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The New Story Is with Dave Ursillo
Unlock Your Serving Mindset with Farnoosh Brock
Farnoosh Brock reads from her book The Serving Mindset: Stop Selling and Grow Your Business.
The New Story Is was originally called Written, Spoken with Dave Ursillo, a podcast in which the written word came to life as the spoken word through the voices of the writers who wrote them.
Created and hosted by writer, author, and teacher of creative self-expression Dave Ursillo (DaveUrsillo.com, TheNewStory.Is), Written, Spoken was a creative experiment that blended mixed mediums to explore a new way of connecting with audiences.
The show's first two seasons remained archived and available for your listening enjoyment.
Season 2, Episode 6 of 'Written, Spoken' discusses Farnoosh's journey growing up in Iran during the Iranian Revolution before immigrating with her family to the United States as a child, where she became an electrical engineer and rising leader at a Fortune 100 company. But her self-described boredom—and a challenge from her husband to attend a blogging conference in 2010—spun her life into an entirely new direction.
Today, Farnoosh is a consultant, executive coach, author, speaker, and trainer who is on a mission to change conversations around selling to serving, which she says can be a competitive advantage not only in business and career but in life.
In this interview, Farnoosh and Dave discuss:
- Why do so many people resist and resent selling?
- The difference between being of service and being subservient to others
- How Farnoosh immigrated to the United States with her family and has gone on to train the likes of the United States Air Force in leadership crisis training
Subscribe now to our new show, The New Story Is, to join Dave on a journey that explores the shared stories and myths that shape our perceptions of life in our world today, including interviews and analysis from special guest interviewees who are championing the new stories of our time, for the good.
- Visit the author's online home at FarnooshBrock.com
- Learn more about Dave at DaveUrsillo.com or follow Dave on Instagram
- Get coaching and consulting support from Dave and his company, The New Story Company
- Visit our podcast page at TheNewStory.Is/Podcast, where you can leave feedback and nominate a guest for our series
- The new theme song for The New Story Is is by Yrii Semchyshyn of Coma Media
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Best Of: What is Trauma? And Stories of Recovery
49:00||Season 170% of adults in the U.S. are estimated to have experienced some type of traumatic event at least once in their lives—that’s 223.4 million people.In this Best Of episode, we’re listening back to excerpts from past guests who bravely shared their stories of experiences with traumatic events in their lives—and, how different forms of therapy have supported their ongoing healing journeys.Michael Baldwin and Dr. Deborah L. Korn are co-authors of Every Memory Deserves Respect, a book about Eye Movement Desensitization and Reprocessing (EMDR), which tells Michael’s story as a trauma survivor alongside Deborah’s extensive expertise as a researcher and clinician who has studied and implemented EMDR therapy to help people like Michael recover from the effects of trauma. Listen to our full 2023 interview with Michael and Debbie here.Christine Macdonald is a Los Angeles-based author and former exotic dancer whose memoir, Face Value: From Working The Pole To Baring My Soul, tells the story of how the trauma she endured in her young life led her to the underground world of adult entertainment where she spent nearly a decade trying to find her self-worth. Listen to the full 2023 interview with Christine here. Please rate and review our show on Apple Podcasts and Spotify to help other listeners find our work!Want to get in touch? Leave us a voicemail Support our partners and affiliates for exclusive discounts:Fathom Analytics: Get beautiful, secure website data without trading your customers’ private browsing data to Google and FacebookFlywheel: Seamless WordPress website hosting on US-based serversHover: Register domains with ease. Save $2 on your first purchaseMailerLite: A powerful, affordable email marketing platform with premium plans starting at just $9/mo.Sanebox: Take back your inbox with machine learning to automatically organize your emails. Save $5 when you join.Trint: Turn recordings of meetings, calls, and interviews into transcripts with 99% accuracy.Affiliate Disclosure: Our show is listener supported through affiliate and partner links. By clicking one of the above links and registering or making a purchase, we may earn a small commission, which helps pay for the costs of our show.Maybe America's political divisions aren't as "unprecedented" as we think
