What Now

  • 10. SAFELY: Head of Brand, Shannon De Laat discusses Kris Jenner and Emma Grede, Identifying Market Opportunities, and Sustaining Authenticity for Long-Term Success

    49:40
    For nearly two decades, Shannon has designed and directed marketing communications programs for some of the world’s biggest lifestyle and beauty brands in London, New York, and Los Angeles, including Diptyque Paris, Dermalogica, Lululemon, Neutrogena, Aveeno and more. Tapping into her robust media relationships, Shannon’s work has been featured by Forbes, CNN, Vanity Fair, and Good Morning America. She is also a Director for The PR Net, and the founder or The Virtue Project, serves on the Board of Alliance of Moms and is a Mentor for Imagine LA.Now as the Head of Brand at Safely, this episode discovers how Shannon navigates the collaboration process, identifies lucrative market opportunities, and emphasises the importance of maintaining authenticity for long-term success. Gain valuable knowledge and strategies to leverage influential partnerships and drive sustainable growth in your own endeavors.Submit your questions here and you could be joining me on an episode to ask our special guest.Host: Michelle Reeves @michellejreevesWebsite: https://michellejreeves.com/Instagram: @what.now.showProducer: Jason Strozkiy - www.strozkiymedia.com
  • 9. LA RAMS: Chief Commercial Officer, Jen Prince is innovating the LA Rams partnerships and expansion through accessing new technology and untapped territories

    42:08
    LA Rams: Chief Commercial Officer, Jen Prince is innovating NFL Team partnerships and expansion through accessing new technology and untapped territories.Jen joined the Los Angeles Rams in 2021 as the first ever Chief Commercial Officer responsible for all brand and media partnerships and sponsorships. Before that she spent almost a decade at Twitter as the Global VP and Head of Content Partnerships AND she was the Managing Director of Global Media & Entertainment Partnerships. In addition to that, she spent over 25 years in digital advertising, content and partnerships at iconic global companies from Google to Dow Jones.Submit your questions here and you could be joining me on an episode to ask our special guest.Host: Michelle Reeves @michellejreevesWebsite: https://michellejreeves.com/Instagram: @what.now.showProducer: Jason Strozkiy - www.strozkiymedia.com
  • 8. COTY: Head of Innovation, Shanna Weinblatt takes us inside her mission to identify and roll-out innovative, digital-first solutions to enhance the consumer experience, including AR, AI, VR, ultra-personalization, machine learning, and Web3 experiences.

    35:15
    COTY: Head of Innovation, Shanna Weinblatt takes us inside the world of beauty supporting make up brands like Kylie Cosmetics, CoverGirl, Rimmel, and fragrances for Mac Jacobs, Gucci, Tiffany & CO and more. Her mission to identify and roll-out innovative, digital-first solutions to enhance the consumer experience across all COTY brands worldwide including AR, AI, VR, ultra-personalization, machine learning, and Web3 experiences.Submit your questions here and you could be joining me on an episode to ask our special guest.Host: Michelle Reeves @michellejreevesWebsite: https://michellejreeves.com/Instagram: @what.now.showProducer: Jason Strozkiy - www.strozkiymedia.com
  • 7. MOONPAY: Head of Brand, Kayla Santos shares how a DM led to a career change in Web3 with one of the industry's fastest growing brands.

    37:09
    MoonPay: Head of Brand, Kayla Santos shares how a DM led to a career change in Web3 with one of the industry's fastest growing brands. The wild ride MoonPay has had in its short 4yr history, raising over $500M from investors including some unexpected celebrities and working with cutting edge brands and artists to reshape the future of community, culture and commerce through blockchain and NFTs.Submit your questions here and you could be joining me on an episode to ask our special guest.Host: Michelle Reeves @michellejreevesWebsite: https://michellejreeves.com/Instagram: @what.now.showProducer: Jason Strozkiy - www.strozkiymedia.com
  • 6. ALO YOGA: Chief Marketing Officer, Angélic Vendette on how Web3 is reshaping fashion and building stronger relationships with consumers

