Enolytics w/ Jesse Lange & Mark Evans

    48:00||Ep. 223
    Sometimes data can be overwhelming.  Being able to transform that data into actionable information can deliver high ROI.  Jesse Lange, Managing Director of Lange Estate Winery, and Mark Evans, President of Triumph Advisors, discuss how Enolytics helps them make strategic decisions through actionable information in every part of their businesses, from DTC and wholesale into operational planning.  Thanks to Enolytics for sponsoring this episode. Detailed Show Notes: Jesse’s background: 2nd generation winegrower in Willamette Valley, focus on winemaking and grape growingMark’s background: helped build Jackson Family’s fine wine division, ran wineries for ~20 years, now fractional CEO for 2 wineries (higher end, DTC focus)Often there’s too much data (facts) and not enough information (which is actionable)Gut instinct not always the best tool, having data is criticalEnolytics having both DTC and wholesale data can be used for production planning, revenue projections, planning market trips, seeing which varietals/SKUs doing well in each regionThe data enables building 10 year revenue projections by channel at the driver level (e-commerce, hospitality, membership, wholesale)Key metrics to look at: membership retention rate, customer lifetime value by acquisition source, purchase velocityDrilling down on wholesale data allows targeting the right marketsMark requires clients to use Enolytics (or another data platform) to partner with themEnolytics helps move from reactive to proactive, e.g. - Mark often converts tasting room staff from part-time to full-time and has them implement outreach programs to at-risk members determined by Enolytics in their downtimeCan be used like a CRM tool, even where Salesforce was unsuccessfulCan see some impact of critic scores through the data, but influence has been waning since ~2005, younger generations not really looking at scoresOne key insight is understanding member referral, correlating customer acquisition data to new club membersEnolytics is high ROI: can often do 2-3 programs that deliver $5-10k/each that micro-targets people and doesn’t overwhelm the customer baseAdvice for other wineries: looking at peer wineries is critical, need to train people on the data tools, and ensuring the data mapping from e-commerce to Enolytics is accurate is essential
  • 222. The Economics of Old Vines w/ Andy Robinson, Seghesio

    40:30||Ep. 222
    It appears on some wine labels, winemakers speak lovingly about them, and there are organizations focused on them.  “Old Vines” is a loosely defined term that is often associated with quality in the wine industry.  Seghesio, a historic Californian winery, has a strong focus on old vines with its focus on Zinfandel and Italian varietals.  Andy Robinson, Seghesio’s winemaker, lays out the economics of growing and selling old vine wines. Detailed Show Notes: Andy’s background: grew up in the Finger Lakes (NY), studied Chemistry, worked at Charles KrugSeghesio overviewFounded 1895 by Piedmont immigrant Eduardo SeghesioAlexander Valley & Russian River (Sonoma)~120k cases / year; 160 acres plantedMostly Zinfandel (oldest 1895 at Home Ranch) and Italian varieties (Sangiovese, oldest from 1910)Defines old vines as 50+ years vs Old Vine Conference defines as 35+ years, conventional vineyards normally have 20-25 year lifespanMust be an excellent vine (both in yield and quality) to become an old vineBenefits of old vinesOften head trained, umbrella shape gives natural shading, don’t need trellis supports, requires less maintenance late in the season; overall about the same cost as trellised (head trained harder to mechanize)More flavor compounds (a Spanish company researched this)More textural and complex flavorsCosts of old vinesExpect lower yields (sets less fruit)Big cuts from pruning can have bigger impact on vinesNeed to have a focus for old vines to be successful, which is why there are many single vineyard old vines; consistent ownership important for thisPeople are often willing to pay more for old vine wines, wine needs to be goodFor deciding when to replant old vines: wines not fantastic anymore, yields drop <1 ton/acre, people not willing to pay enough to keep itMore diversity of varietals coming with old vines as late ‘70s plantings hit 50 years, historically mostly ZinfandelOld vine organizationsOld Vine Conference (started ~2020, Sarah Abbott in London): very internationalHistoric Vineyard Society (started ~2010, Morgan Twain Peterson, Mike Officer, others): non-profit to catalogue old vine sitesCore benefit of organizations is engaging wine writers and getting more publicity for old vines
  • 220. The relationship business w/ Chris Baker, Brassfield Estate

