The Profitable Table Fed by Woolco Foods

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Veselka's Jason Birchard Provides New Yorkers with a Taste of Ukraine

Season 1, Ep. 3

In this episode, Woolco Foods CEO, Steven Toboroff, interviews Jason Birchard of NYC's east village landmark Ukrainian coffee shop, Veselka. Steven and Jason discuss what it takes to keep customers crowding into and staying loyal to a restaurant for over sixty five years. What is the secret to their pierogis, borscht, goulash and many other unpretentious favorites that keeps customer coming back for more? Tune in and find out for yourself.

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