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Wize Digital; Navigating Success, for Entrepreneurs

Mapping Success: Navigating Marketing Challenges for Entrepreneurs

Season 1, Ep. 1
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In this thought provoking episode of "Mapping Success " David Casseus, a business analyst and specialist in process mapping guides entrepreneurs through the maze of marketing challenges. The episode addresses the issues that small business owners. Startup founders often face, such as limited budgets defining target audiences and establishing brand awareness in competitive markets.


David highlights the impact of process mapping, an underestimated tool that is crucial for businesses of all sizes. He demonstrates how process mapping can bring clarity to marketing requirements align efforts with business goals and optimize resources to turn marketing challenges into growth opportunities.


Listeners get to hear real life examples and success stories that showcase how strategic process mapping has resulted in improvements in marketing outcomes. The episode also explores complexities in marketing, effective lead generation strategies and the significance of adapting to changing trends.


"Mapping Success" is not a podcast; it takes you on a journey, into the core of entrepreneurship and marketing.

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  • 2. Mapping Success: Navigating Sales Challenges for Entrepreneurs

    59:32||Season 1, Ep. 2
    Welcome back to Wize Digital, the go-to podcast for entrepreneurs navigating the ever-changing digital landscape. I'm your host, Josué Thimothée, joined by the insightful David Casseus. Today, in our episode titled "Mapping Success: Navigating Sales Challenges for Entrepreneurs," we're diving deep into the world of sales, CRM, and the pioneering integration of AI into these domains.In the fast-paced market where customers weigh the value of offerings like never before, we're looking at how budget constraints influence purchasing decisions and what Tesla's popularity can teach us about perceived value. We'll explore the convenience factor of modern purchasing, including the simplicity brought by options like buying cars with credit cards.Entrepreneurs, are you leveraging CRM systems to the fullest? We'll discuss how CRMs are revolutionizing follow-ups, overcoming objections, and personalizing the sales experience to ensure your product stands out. And it goes without saying that quality trumps quantity when it comes to your customer base—let’s talk about targeting well-qualified prospects to boost your conversion rates.But that's not all. David and I will delve into the futuristic realm of AI in the CRM space, specifically looking ahead to 2024. Imagine AI managing your gym schedules or enhancing your content marketing strategies—well, that future is now. We'll introduce you to AI-integrated systems like Chat GPT, Microsoft Copilot, and Bard, and share personal anecdotes on how this tech is being wielded in industries such as beauty for targeted advertising.Strategies, planning, mapping—these aren't just buzzwords; they're your tools for survival in a competitive market. We’re talking about CRM and time tracking, collecting customer feedback, and using data-driven insights to refine your sales process and outpace your rivals.David will share his knowledge on attracting business through various channels and preparing for high customer volume. We'll also give a sneak peek into YSBA's new course on strategic use of Chat GPT and hint at future content and courses that will take your digital prowess to the next level.Stick around as we simplify the sales process, praise the power of CRM and tools like Trello, and set the stage for our next episode focused on operations and delivery processes.Whether you're struggling with the sales cycle, looking to streamline customer interactions, or curious about the latest in CRM tech, this episode is for you. So, let's map out your success together—right here on Wize Digital.