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Working Hard with Grace Beverley
Ep.20 From Make Up Counter To Millionaire Mogul; Jamie Genevieve On Building Her Empire
Jamie Genevieve is the 29-year-old founder of VIEVE, a makeup empire built on inclusivity, self-expression and positivity. She is a pro-makeup artist turned vlogging sensation, finding fame on YouTube for her original online makeup tutorials and lifestyle content.
Having built a following of over 3 million people, Jamie decided to quit her full-time job and invested her influencer earnings in VIEVE, launched in 2020 with nude lipsticks, lipliners, highlighters and an eyeshadow palette. Despite launching amidst the pandemic, VIEVE had an incredible start, receiving backing from the investors behind Charlotte Tilbury and TALA, selling out all debut products within a week. Jamie herself has gone on to lead a career of outstanding success, securing VOGUE Beauty Influencer Mogul of the Year 2021 and becoming an honorary board advisor of the British Beauty Council earlier this year.
Today's highly-requested episode shares the story of how a successful modern makeup brand can be born from an innate passion for artistry. Jamie shares her personal story of growth, including her strategy as a founder, navigating entrepreneurship, working with her husband and the brand's future.
- Accidentally falling into the world of social media
- The start of brand partnerships & the LA trip which changed her life
- The beginning of Jamie’s makeup business, VIEVE
- How Jamie starting building the team at VIEVE
- Wearing multiple hats as a business founder and social media mogul
- What’s the big goal with VIEVE?
- When VIEVE became ready for investment
- Jamie on working with her husband
- The balance between hustle and health
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221. Reverse engineering 101: the mindset shift that will change your entire future with Roxie Nafousi | Future Self Series Ep.1
29:14||Ep. 221If you've been here a while, you might have noticed something’s a little different about this episode, and that’s because this is the first episode of our brand new series, the Future Self Series!!So this episode is the first of a twelve-part series - one that’s completely free, and designed to help you reverse engineer the life you want whilst I'm on my mat leave.While I’m gone, I’ll be passing the mic to some incredible experts who’ll take you through episodes we’ve worked really hard to build together. These are people I love, who've genuinely shaped how I think about mindset, identity, money, health, relationships, social media. They’re at the top in their fields, and I’ve hand-picked every single one of them (because I don’t share this mic with just anyone).I’ve invited them all to the office to break down their own versions of formulas that they’ve used to design specific parts of their own lives. And of course if you know me, you’ll know there has to be a structure to all this. So this first episode is the start of part 1 - the first of 3 parts:- Part 1 will help you figure out WHAT your plan actually looks like- Part 2 will look at how you can execute it- Part 3, looks at how you can perfect the systems around you to help your plan run as smoothly as possible So for this first episode, there is genuinely no one I would rather open this entire series with than Roxie Nafousi. If you’ve been living under a rock, Roxie is the author of Manifest, a Sunday Times Bestseller, which became an absolute phenomenon and has sold over 1 million copies in 37 languages.If part of you doesn't quite believe your ideal life is possible right now, I promise you'll leave this episode feeling motivated, convinced, and genuinely deserving of every bit of it.