    44:38||Ep. 220
    After retiring twice, Chris Baker, President of Brassfield Estate, was lured back in by a unique opportunity to build one of the world’s largest monopoles in the High Valley AVA of Lake County, California. Its unique volcanic terroir is now being scaled nationally with a 10 year contract and national alignment with Southern Glazers. Chris describes the best practices in working with distributors and partnering together to create a successful brand, built on trusted relationships. Detailed Show Notes: Chris’ background: hospitality, distribution, ran wineries, has tried to retire twice and come back due to his love of wineBrassfield overviewHigh Valley AVA, in Lake County CA100% estate grown and produced 5,000 acre property, 500 acres planted, up to 2,000 plantable65k sf cave, only 15% utilizedGrows 17 varietals (10 in distribution), best known from Sauvignon Blanc, Cabernet Sauvignon, and Pinot NoirRetail price points - $16-17 whites, $25-30 redsNational partnership with Southern GlazersWas in 14 states, now in 45Perks to being nationally aligned - a little more attention, assigned trade development managerHave a 10 year contract (normal is 2-3 years) w/ automatic renewalSouthern chose Brassfield because of its scalability (potential to be biggest monopole in the world) and they didn’t have a national product for Lake CountySales team being built out9 division managers, 1 national accounts on-premisePicked up experienced people (e.g. - from Vintage, others) who know a lot of accounts and not afraid to put a bag on their shouldersTeam needs to know distributors feet on the street all the way to state leadersKPIs to drive velocity (getting several products in the right accounts, volume goal, rate of sales, accounts sold goal, 50/50 on- and off-premise split)Small, medium wineries need to do more DTC, social media in new distribution environmentNeed to identify brand’s uniquenessDistributors and accounts want to know what brand will do to create pullFocus on top moving accounts: top 250 restaurants, top retailers, share accounts b/w distributor and winery, need to understand what brands are important for the distributors (to not cannibalize sales)“We’re in the relationship business”National account restaurants - often have 3rd party agencies (e.g. - Patrick Henry, IMI) to work through, hard to get direct contact, can meet some people at Vibe conference, trade conferences, Aspen Food & WineNeed to learn about customers and get to know each otherBest practice: being present, everyone is trying to get mindshare of distributors, can’t only go once every 6 months, need frequent communications, involvement, and call on accounts direct w/ or w/o distributorDistributors have big notebooks of incentives (some suppliers have big ones), they cherry pick what they think will be easiest to accomplishThe top down approach can work, if distributor leads push down priorities to teamCreating consumer awareness (marketing, social, PR) can get attention w/o incentive programs, Brassfield hired a PR agency in NY and a marketing company in NapaBiggest success stories: Lazy Dog - national account w/ Eruption Red Blend, participates in their annual summitSugarfish Sushi - Sauvignon Blanc is in all 17-18 locationsAnnual Volcano Camp (started 2025)Brassfield responsible for High Valley AVAPartnered w/ SommJournal to bring somms from around the countryDug soil pitsInvestment in education builds brand ambassadors, believes it is high ROI
  • 219. Implementing a luxury strategy w/ Matt Crafton, Chateau Montelena

