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Working Hard with Grace Beverley
How to Build an Iconic Brand: Mindset Shifts & Strategy Lessons from Olamide Olowe
This is an episode for anyone who wants to build incredible businesses.
I dive into how Olamide built Topicals from scratch, what it was like raising millions as a young Black founder, her bold move to acquire cult haircare brand Bread, and her best advice for anyone dreaming of following in her footsteps.
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OLAMIDE OLOWE
IG: https://www.instagram.com/olamideaolowe/?hl=en
Forbes: https://www.forbes.com/profile/olamide-olowe/
Topicals: https://mytopicals.com/?srsltid=AfmBOoqV6bJqKZWyz-BuiquRNuhlZwlwxVu2dyRzfRkOzS7_Q14XxOsH
Bread: https://breadbeautysupply.com/?srsltid=AfmBOorzhOHOSEHsbHcIoWQBMTpakeMqvPJNmJZiYQkPxOBuXEWFafLN
CODB: https://thecostofdoingbusiness.co/
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SIGN UP TO THE WORKING HARD NEWSLETTER: https://graceb.myflodesk.com/k0sfhlac34
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FOLLOW THE PODCAST
Instagram: https://www.instagram.com/workinghard...
TikTok: https://www.tiktok.com/@workinghardpo...
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DILEMMA SUBMISSION
If you'd like to submit any dilemmas to the podcast to be answered in the bonus episodes, please send them to podcast@grace-beverley.com with the subject beginning DILEMMAS or DM us @workinghardpod on instagram!
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MY LINKS: https://gracebeverley.komi.io/
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RETROGRADE, SHREDDY, TALA and THE PRODUCTIVITY METHOD are my own businesses, therefore any mention of them - whilst not being a sponsorship - is monetarily endorsed. As usual, sponsorships do not change my opinions nor my honesty, but I will always disclaim to make sure motives are clear š
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191. Why your new year should start in March (My spring reset guide)
15:28||Ep. 191If you donāt feel like your year has got off to the best start, if January was a blur, and February disappeared, or you set goals that already feel slightly disconnected from your real life, this episode is for you, and it might be time for a spring reset! Here's my new year's planning episode if you want to catch up with that and give it another go: https://youtu.be/kHbdjlyMrVQ?si=vUxHc46Q8GoSuCYP +SIGN UP TO THE WORKING HARD NEWSLETTER: https://graceb.myflodesk.com/k0sfhlac34+FOLLOW THE PODCASTInstagram: https://www.instagram.com/workinghard...TikTok: https://www.tiktok.com/@workinghardpo...+DILEMMA SUBMISSIONIf you'd like to submit any dilemmas to the podcast to be answered in the bonus episodes, please send them to podcast@grace-beverley.com with the subject beginning DILEMMAS or DM us @workinghardpod on instagram!+MY LINKS: https://gracebeverley.komi.io/+RETROGRADE, SHREDDY, TALA and THE PRODUCTIVITY METHOD are my own businesses, therefore any mention of them - whilst not being a sponsorship - is monetarily endorsed. As usual, sponsorships do not change my opinions nor my honesty, but I will always disclaim to make sure motives are clear š
190. How to live for yourself: A guide to decentering others and stop living for the male gaze
19:10||Ep. 190Iām really glad youāre here for this episode, because itās a topic Iāve been wanting to unpack for a long time, not from a place of blame, but from a place of realism and agency. It's about how to center yourself and win in a world that's stacked against women. +SIGN UP TO THE WORKING HARD NEWSLETTER: https://graceb.myflodesk.com/k0sfhlac34+FOLLOW THE PODCASTInstagram: https://www.instagram.com/workinghard...TikTok: https://www.tiktok.com/@workinghardpo...+DILEMMA SUBMISSIONIf you'd like to submit any dilemmas to the podcast to be answered in the bonus episodes, please send them to podcast@grace-beverley.com with the subject beginning DILEMMAS or DM us @workinghardpod on instagram!+MY LINKS: https://gracebeverley.komi.io/+RETROGRADE, SHREDDY, TALA and THE PRODUCTIVITY METHOD are my own businesses, therefore any mention of them - whilst not being a sponsorship - is monetarily endorsed. As usual, sponsorships do not change my opinions nor my honesty, but I will always disclaim to make sure motives are clear š
189. How to think clearly in the age of AI, anti-intellectualism, and doomscrolling with Shae Omonijo