51:15||Season 1A disputed US presidential election? Narrowly avoided government shutdowns? Divisions over race relations stemming from the legacy of slavery in the United States?These issues were on the minds of Americans in 1880, just as they do in 2023.(Maybe the political division that defines the present age is not as unique as we think!)To discuss the similarities — and stark differences — between the United States of America in 1880 and 2023, we're joined by C.W. Goodyear. C.W. (Charlie) is a writer, author, presidential historian, and biographer whose book is President Garfield: From Radical To Unifier. The presidential biography tells the story of a forgotten, misunderstood President, James A. Garfield, whose assassination just 200 days into his first term overshadowed the fascinating life, accomplishments, and failures of the man who became the 20th American president.The presidential biography is also a portrait of an America in flux, where cronyism, nepotism, and bribery dominated national concerns, and a country was attempting (and failing) to navigate the Reconstruction of the South and remedy the recent legacy of chattel slavery in the United States.In this interview, Charlie and Dave explore the life and death of President Garfield, including...The legacy of another "complicated" White man who was, at once, a fervent abolitionist but held "almost genocidal" views of America's indigenous populationIf James A. Garfield was indeed the "single greatest intellect" ever to be elected U.S. PresidentHow Garfield's assassination resulted from political rhetoric, and what happened to political discourse, afterC.W. Goodyear is a graduate of Yale University with a degree in Global Affairs. He currently lives in Alexandria, Virginia.Please rate and review our show on Apple Podcasts and Spotify to help other listeners find our work!Want to get in touch? Leave us a voicemail!Support our partners and affiliates for exclusive discounts:Fathom Analytics: Get beautiful, secure website data without trading your customers’ private browsing data to Google and FacebookFlywheel: Seamless WordPress website hosting on US-based serversHover: Register domains with ease. Save $2 on your first purchaseMailerLite: A powerful, affordable email marketing platform with premium plans starting at just $9/mo.Sanebox: Take back your inbox with machine learning to automatically organize your emails. Save $5 when you join.Trint: Turn recordings of meetings, calls, and interviews into transcripts with 99% accuracy.Affiliate Disclosure: Our show is listener supported through affiliate and partner links. By clicking one of the above links and registering or making a purchase, we may earn a small commission, which helps pay for the costs of our show.The perils—and privilege—of self-identifying with your work
50:34||Season 1Doing work that feels authentic to "who you are" as a person can be quite a gift and privilege; not all of us get to do work that feels in integrity to our values and beliefs.And yet, one of the unseen struggles of those whose work blends into their self-identity is, "If 'what you do' is 'who you are,' then happens your sense of self changes?"Shauna VanBogart is an entrepreneur, mentor, and speaker who helps entrepreneurs navigate the complexities of evolving self-identity, especially in the modern Internet and social media era. A former image consultant, today, Shauna specializes in helping entrepreneurs and small business owners, especially women, build sustainable service-based businesses that align with their authentic senses of self—fostering financial freedom, fulfillment, and impact along the way. With a background in Communications and Leadership Studies and certification in clinical hypnotherapy, Shauna VanBogart has been featured in Huffington Post, Mint.com, MSN, and CareerBuilder.com. She is a 40 Under 40 award-winner and honored as one of Charleston, South Carolina’s Most Influential Women in Business.In this interview, Dave and Shauna explore...The untold challenges of being a self-employed entrepreneur in the online space today—and why it's harder than everWhat signs, symptoms, and signals to look out for that say you have "outgrown your work"The difference between experiencing symptoms of burnout and needing to make a change in your life or workHow avoiding making a big decision in your business (or personal life) can hold you back from a necessary evolution in workPlease rate and review our show on Apple Podcasts and Spotify to help other listeners find our work!Want to get in touch? Leave us a voicemail Support our partners and affiliates for exclusive discounts:Fathom Analytics: Get beautiful, secure website data without trading your customers’ private browsing data to Google and FacebookFlywheel: Seamless WordPress website hosting on US-based serversHover: Register domains with ease. Save $2 on your first purchaseMailerLite: A powerful, affordable email marketing platform with premium plans starting at just $9/mo.Sanebox: Take back your inbox with machine learning to automatically organize your emails. Save $5 when you join.Trint: Turn recordings of meetings, calls, and interviews into transcripts with 99% accuracy.Affiliate Disclosure: Our show is listener supported through affiliate and partner links. By clicking one of the above links and registering or making a purchase, we may earn a small commission, which helps pay for the costs of our show.Can the men be saved? (If not, can we laugh about it?)