+ROXIE NAFOUSIInstagram: https://www.instagram.com/roxienafousi/?hl=en Website: https://roxienafousi.com/ Manifest App: https://apps.apple.com/gb/app/the-manifest-app/id6759167090 +SIGN UP TO THE WORKING HARD NEWSLETTER FOR ROXIE'S RECOMMENDATIONS: https://www.workinghard.co.uk/welcome +FOLLOW THE PODCASTInstagram: https://www.instagram.com/workinghardpod/?hl=enTikTok: https://www.tiktok.com/@workinghardpodcast +DILEMMA SUBMISSIONIf you'd like to submit any dilemmas to the podcast to be answered in the bonus episodes, please send them to podcast@grace-beverley.com with the subject beginning DILEMMAS or DM us @workinghardpod on instagram!+MY LINKS: https://gracebeverley.komi.io/+RETROGRADE, SHREDDY, TALA and THE PRODUCTIVITY METHOD are my own businesses, therefore any mention of them - whilst not being a sponsorship - is monetarily endorsed. As usual, sponsorships do not change my opinions nor my honesty, but I will always disclaim to make sure motives are clear 😊
220. Why our frictionless lives are making us miserable and how to stop it
17:38||Ep. 220We've spent the last decade optimising everything: next-day delivery, one-tap payments, infinite scroll, food at the door in 20 minutes. And yet somehow, most of us feel more scattered, less satisfied, and less capable than ever. I read an article about 'friction-maxxing' in The Cut, and wanted to explore why?Katherine's article in The Cut: https://www.thecut.com/article/brooding-friction-maxxing-new-years-2026-resolution.html The catch-up friends bonus episode: https://open.spotify.com/episode/2t3hom9tw1TYmCalzFO2Si +SIGN UP TO THE WORKING HARD NEWSLETTER: https://www.workinghard.co.uk/welcome+FOLLOW THE PODCASTInstagram: https://www.instagram.com/workinghard...TikTok: / workinghardpodcast+DILEMMA SUBMISSIONIf you'd like to submit any dilemmas to the podcast to be answered in the bonus episodes, please send them to podcast@grace-beverley.com with the subject beginning DILEMMAS or DM us @workinghardpod on instagram!+MY LINKS: https://gracebeverley.komi.io/+RETROGRADE, SHREDDY, TALA and THE PRODUCTIVITY METHOD are my own businesses, therefore any mention of them - whilst not being a sponsorship - is monetarily endorsed. As usual, sponsorships do not change my opinions nor my honesty, but I will always disclaim to make sure motives are clear 😊
119. The lies we all tell ourselves about our careers with Jemma Sbeg (LIVE)
48:01||Ep. 119Our first ever live podcast happened this summer, so I thought I'd share it with you! Thanks so much to Jemma Sbeg for joining me and 22 Bishopsgate for hosting us.If you haven't heard of Jemma Sbeg, she is the host of The Psychology of Your 20s, one of the most listened-to podcasts in the world. It recently ranked in the global top 20, and was launched on Netflix last year. But what makes Jemma even more interesting is the story of how she got there: she started the podcast as a side project whilst working an 80-plus hour week in a corporate job. She built it episode by episode, using her background in psychology to break down the things that make ambitious people feel stuck, anxious, and like they're falling behind.I really hope you love our chat! And if you want to come to a live pod in the future, let me know! +JEMMA SBEGListen to The Psychology of Your 20s: https://www.psychologyofyour20s.com/ Follow TPOY20s: https://www.instagram.com/thatpsychologypodcast/?hl=en+SIGN UP TO THE WORKING HARD NEWSLETTER: https://graceb.myflodesk.com/k0sfhlac34+FOLLOW THE PODCASTInstagram: https://www.instagram.com/workinghard...TikTok: / workinghardpodcast+DILEMMA SUBMISSIONIf you'd like to submit any dilemmas to the podcast to be answered in the bonus episodes, please send them to podcast@grace-beverley.com with the subject beginning DILEMMAS or DM us @workinghardpod on instagram!+MY LINKS: https://gracebeverley.komi.io/+RETROGRADE, SHREDDY, TALA and THE PRODUCTIVITY METHOD are my own businesses, therefore any mention of them - whilst not being a sponsorship - is monetarily endorsed. As usual, sponsorships do not change my opinions nor my honesty, but I will always disclaim to make sure motives are clear 😊
218. The 5 systems that changed my productivity & my life forever