01:22:10||Ep. 189We canāt avoid the AI conversation, and honestly, pretending itās not happening is the worst possible strategy. So instead of speculating or panicking, I want to have a really open, frank chat about what itās doing to our brains, and how we can control it.So I started looking for an expert who was actually thinking seriously about this space, not in a hypey way or a doom way, but in a thoughtful, academic way. Then I came across one of Shae O Omonijo's videos, and immediately knew she was exactly the person to have this conversation with.If you want to actually learn about AI without fear mongering, how itās fuelling anti intellectualism, and what we can all individually do about it to use it in a more thoughtful way, stick with me, because Shae is doing a Harvard PHD on exactly that! I hope you love this conversation as much as I did.+SHAE OMONIJOIG: https://www.instagram.com/iamshaeo/?hl=enTikTok: https://www.tiktok.com/@iamshaeoSubstack: https://shaeomonijo.substack.com/+SIGN UP TO THE WORKING HARD NEWSLETTER: https://graceb.myflodesk.com/k0sfhlac34+FOLLOW THE PODCASTInstagram: https://www.instagram.com/workinghard...TikTok: https://www.tiktok.com/@workinghardpo...+DILEMMA SUBMISSIONIf you'd like to submit any dilemmas to the podcast to be answered in the bonus episodes, please send them to podcast@grace-beverley.com with the subject beginning DILEMMAS or DM us @workinghardpod on instagram!+MY LINKS: https://gracebeverley.komi.io/+RETROGRADE, SHREDDY, TALA and THE PRODUCTIVITY METHOD are my own businesses, therefore any mention of them - whilst not being a sponsorship - is monetarily endorsed. As usual, sponsorships do not change my opinions nor my honesty, but I will always disclaim to make sure motives are clear š
188. Why your glow up isnāt working (and how to actually do it) with Dr Ewoma
01:24:49||Ep. 188You can do all the glowing up in the world, but hereās the thing, if you donāt actually trust yourself, none of it means anything.Iāve worked really hard on my self confidence and self assurance over the last few years, and honestly, itās been way harder than I expected. Even now, there are days where if someone questioned me enough, Iād genuinely start doubting things I know are true. And thatās not because Iām incapable, itās because Iāve learnt that self belief does not come naturally to most of us, and is something you have to actively build.So today, I want to talk about what a real glow up actually looks like, not just externally, but internally too. This isnāt about being nice to yourself all the time and saying itās self care, itās about discipline, boundaries, structure, and self worth, and how those things actually work together in reality.Iām chatting to Dr Ewoma to break this down properly, from building self assurance without losing self awareness, to tightening up your routines, elevating your everyday habits, and yes of course, getting your skincare right without overcomplicating it.+DR EWOMAIG: https://www.instagram.com/drewomaukeleghe/?hl=en TikTok: https://www.tiktok.com/@skndoctor?lang=en +SIGN UP TO THE WORKING HARD NEWSLETTER: https://graceb.myflodesk.com/k0sfhlac34+FOLLOW THE PODCASTInstagram: https://www.instagram.com/workinghard...TikTok: https://www.tiktok.com/@workinghardpo...+DILEMMA SUBMISSIONIf you'd like to submit any dilemmas to the podcast to be answered in the bonus episodes, please send them to podcast@grace-beverley.com with the subject beginning DILEMMAS or DM us @workinghardpod on instagram!+MY LINKS: https://gracebeverley.komi.io/+RETROGRADE, SHREDDY, TALA and THE PRODUCTIVITY METHOD are my own businesses, therefore any mention of them - whilst not being a sponsorship - is monetarily endorsed. As usual, sponsorships do not change my opinions nor my honesty, but I will always disclaim to make sure motives are clear š
187. Analogue life: why we're all craving it (and what dopamine menus have to do with it)
12:07||Ep. 187Today weāre going to get into why analogue habits feel so appealing right now, and how dopamine menus fit into that bigger picture, and what we can all do to embrace it in a way that actually feels realistic.+SIGN UP TO THE WORKING HARD NEWSLETTER: https://graceb.myflodesk.com/k0sfhlac34+FOLLOW THE PODCASTInstagram: https://www.instagram.com/workinghardpod/?hl=en-gbTikTok: https://www.tiktok.com/@workinghardpodcast?lang=en+DILEMMA SUBMISSIONIf you'd like to submit any dilemmas to the podcast to be answered in the bonus episodes, please send them to podcast@grace-beverley.com with the subject beginning DILEMMAS or DM us @workinghardpod on instagram!+MY LINKS: https://gracebeverley.komi.io/+RETROGRADE, SHREDDY, TALA and THE PRODUCTIVITY METHOD are my own businesses, therefore any mention of them - whilst not being a sponsorship - is monetarily endorsed. As usual, sponsorships do not change my opinions nor my honesty, but I will always disclaim to make sure motives are clear š
186. If you want to change your life this year, follow these 7 rules
24:56||Ep. 186I wanted to close off our new year reset series by giving you a step-by-step guide to actually feeling good this year, based on whatās been working in real life, not just on paper.Ā So if your New Year plans went off the rails or youāre still in soft launch mode, give me 20 minutes of your time, I promise you won't regret it. +SIGN UP TO THE WORKING HARD NEWSLETTER: https://graceb.myflodesk.com/k0sfhlac34+FOLLOW THE PODCASTInstagram: https://www.instagram.com/workinghardpodTikTok: https://www.tiktok.com/@workinghardpodcast+DILEMMA SUBMISSIONIf you'd like to submit any dilemmas to the podcast to be answered in the bonus episodes, please send them to podcast@grace-beverley.com with the subject beginning DILEMMAS or DM us @workinghardpod on instagram!+MY LINKS: https://gracebeverley.komi.io/+RETROGRADE, SHREDDY, TALA and THE PRODUCTIVITY METHOD are my own businesses, therefore any mention of them - whilst not being a sponsorship - is monetarily endorsed. As usual, sponsorships do not change my opinions nor my honesty, but I will always disclaim to make sure motives are clear š