38:00||Season 1"What do our jobs do to our souls?"That is the big question asked in the debut novel of Ben Purkert called The Men Can’t Be Saved. Following a junior copywriter in New York City whose latest tagline went viral, the novel is a witty, comedic exploration of what it means to be a man in a modern context, unpacking both overt and subtle expressions of toxic masculinity and examining themes like work, religion, sex, drugs, and our selves, in between.In this conversation, Ben and Dave discuss...Why it was so difficult to make the switch from poetry writing to long-form fiction storytellingBen's relationship to his identity as a man and masculinity, especially as a long-time poet The author's aspirations for his first novel—and why HBO's Succession is his gold standard for dramatic comedy Ben Purkert is a poet and novelist whose writing has appeared in The New Yorker, The Nation, Slate, and beyond. He is the founder of Back Draft, a Guernica interview series focused on revision and the creative process. He holds degrees from Harvard and NYU and currently teaches creative writing at Rutgers University-New Brunswick.Please rate and review our show on Apple Podcasts and Spotify to help other listeners find our work!Want to get in touch? Leave us a voicemail!Support our partners and affiliates for exclusive discounts:Fathom Analytics: Get beautiful, secure website data without trading your customers’ private browsing data to Google and FacebookFlywheel: Seamless WordPress website hosting on US-based serversHover: Register domains with ease. Save $2 on your first purchaseMailerLite: A powerful, affordable email marketing platform with premium plans starting at just $9/mo.Sanebox: Take back your inbox with machine learning to automatically organize your emails. Save $5 when you join.Trint: Turn recordings of meetings, calls, and interviews into transcripts with 99% accuracy.Affiliate Disclosure: Our show is listener supported through affiliate and partner links. By clicking one of the above links and registering or making a purchase, we may earn a small commission, which helps pay for the costs of our show.Pillars of healthier cross-racial dialogue
50:58||Season 1How do we talk about race? How should we? And how do we hold healing, constructive dialogues about race when we come from different racial identities and experiences?Yseult Polfliet Mukantabana and Hannah Summerhill are the hosts of the award-winning podcast, Kinswomen, which was named Best Podcast of 2020 by Elle, Cosmopolitan, and Marie Claire. After meeting at an event about race in January 2019 in New York City, Yseult and Hannah decided to take their passion for constructive cross-racial dialogues to a broader audience.They are the authors of the book, Real Friends Talk About Race: Bridging the Gaps Through Uncomfortable Conversations.In this interview, Yseult, Hannah, and Dave reflect on…The emotional labor—and potential retraumatization—when writing about race and racism as a person from a marginalized identitySpecific techniques to becoming a better friend and human in relationship to others’ identities of historical marginalizationHow Yseult and Hannah keep finding the energy and passion to teach healthy, cross-racial dialogues—even though the attention of “allies” may be moving onPlease rate and review our show on Apple Podcasts and Spotify to help other listeners find our work!Want to get in touch? Leave us a voicemail!Support our partners and affiliates for exclusive discounts:Fathom Analytics: Get beautiful, secure website data without trading your customers’ private browsing data to Google and FacebookFlywheel: Seamless WordPress website hosting on US-based serversHover: Register domains with ease. Save $2 on your first purchaseMailerLite: A powerful, affordable email marketing platform with premium plans starting at just $9/mo.Sanebox: Take back your inbox with machine learning to automatically organize your emails. Save $5 when you join.Trint: Turn recordings of meetings, calls, and interviews into transcripts with 99% accuracy.Affiliate Disclosure: Our show is listener supported through affiliate and partner links. By clicking one of the above links and registering or making a purchase, we may earn a small commission, which helps pay for the costs of our show.Centering women—and more than just peoples' suffering—in stories
