Wisdom From The Top with Guy Raz

General David Petraeus is one of those leaders who rose through the ranks to become one of the most well-known military figures of our time. Growing up in the shadow of West Point, General Petraeus defied the odds in a career where becoming a four-star general is nearly as unlikely as being struck by lightning.Petraeus’s rise to prominence began in 2003, but it was in 2007, as the commander of Multi-National Forces in Iraq, where he made his mark by leading the controversial but pivotal “surge.” He later commanded coalition forces in Afghanistan during one of the deadliest periods for U.S. troops, before transitioning to a new chapter as the Director of the CIA under President Obama.In this encore episode, General Petraeus shares his insights on leadership, revealing that the key to success lies in “getting the big ideas right,” refining them, and ensuring they’re communicated effectively across an entire organization.

Terry Lundgren, former CEO of Neiman Marcus and Macy’s, has been instrumental in shaping the American retail landscape. His believes leadership lies dormant in many until an event challenges you to grow. He also believes playing it safe is the biggest risk of all. Despite an entire career in retail, including taking on the role of president of a local department store when he was 35--succeeding a 67-year-old, the road he took to bringing two notoriously competitive retail giants together wasn’t easy. How he merged famous department rivals, double-downed on retail, and turned Macy’s into the first nationwide department store in the United States.

Jim Collins is one of the most influential business thinkers and writers of our time. Yet, Collins considers himself more of a researcher than an author.He has made a career of extracting the data embedded in the narrative arcs of companies and drawing lessons from them. With bestsellers like Good to Great, Built to Last, and BE 2.0, each of his books represents years of meticulous analysis, all before he even begins to write. What sets Collins apart aren't just his groundbreaking ideas but the unconventional choices that shaped his career. In this interview from 2021, Collins unpacks insights from his research, among them: the fact that ideas don't matter as much as people think they do. In fact, he found a negative correlation between starting a business with a great idea and creating a successful and enduring company. The key lies in "clock building" rather than "time telling," that is—creating a system and structure that transcend any one innovation or product. (He uses examples like Sony, which began with a failed rice cooker). Another side to this concept can be summed up with "preserve the core, stimulate progress." When leaders maintain what is core to the company, they can continually evolve their strategies and other aspects and build companies that last.

Can ancient philosophy be the key to modern success? Ryan Holiday, a leading thinker of his generation, believes so. From NFL quarterbacks to corporate CEOs, many credit Holiday's work with introducing them to the transformative power of Stoic philosophy. In this episode, Ryan talks to Guy about the teachings of the Stoics through the lens of Holiday's influential books, including The Obstacle Is The Way, Ego Is The Enemy, Stillness Is The Key, and, most recently Right Thing, Right Now. These aren't just bestsellers—they're respected works that have left a lasting impact on leaders and entrepreneurs around the world. But Ryan Holiday's journey wasn't always about philosophy. Before becoming a celebrated author and podcaster (The Daily Stoic) he started his career in marketing, a field that would shape his first book and inform parts of many others. This conversation was recorded in 2021.

In a world where scale is, for many, their north star, Graeter's Ice Cream stands out by doing things the old-fashioned way. Richard Graeter, the fourth-generation leader of this iconic family business, talks to Guy about the century-old process that makes their ice cream so special—and why they refuse to give it up. Unlike the huge companies that share their Cincinnati roots (i.e. Kroger and Proctor & Gamble), Graeter’s has chosen to stay small, valuing quality and sustainability over rapid expansion. In this conversation from 2020, Richard shares his journey from aspiring veterinarian to helming a company that prioritizes legacy and craftsmanship, strength and sustainability. Sometimes less really is more.

What does it take to create a winning culture in the workplace? For Ajay Banga, who transformed Mastercard, success is built on more than intelligence and emotional awareness. For him, it's the "Decency Quotient" that is an essential factor in fostering an environment where people feel supported, respected, and empowered to succeed. And, as he tells Guy in this 2019 conversation, it's not only about being kind. How Ajay Banga ran one of the worlds largest companies with an unusual leadership philosophy. And how he turned Mastercard from a credit card company into a company that's known for technology and innovation and data and analytics and A.I. 

In today's fast-paced corporate world, the pressure to specialize is immense. But what if focusing on one expertise isn't the key to success? Cliff Hudson, author of Master of None, challenges this very notion, arguing that versatility, not specialization, is the real path to leadership. Hudson's own life story is a testament to this belief. Growing up amidst the instability caused by his father's failed roofing business, Cliff was determined to find a secure career. He began his professional journey as a lawyer, but by 1995, he had risen to become the CEO of Sonic Drive-In, one of America's most iconic fast-food chains. In this conversation that took place between Guy and Cliff in 2020: How a young lawyer transitioned from the courtroom to the boardroom, redefining what it means to be a leader in today's world. Learn what embracing a broader skill set can lead to.

For George Scangos, the art of decisive leadership is part of his biology, you could say. Scangos is a former lab researcher who rose to the top of the biotech world. Transitioning from a biology researcher at Yale to a pharmaceutical executive, his journey is a testament to the power of interpersonal skills and strategic thinking. As the CEO of Biogen, he transformed the company's performance, leading it to become one of the top performers in the S&P 500 within his first year. In this 2019 conversation, Scangos unveils his approach to tough decision-making and the culture-shaping strategies that drive success. Chief among those strategies: creating space for people to feel comfortable to fail.

Margaret Heffernan, an entrepreneur, CEO, executive leadership coach, and author of six books, delves into her often counter-intuitive insights on consensus-building, and decision-making. She and Guy discuss her book, Uncharted: How to Map the Future, where she explains why attempts to predict the future, even with today's AI and Big Data technologies, are often doomed to fail. Instead, Margaret offers alternative strategies for organizations facing an uncertain future—strategies rooted in human creativity and resilience. Plus, the importance of recognizing your inner super chicken. Known for challenging conventional business wisdom, Margaret’s perspective is a refreshing take on how to navigate the complexities of the modern world.