185. You don't need to buy a new wardrobe to find your style, here's my formula
22:39||Ep. 185If youāve ever stood in front of a full wardrobe and still felt like you had nothing to wear, let me tell you, you are not alone.Ā Iām going to be really honest with you, I find deciding what to wear SO hard, not only do I never give myself enough time, but my neurodivergent brain makes it very difficult to visualise outfits beyond my go-to items, but at the same time I really want to be creative and enjoy getting dressed, and nothing makes me feel better than a great outfit!So, I made it one of my new yearās resolutions this year is to be more intentional about my outfits, and find an easier way to do so when Iām busy and stressed. So Iāve gone down a rabbit hole and looked through all the advice from the experts, and I wanted to make is a busy girlās guide to how to dress better, for all of us who get that wardrobe paralysis! I hope you love it. +NANA ACHEAMPONG Instagram: https://www.instagram.com/styledbynana/?hl=en +SIGN UP TO THE WORKING HARD NEWSLETTER: https://graceb.myflodesk.com/k0sfhlac34+FOLLOW THE PODCASTInstagram: https://www.instagram.com/workinghard...TikTok: https://www.tiktok.com/@workinghardpo...+DILEMMA SUBMISSIONIf you'd like to submit any dilemmas to the podcast to be answered in the bonus episodes, please send them to podcast@grace-beverley.com with the subject beginning DILEMMAS or DM us @workinghardpod on instagram!+MY LINKS: https://gracebeverley.komi.io/+RETROGRADE, SHREDDY, TALA and THE PRODUCTIVITY METHOD are my own businesses, therefore any mention of them - whilst not being a sponsorship - is monetarily endorsed. As usual, sponsorships do not change my opinions nor my honesty, but I will always disclaim to make sure motives are clear š
184. How to build out your 2026 calendar to actually achieve your goals
16:39||Ep. 184Today weāre diving into how to actually manage your calendar for this year! It's a super detailed one where we're really getting into the weeds of how grace does it to make sure it is as efficient as possible, from my years of playing with Google calendar. + SIGN UP TO THE WORKING HARD NEWSLETTER: https://graceb.myflodesk.com/k0sfhlac34+FOLLOW THE PODCASTInstagram: https://www.instagram.com/workinghardpod/?hl=en-gbTikTok: https://www.tiktok.com/@workinghardpodcast?lang=en+DILEMMA SUBMISSIONIf you'd like to submit any dilemmas to the podcast to be answered in the bonus episodes, please send them to podcast@grace-beverley.com with the subject beginning DILEMMAS or DM us @workinghardpod on instagram!+MY LINKS: https://gracebeverley.komi.io/+RETROGRADE, SHREDDY, TALA and THE PRODUCTIVITY METHOD are my own businesses, therefore any mention of them - whilst not being a sponsorship - is monetarily endorsed. As usual, sponsorships do not change my opinions nor my honesty, but I will always disclaim to make sure motives are clear š
183. What you should actually be eating in 2026 to feel your best (a nutritionist's guide)
56:39||Ep. 183Today weāre back for another episode of our new year series, and we are doing a big fat new year reset with someone who makes nutrition simple instead of stressful!! Because too many of us get caught up in fad diets at this time of year and sometimes we all just need a good talking to by someone who knows their sh*t.Ā GQ Jordan is a performance nutritionist who has built a huge online audience by breaking down metabolism, gut health, energy, and sustainable habits in a way that actually feels doable. So if you are starting the new year feeling low on energy, confused about what to eat, or stuck in the all or nothing cycle, this episode is for you!+GQ JORDANIG: https://www.instagram.com/gqjordannutrition/?hl=enWebsite: https://www.gqjordannutrition.com/+SIGN UP TO THE WORKING HARD NEWSLETTER: https://graceb.myflodesk.com/k0sfhlac34+FOLLOW THE PODCASTInstagram: https://www.instagram.com/workinghard...TikTok: https://www.tiktok.com/@workinghardpo...+DILEMMA SUBMISSIONIf you'd like to submit any dilemmas to the podcast to be answered in the bonus episodes, please send them to podcast@grace-beverley.com with the subject beginning DILEMMAS or DM us @workinghardpod on Instagram!+MY LINKS: https://gracebeverley.komi.io/+RETROGRADE, SHREDDY, TALA and THE PRODUCTIVITY METHOD are my own businesses, therefore any mention of them - whilst not being a sponsorship - is monetarily endorsed. As usual, sponsorships do not change my opinions nor my honesty, but I will always disclaim to make sure motives are clear š