47:49||Season 1What do we lose as a society when we only experience a person, a group of people, or an entire culture through their pain or losses—not their joys, successes, or humor?Alli Frank and Asha Youmans are multi-published authors, novelists, and former educators who use humor, joy, and compassion to write stories that encourage candid conversations about issues such as race, religion, culture, class, privilege, parenting, and education. Alli and Asha found "literary soulmates" in each other after working together as a teacher and a school administrator in Seattle, Washington. That’s when they discovered their shared mission as educators and as authors.Alli, who is white and Jewish, and Asha, who is Black and Baptist, bring their very different cultural backgrounds and perspectives together to write in one seamless, cohesive voice, united in their belief that humor and fiction can inspire empathy and learning, and that exposure to diverse experiences can only enrich one’s life. Their latest novel, The Better Half, was named an Entertainment Weekly Best Book of Summer, and an AARP Hot Summer Read in 2023. It is published by comedian, actor, and producer Mindy Kaling's publishing imprint under Amazon, Mindy’s Book Studio.How Mindy Kaling fell in love with Alli's and Asha's women-centered storiesThe importance of telling peoples' stories through more than their suffering and strugglesHow joy, wit, and humor can open people up to being more receptive to unfamiliar cultural experiences or identitiesWant to get in touch? Leave us a voicemail!Support our partners and affiliates for exclusive discounts:Fathom Analytics: Get beautiful, secure website data without trading your customers’ private browsing data to Google and FacebookFlywheel: Seamless WordPress website hosting on US-based serversHover: Register domains with ease. Save $2 on your first purchaseMailerLite: A powerful, affordable email marketing platform with premium plans starting at just $9/mo.Sanebox: Take back your inbox with machine learning to automatically organize your emails. Save $5 when you join.Trint: Turn recordings of meetings, calls, and interviews into transcripts with 99% accuracy.Affiliate Disclosure: Our show is listener supported through affiliate and partner links. By clicking one of the above links and registering or making a purchase, we may earn a small commission, which helps pay for the costs of our show.How behavioral science explains "woke backlash"
54:15||Season 1"Woke backlash" refers to the appropriation of the term "woke" and how pockets of American society are pushing back against the progressive social justice moment.But why is today's so-called "woke backlash" happening?Behavioral science — and a look back at history — help us understand why.N. Chloé Nwangwu is a behavioral strategist, brand visibility expert, and former international conflict mediator known as “the Brand Scientist.” Today as the director of NobiWorks, a brand visibility consultancy, Chloé leverages science and strategic branding to help under-recognized brands become impossible to ignore. She’s advised everyone from small businesses to small island nations, and even the first refugee delegation to the United Nations.In this ranging interview, Dave and N. Chloé cover:How "underrecognized" is a better, more accurate term than "underrepresented" when discussing people of marginalized identitiesThe historical precedent of "woke backlash" and why the group phenomenon of "reactance" occursThe advertising advantage of homogenous audiences — and why companies want to make their audiences and customers more "the same"Please rate and review our show on Apple Podcasts and Spotify to help other listeners find our work!Want to get in touch? Leave us a voicemail!Support our partners and affiliates for exclusive discounts:Fathom Analytics: Get beautiful, secure website data without trading your customers’ private browsing data to Google and FacebookFlywheel: Seamless WordPress website hosting on US-based serversHover: Register domains with ease. Save $2 on your first purchaseMailerLite: A powerful, affordable email marketing platform with premium plans starting at just $9/mo.Sanebox: Take back your inbox with machine learning to automatically organize your emails. Save $5 when you join.Trint: Turn recordings of meetings, calls, and interviews into transcripts with 99% accuracy.Affiliate Disclosure: Our show is listener supported through affiliate and partner links. By clicking one of the above links and registering or making a purchase, we may earn a small commission, which helps pay for the costs of our show.Best Of: Celebrating Disability Pride Month