    34:40||Ep. 219
    As one of the winners of the infamous 1976 Judgement of Paris, Chateau Montelena has a rich history to be proud of.  To optimize that legacy, Montelena’s President and Winemaker Matt Crafton has been embarking on more of a luxury strategy for the brand, reducing grocery and chain presence and working towards pricing growth over volume.  With the 50th anniversary of the Judgement in Paris and the wine market in extreme flux, Montelena is doubling down on the values that made it victorious.  Detailed Show Notes: Matt’s background: wine production for 23 years, Economics degree, started at Montelena in 2008Chateau Montelena overviewFounded 1882 in Calistoga, NapaShut down during Prohibition, resurrected in 1972 by Barrett familyFamous for 1973 Chardonnay which won the 1976 Judgement of Paris tasting (50th anniversary in 2026)Mostly produces Cabernet Sauvignon and ChardonnayProduces ~35k cases/yearMajority of $ DTC, volume is wholesaleExport not big, focus of growth last 2-3 yearsA full-time sales team not viable, so moved to partnership with Wilson Daniels as national sales agent beginning Jan 2026Has a Director of National SalesDistributes to all 50 statesTraditionally skewed off-premise, moving more to on-premise; old agency went a lot of chain retailKPIs from 30-40% on-premise to 60-70% on-premise; get out of grocery and be allocated in chain retailWants to use wholesale to build status, get in the right accounts (not necessarily 3 Michelin star restaurants - they don’t move many bottles)Found retail accounts not holding price which would make restaurants and DTC members not buy the winesJudgement of Paris story usageUse social media to get the story to end consumersDavid over Goliath story resonates with peopleNeed to discuss how Montelena still upkeeps the principles and values that led to the winKeeping the story fresh requires mapping today’s actions (e.g. - large replant underway) to the original values (e.g. - curiosity, taking risk)Wine critic influence has waned over last 15-20 years, but scores still have a big impact to certain types of buyersImportant to understand the ripple effects of wholesale decisionsTools to navigate wholesale - pricing, mapping market allocations to market potentialManaging distributors - need to build direct relationships, get people out to the winery to see and feel the brandRelationships critical to navigating a challenging wine marketGoal is to grow through price, not volume
  • 281. Navigating the choppy media waters w/ Jason Wise, SOMM TV

    01:14:48||Ep. 281
    Nearly two decades after filming Somm, Jason Wise, Chief Creative Officer of Somm TV and Director of the Somm movies, has a deep view of wine in the media.  Jason shares his perspective on what types of media moves the needle, how to get involved as a brand, the ever changing landscape of media itself. Detailed Show Notes: Update from the last 4 years: filming tons of food & wine content around the world, a couple theatrical releasesSomm TV: video streaming services, partners w/ wineries and wine regions, Jason founded it to not have to ask permission to film storiesA lot of people find Somm TV from YouTubeWine industry evolution (2010-2026): a lot more grapes and too much wine; beginner wine content no longer needed; market needs to sort a few things out; tariffs had huge impact on American wineries (some wineries were 20% Canada)Wine helps create more connection and conversationMedia filming rights have changed a lot, used to have a pay a place to film, now they are happy to be a part of itSideways worked because it was unexpected and was done on its own termsStreaming wars haven’t helped media gain influence, only a few shows that have had an impact (e.g. - Game of Thrones, White Lotus); there’s so much content, it’s hard to break through, now niche is kingNiche segments sometimes just talk to their niche, don’t bring in new audiencesDocumentaries tell stores people didn’t know existedNetflix used to license shows, now they want to own everything, leads to less originality, just make what’s worked beforeYouTube feeds media, creators build a following, then produce more standard mediaWine industry’s role in the mediaNobody wants to watch commercialsHard to push media to do what you want it to doWine should be the drink to push in PR (e.g. - Chateau Angelus in James Bond films has had an impact)Wine cameos in movies can build awarenessWinery engagement with mediaInfluencers are like “maintenance,” believes their influence is waningGet the product in TV shows / moviesNeed the “magic” in the bottle, be known for something (e.g. - Taylor Swift and Sancerre, fans figured it out)Celebrity helps bring a platform if the product had good product-market fit (e.g. - Aveline and Cameron Diaz)Media effectiveness goes in cycle, what works changes over time and circles back; need to try 10 things for 1 to workBelieves regional marketing is criticalPodcasts are part of people’s everyday routine and movies stick with you, TV is like the “bulk wine” of mediaWineries should put budget towards media, spread the money aroundMany wineries have exited sponsorships and are losing consumer awareness
  • 217. A discourse in the communications of wine w/ Karen MacNeil, The Wine Bible & Come Over October