14:11||Ep. 218Today I thought we could go through the five systems that have had the biggest impact on both my productivity and my happiness. And I want to say both of those things deliberately, because I think we talk about productivity like it's separate from how we feel. In my experience, it really isn't. When the systems are right, you feel better. And the whole reason I like productivity is that it leaves more space for not working, and the fun bits!!The other episodes I mentioned: - The calendar bonus episode: https://open.spotify.com/episode/3YUDprqI5UKB2KHn379C8U - The goal setting episode: https://youtu.be/kHbdjlyMrVQ?si=HjDrv4Lwadd_JtUb +SIGN UP TO THE WORKING HARD NEWSLETTER: https://graceb.myflodesk.com/k0sfhlac34+FOLLOW THE PODCASTInstagram: https://www.instagram.com/workinghard...TikTok: / workinghardpodcast +DILEMMA SUBMISSIONIf you'd like to submit any dilemmas to the podcast to be answered in the bonus episodes, please send them to podcast@grace-beverley.com with the subject beginning DILEMMAS or DM us @workinghardpod on instagram!+MY LINKS: https://gracebeverley.komi.io/+RETROGRADE, SHREDDY, TALA and THE PRODUCTIVITY METHOD are my own businesses, therefore any mention of them - whilst not being a sponsorship - is monetarily endorsed. As usual, sponsorships do not change my opinions nor my honesty, but I will always disclaim to make sure motives are clear 😊
217. A Doctor’s guide to eating for your health (a full food reset with Dr Rupy)
01:16:25||Ep. 217If you’re feeling mystified by what to eat, this episode is for you. I wanted to sit down and pick Dr Rupy's brain properly on nutrition, because he's one of the only people I've come across who actually cuts through the diet culture and wellness noise with the science, without making you feel more anxious than when you started.I hope you love it! Disclaimer: Dr Rupy and I met working at Hide Foods, a company I co-own and he is scientific ambassador to! +WHERE TO FIND DR RUPYThe Doctor's Kitchen: https://www.thedoctorskitchen.com/ Instagram: https://www.instagram.com/doctors_kitchen/?hl=en Hide foods: https://podcasts.apple.com/gb/podcast/the-doctors-kitchen-podcast/id1316938642 +SIGN UP TO THE WORKING HARD NEWSLETTER: https://graceb.myflodesk.com/k0sfhlac34+FOLLOW THE PODCASTInstagram: https://www.instagram.com/workinghardpod/?hl=enTikTok: https://www.tiktok.com/@workinghardpodcast+DILEMMA SUBMISSIONIf you'd like to submit any dilemmas to the podcast to be answered in the bonus episodes, please send them to podcast@grace-beverley.com with the subject beginning DILEMMAS or DM us @workinghardpod on instagram!+MY LINKS: https://gracebeverley.komi.io/+RETROGRADE, SHREDDY, TALA and THE PRODUCTIVITY METHOD are my own businesses, i also co-own HIDE FOODS and WATER2. Therefore any mention of them - whilst not being a sponsorship - is monetarily endorsed. As usual, sponsorships do not change my opinions nor my honesty, but I will always disclaim to make sure motives are clear 😊
216. The one thing I do every year on 8th August that's changed my life
16:14||Ep. 216Right so this week is August 8th, and I'd love for you to try this exercise because it's truly changed my lifeHere's the link to the John Amaechi episode I clipped during this ep: https://www.youtube.com/watch?v=Yp5omd2s6Yo+SIGN UP TO THE WORKING HARD NEWSLETTER: https://graceb.myflodesk.com/k0sfhlac34+FOLLOW THE PODCASTInstagram: https://www.instagram.com/workinghardpod/?hl=en-gbTikTok: https://www.tiktok.com/@workinghardpodcast?lang=en+DILEMMA SUBMISSIONIf you'd like to submit any dilemmas to the podcast to be answered in the bonus episodes, please send them to podcast@grace-beverley.com with the subject beginning DILEMMAS or DM us @workinghardpod on instagram!+MY LINKS: https://gracebeverley.komi.io/+RETROGRADE, SHREDDY, TALA and THE PRODUCTIVITY METHOD are my own businesses, therefore any mention of them - whilst not being a sponsorship - is monetarily endorsed. As usual, sponsorships do not change my opinions nor my honesty, but I will always disclaim to make sure motives are clear 😊