25:26||Season 1Did you know that an estimated 61 million Americans live with a disability?While the challenges of living with a disability can range from mobility to cognition, independent living, hearing, vision, and self-care, those who experience disabilities also have so much to offer to those without.This Disability Pride Month, we're revisiting our 2023 conversation with Brooke Ellison, Ph.D., associate professor of health policy and medical ethics at Stony Brook University and author of the memoir, Look Both Ways. After an accident at age 11, Brooke was left paralyzed from the neck down and ventilator-dependent. As a policy and ethics expert in stem cell research, Brooke now lectures in the very location where medical professionals saved her life over 31 years ago.In this interview, Brooke advocates how society, as a whole, has so much to gain from a world in which those with disabilities are integrated into decision-making processes, public policy, and how physical spaces are designed. Listen to our full 2023 interview with Brooke Ellison here.Please rate and review our show on Apple Podcasts and Spotify to help other listeners find our work!Want to get in touch? Leave us a voicemail Support our partners and affiliates for exclusive discounts:Fathom Analytics: Get beautiful, secure website data without trading your customers’ private browsing data to Google and FacebookFlywheel: Seamless WordPress website hosting on US-based serversHover: Register domains with ease. Save $2 on your first purchaseMailerLite: A powerful, affordable email marketing platform with premium plans starting at just $9/mo.Sanebox: Take back your inbox with machine learning to automatically organize your emails. Save $5 when you join.Trint: Turn recordings of meetings, calls, and interviews into transcripts with 99% accuracy.Affiliate Disclosure: Our show is listener supported through affiliate and partner links. By clicking one of the above links and registering or making a purchase, we may earn a small commission, which helps pay for the costs of our show.The untold history of the White House
48:09||Season 1The White House is one of the most iconic structures known the world over—a symbol of democracy, and American power.But who built the White House? Who designed it? And why do so few of us know the true history of the White House?Stewart D. McLaurin is the President of the White House Historical Association, a private nonprofit, nonpartisan educational Association founded in 1961 to enhance the understanding, appreciation, and enjoyment of the Executive Mansion, otherwise known as the White House. Over 35+ years, Stewart has held leadership roles with national nonprofit and higher education organizations including the American Red Cross, Georgetown University, Peace Corps, and the Ronald Reagan Presidential Foundation.Stewart is the author of the 2023 children’s picture book, The White House: Designed by James Hoban, Built by Many Hands, which teaches children the true history of the White House, including the forced labor of around 200 enslaved workers of African descent, and how Irish immigrant, James Hoban, was selected to design the iconic structure.In this interview, Stewart and Dave discuss...How the WHHA functions as a non-government agency, and what partnerships it maintains to furnish the White House and protect its historical artifactsHow First Lady Jacqueline Kennedy helped to modernize the White House and found the WHHAWhat is the legacy of the White House in 2023, and what should this symbol represent to future generations?Please rate and review our show on Apple Podcasts and Spotify to help other listeners find our work!Want to get in touch? Leave us a voicemail Support our partners and affiliates for exclusive discounts:Fathom Analytics: Get beautiful, secure website data without trading your customers’ private browsing data to Google and FacebookFlywheel: Seamless WordPress website hosting on US-based serversHover: Register domains with ease. Save $2 on your first purchaseMailerLite: A lite, powerful, affordable email marketing platform with premium plans starting at just $9/mo.Sanebox: Take back your inbox with machine learning to automatically organize your emails. Save $5 when you join.Trint: Turn recordings of meetings, calls, and interviews into transcripts with 99% accuracy.Affiliate Disclosure: Our show is listener supported through affiliate and partner links. By clicking one of the above links and registering or making a purchase, we may earn a small commission, which helps pay for the costs of our show.