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Working Hard with Grace Beverley
Ep. 137 Adam Mosseri: What The Head of Instagram Really Thinks About Growth Hacks, Algorithms and Creation
Ep. 137
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This week I sat down with the Head of Instagram & Threads, Adam Mosseri (no biggie).
It was a pretty personal one for me, as I've been on this app since right at the beginning, every update, every logo, every new feature, and I even remember the moment 15 second videos came along, it felt like a whole new world.
So many of us use Instagram every single day, whether that's to build a business, create incredible content or just send memes to your mate. So I knew I had to get answers from Adam on the app's evolution, what 'the algorithm' actually means, the key metrics to tracks, and who he thinks is killing it at the moment.
We also had a great chat about productivity when you're in the top job, and why (in his words) 'not being great at anything' was the key to his success. I hope you enjoy listening!
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CHAPTERS
0:00: Introduction
1:22: Working Hard or Hardly Working
2:30 A typical day for Adam
4:00: Adam's non negotiables
6:00: Emails & workflows
7:00: Decisions & delegation
8:15: Getting into tech
9:34: Starting as a founder
11:35: Aspirations for leadership
12:12: The skills that have helped him rise
14:00: How to climb the ladder
17:34: Working with Mark
20:10: How to hone your leadership skills
23:17: How to grow on Instagram
26:24: Keeping everyone in mind with evolution
27:47: Why DMs & stories are most important
28:50: Why he builds in public
32:33: How many times you should be posting
36:00: The new edits app
37:15: The creators that are killing it
38:50: What entrepreneurs are getting wrong
40:40: The most important metric to track
41:30: Productivity non negotiables
45:15: The best piece of advice he's ever received
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MY LINKS: https://gracebeverley.komi.io/
FOLLOW ADAM: https://www.instagram.com/mosseri/?hl=en
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RETROGRADE, SHREDDY, TALA and THE PRODUCTIVITY METHOD are my own businesses, therefore any mention of them - whilst not being a sponsorship - is obviously monetarily endorsed. As usual, sponsorships do not change my opinions nor my honesty, but I will always disclaim to make sure motives are clear 😊
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