215. How to engineer your own luck (and the exercise I do every single year to do it)
17:04||Ep. 215Today we're unpacking the idea of getting out of your own way and noticing when we're the ones doing the waiting, and figuring out how to stand somewhere that luck can actually find us.+SIGN UP TO THE WORKING HARD NEWSLETTER: https://graceb.myflodesk.com/k0sfhlac34+FOLLOW THE PODCASTInstagram: https://www.instagram.com/workinghardpod/?hl=enTikTok: https://www.tiktok.com/@workinghardpodcast+DILEMMA SUBMISSIONIf you'd like to submit any dilemmas to the podcast to be answered in the bonus episodes, please send them to podcast@grace-beverley.com with the subject beginning DILEMMAS or DM us @workinghardpod on instagram!+MY LINKS: https://gracebeverley.komi.io/+RETROGRADE, SHREDDY, TALA and THE PRODUCTIVITY METHOD are my own businesses, therefore any mention of them - whilst not being a sponsorship - is monetarily endorsed. As usual, sponsorships do not change my opinions nor my honesty, but I will always disclaim to make sure motives are clear 😊
215. How to "marry well" in 2026 (and stop dating the wrong people)
19:40||Ep. 215I want to be clear about something before you listen to this episode. When I say "marry well," I don't mean marry rich or marry impressive or marry a man who looks good on paper. I mean build a relationship that genuinely makes your life better. One built on real compatibility, mutual respect, and matched effort. That goes in the direction of how you want your life to go. And that was the brief for this episode. +SIGN UP TO THE WORKING HARD NEWSLETTER: https://graceb.myflodesk.com/k0sfhlac34+FOLLOW THE PODCASTInstagram: https://www.instagram.com/workinghard...TikTok: / workinghardpodcast +DILEMMA SUBMISSIONIf you'd like to submit any dilemmas to the podcast to be answered in the bonus episodes, please send them to podcast@grace-beverley.com with the subject beginning DILEMMAS or DM us @workinghardpod on instagram!+MY LINKS: https://gracebeverley.komi.io/+RETROGRADE, SHREDDY, TALA and THE PRODUCTIVITY METHOD are my own businesses, therefore any mention of them - whilst not being a sponsorship - is monetarily endorsed. As usual, sponsorships do not change my opinions nor my honesty, but I will always disclaim to make sure motives are clear 😊
213. How to actually build better habits (and stop getting in your own way) with Nir Eyal
01:06:13||Ep. 213A while back I did a video on habit theory and it kind of took on a life of its own, loads of you messaged me about it and it's still one of the most popular videos I’ve ever done. So when I heard that the expert I spoke to in that video was finally coming to the UK, I knew I needed to make a recording happen. Nir Eyal is an author and lecturer who has spent years studying what makes humans tick, how habits actually form in the brain, why we're all so distracted and what people who achieve extraordinary things actually do differently with their days. Essentially, he’s an expert in a lot of the things we love to talk about on this side of the internet. I hope you love the episode! +WHERE TO FIND NIR EYALWebsite: https://www.nirandfar.com/ His book, Beyond Belief: https://www.nirandfar.com/beyond-belief/ His Instagram: https://www.instagram.com/nireyal/ +SIGN UP TO THE WORKING HARD NEWSLETTER: https://graceb.myflodesk.com/k0sfhlac34+FOLLOW THE PODCASTInstagram: https://www.instagram.com/workinghardpod/?hl=enTikTok: https://www.tiktok.com/@workinghardpodcast+DILEMMA SUBMISSIONIf you'd like to submit any dilemmas to the podcast to be answered in the bonus episodes, please send them to podcast@grace-beverley.com with the subject beginning DILEMMAS or DM us @workinghardpod on instagram!+MY LINKS: https://gracebeverley.komi.io/+RETROGRADE, SHREDDY, TALA and THE PRODUCTIVITY METHOD are my own businesses, therefore any mention of them - whilst not being a sponsorship - is monetarily endorsed. As usual, sponsorships do not change my opinions nor my honesty, but I will always disclaim to make sure motives are clear 😊