    48:12||Ep. 217
    As the wine world stumbles through difficult times (in early 2026), Karen MacNeil, author of The Wine Bible and co-founder of Come Over October, believes part of the disconnect stems from time.  The fastness of the modern, social media fueled world and the slowness of wine.  Her solution is to focus the narrative of wine with well-being and wine’s long-standing role as a beverage that brings people together.  Detailed Show Notes: Karen’s background: author of The Wine Bible, writer, speaker, teacherWorried that a change in culture, to a faster one with social media (took off in 2012 when Facebook hit 1B active users and >50% of the population had smart phones), has left wine, a slower product, behindWhite wine’s appeal may be partly that it implies fastnessWine is slower to create (can take 3-5 years) and to consume (high acid, tannins for reds)Larger selection of beverages may also be competing for wine’s share, including functional beverages that are marketed as “mindful”Wrote an article, “Is wine really in the alcohol business?” on how wine is more than alcohol, but threaded in the culture of food, history, religion, and artBelieves wine should promote the notion of wellbeing vs health, which includes better relationships from sharing wine with peopleStarted Come Over October w/ Gino Colangelo and Kimberly Charles, PR professionals2025: reached 2.9B media impressions, had 1,400 retail store promotions, raised $250kSister campaign is Share and Pair Sundays - to go beyond October, involve food, and help engage more restaurantsAll campaigns need a time, a reason, and a behaviorSeneca Lake Wine Trail doing Share and Pair SundaysTexas Wine Country doing “Come Over October Y’all”Most impactful event was an interview with Pink and sports figures, showing wine connects people across industriesThe wine industry will need to invest to get more people involved, the “Got Milk” campaign spent $23M in the first year
  • 216. Getting more sales analytics manpower with AI w/ Jeremy Hart, Somm.ai

    38:21||Ep. 216
    The on-premise side of wine analytics has traditionally been a black hole, not covered by other data services.  Somm.ai changed that when they launched in 2021, now covering ~100k on-premise accounts in the US alone.  The richness of data allows Somm.ai to help their clients benchmark, prospect for new accounts, and so much more.  Jeremy Hart, Co-Founder and Chief Strategy Officer of Somm.ai, explains how it is more manpower vs a platform to accelerate on-premise sales.  Detailed Show Notes: Jeremy’s background: restaurants, wholesale, importingTX became a major wine market during ‘08 Global Financial Crisis; it took the allocations from NY and CASomm.ai founding: end of 2019 was originally an app for people to find restaurants with wines they wanted to drink; during the pandemic (2020) pivoted to turning restaurant wine lists into retail shops (sold ~$700k of wine); did some smart menus; 2021 launched current iteration of on-premise sales analyticsCategorizes restaurants, bars, & hotels in US (100k accounts), Canada, Europe (6 countries, Germany largest w/ 3k accounts), Singapore; data updated every 2 weeksJackson Family is longest client - w/ NBA partnership, Somm.ai developed target lists around NBA stadiums to sell into~70 clients of all sizes (many large suppliers, e.g. - Terlato, Vintus, Concha y Toro, wholesalers, importers)General use cases include: Benchmarking vs peers (accounts, placements)Prospecting and lead generation (can see accounts that other distributors cover)Identify brand extensionsHelp with pricingIdentifying sales pitches for national accountsROISome clients have moved up a lot in benchmarking ranksSave money on travel, focused on the right marketsCan save manpowerPricing ~$30-70k/year avg, includes unlimited training and unlimited seats, US and Canada (other geographies are an upcharge)Product roadmap - expanding to more geographies, which can be temporary exclusivity for early partners