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Personalisation and AI

Season 1, Ep. 11

We recorded two episodes at once, here's the first one, about personalisation and AI

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  • 12. Got prompts?

    13:27||Ep. 12
    The second half of a recording we did - this bit is us talking about the first brief for the Account Planning School of thr
  • 10. The one with Stu about music in ads

    48:37||Season 1, Ep. 10
    We're joined by Stu Outhwaite-Noel to share some of our favourite uses of music in ads. The article you might want to read about the Nike Revolution ad is this one: https://magnetmagazine.com/2021/11/11/we-can-work-it-out-the-inside-story-of-how-nikes-ad-featuring-the-beatles-revolution-started-a-legal-and-advertising-war-that-eventually-gave-peace-a-chance/
  • 9. Rubbed smooth of any actual bite

    38:55||Season 1, Ep. 9
    We discuss a question we were asked: what are the differences between US and European work cultures. We range far and wide despite attempting not to.
  • 8. The Awards Show

    39:36||Season 1, Ep. 8
    Guestless so we ramble about awards with discursions into David Foster Wallace and PAYE
  • 7. The One With Michael

    28:36||Season 1, Ep. 7
    Michael Lee, CSO of VCCP says beautiful and practical things about AI and junior planners. Flora and Russell try and stay quiet and listen.
  • 6. The One With Kate

    50:24||Season 1, Ep. 6
    Special guest Kate Waters! In which Kate explains statistical significance but then we drag her down to chatting about ads
  • 5. I Briefly Worked With Clippy

    34:44||Season 1, Ep. 5
  • 4. Vanishingly small

    27:10||Season 1, Ep. 4
    Lindsey asked us a question about why it's hard for organisations to stay good. We're not sure we have good answers.