    44:24
    Recently named Forbes Most Entrepreneurial CMO, and CMO to Watch by Business Insider, Angélic Vendette has been creating award winning campaigns on the brand, retailer, and agency sides for the past 15 years. Prior to joining Alo Yoga as CMO, Angélic has held marketing strategy and leadership roles at LVMH, Sephora, Holt Renfrew, and Stitch Fix. Curious and entrepreneurial at heart, Angelic is currently focused on shaping conversations around the future of Retail. Innovation, web3, emerging platforms, and community drive her.Instagrams: @angelicvendette , @aloSubmit your questions here and you could be joining me on an episode to ask our special guest.Host: Michelle Reeves @michellejreevesWebsite: https://michellejreeves.com/Instagram: @what.now.showProducer: Jason Strozkiy - www.strozkiymedia.com
  • 5. MANNY MARROQUIN: How this 17x Grammy Winner is shaping the future of music and the role AI can play

    35:31
    Meet Manny Marroquin. Chances are if you have listened to music, you have heard Manny's work. His ear for sound has helped earn him over forty #1 albums and one hundred Top 10 albums on The Billboard 200. He received his first Grammy award in 2005 and has collected many more since then, including Best Engineered Album for John Mayer’s “Battle Studies” in 2011, Record of the year for Lizo’s “About Damn Time,” and much more coming to a running total of 17. He’s firmly secured his role as one of the most in demand mixing engineers in the industry today. Instagram: @mannymarroquinSubmit your questions here and you could be joining me on an episode to ask our special guest.Host: Michelle Reeves @michellejreevesWebsite: https://michellejreeves.com/ Instagram: @what.now.showProducer: Jason Strozkiy - www.strozkiymedia.com
  • 4. CHRISTIE'S: Snr Advisor, Lexy Schmertz shares how a 256-year old company best known for selling antiques and fine art is investing in digital asset startups?

    33:17
    As a Senior Advisor at Christie's Ventures, Lexy focuses on Web3 investment opportunities that will change the future of the art market ecosystem. She has been at Christie's for almost a decade, developing strategic partnerships with creators and brands. Lexy has been integral in producing Christie’s Art+Tech Summits and reinforcing Christie’s role leading the dialogue around art and technology.Submit your questions here and you could be joining me on an episode to ask our special guest.Host: Michelle Reeves @michellejreevesWebsite: https://michellejreeves.com/ Instagram: @what.now.showProducer: Jason Strozkiy - www.strozkiymedia.com
  • 3. NFT's 101: The 15 minute episode to share with a friend who's curious to know more but doesn't know where to start

    14:14
    This is a crash course on NFT's. Something you can send to that friend that 'doesn't quite get it' but is excited to know more. 15 minutes of real world examples of how the world is already using NFT's and how they can be utilised by brands to connect and reward their customers. Submit your questions here and you could be joining me on an episode to ask our special guest.Host: Michelle Reeves @michellejreevesWebsite: https://michellejreeves.com/ Instagram: @what.now.showProducer: Jason Strozkiy - www.strozkiymedia.com
  • 2. AR/T HOUSE: Founder Justin Fredericks on how AR could change the way we live. From billboards to coffee machines, AR and AI are bringing your favourite brands and products to life

    32:09
    Justin Fredericks is the Co-Founder and CEO of AR/T HOUSE, an augmented reality publishing platform that frictionlessly powers AR experiences, all without an app. Clients include some of the world's leading brands, such as Paramount Pictures, Compass Real Estate and WME. In this episode we explore how AR is going to benefit our daily lives. Giving us access to unparalleled information, insight and stories as well as connecting us directly to the brands we love. Submit your questions here and you could be joining me on an episode to ask our special guest.Host: Michelle Reeves @michellejreevesWebsite: https://michellejreeves.com/ Instagram: @what.now.showProducer: Jason Strozkiy - www.strozkiymedia.com
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