What Happens Offscreen

From planning bespoke strategies to navigating unexpected challenges, DJ Watta, the Director of Digital and Influencer Strategy at Golin, offers insights into the day-to-day dynamics of influencer marketing. In this episode, he discusses the complexities of quantifying value and ROI in the influencer space, highlighting the need for a balanced approach that prioritizes fair compensation for creators while meeting client objectives.If you want to connect with DJ Watta, you can find him here: https://www.linkedin.com/in/davidleewatta/--What Happens Offscreen is a podcast about what happens behind the scenes of the Creator Economy, hosted by Meredith Jacobson. For more resources, visit the following links:Submit a question for What Happens Offscreen: https://www.offscreenresources.com/inquireLearn more about Offscreen Resources: https://www.offscreenresources.comHire Creator Economy Professionals: https://www.offscreenresources.com/hiretalentBuild a Profile with Offscreen Resources: https://www.offscreenresources.com/hiremeMake friends with Creator Economy Professionals: https://www.weareworkfriends.comReach out via email:Submit a question: question@whathappensoffscreen.comRecommend a guest: guest@whathappensoffscreen.comPress: press@whathappensoffscreen.comSponsorships: partnerships@whathappensoffscreen.comSocial Media Links:Follow Meredith on Linkedin: https://www.linkedin.com/in/meredith-jacobson/Follow Meredith on Instagram: https://www.instagram.com/meredithjatwork/

Join us as we delve into the dynamic world of talent management with a seasoned professional who shares his inspiring journey.From selling life insurance in his 20s to becoming the first employee at Underscore Talent, AJ Nubla reveals the twists and turns that led him into talent management. In this episode, AJ shares the challenges faced, lessons learned, and valuable insights on resilience, strategy, and the importance of genuine relationships in the creator economy.--What Happens Offscreen is a podcast about what happens behind the scenes of the Creator Economy, hosted by Meredith Jacobson. For more resources, visit the following links:Submit a question for What Happens Offscreen: https://www.offscreenresources.com/inquireLearn more about Offscreen Resources: https://www.offscreenresources.comHire Creator Economy Professionals: https://www.offscreenresources.com/hiretalentBuild a Profile with Offscreen Resources: https://www.offscreenresources.com/hiremeMake friends with Creator Economy Professionals: https://www.weareworkfriends.comReach out via email:Submit a question: question@whathappensoffscreen.comRecommend a guest: guest@whathappensoffscreen.comPress: press@whathappensoffscreen.comSponsorships: partnerships@whathappensoffscreen.comSocial Media Links:Follow Meredith on Linkedin: https://www.linkedin.com/in/meredith-jacobson/Follow Meredith on Instagram: https://www.instagram.com/meredithjatwork/

From creating content with limited resources as a comedian to navigating C-level roles at pioneering companies in the creator space, Phil Ranta’s journey has been a constant evolution, adapting to new platforms and shifting industry landscapes while maintaining that core drive and adaptability.In this episode, Phil offers insights about operating creator businesses, navigating a range of roles in the industry, and the importance of work-life balance. --What Happens Offscreen is a podcast about what happens behind the scenes of the Creator Economy, hosted by Meredith Jacobson. For more resources, visit the following links:Submit a question for What Happens Offscreen: https://www.offscreenresources.com/inquireLearn more about Offscreen Resources: https://www.offscreenresources.comHire Creator Economy Professionals: https://www.offscreenresources.com/hiretalentBuild a Profile with Offscreen Resources: https://www.offscreenresources.com/hiremeMake friends with Creator Economy Professionals: https://www.weareworkfriends.comReach out via email:Submit a question: question@whathappensoffscreen.comRecommend a guest: guest@whathappensoffscreen.comPress: press@whathappensoffscreen.comSponsorships: partnerships@whathappensoffscreen.comSocial Media Links:Follow Meredith on Linkedin: https://www.linkedin.com/in/meredith-jacobson/Follow Meredith on Instagram: https://www.instagram.com/meredithjatwork/

From the age of bloggers to the rise of influencers and creators, this episode’s guest, Saeyoung Cho, discusses the evolution of the creator economy. With over a decade of experience in the industry, Saeyoung has led teams, tackled challenges, and amplified the potential of influencer marketing. Yet, amidst success stories, she candidly shares instances where campaigns hit roadblocks, unveiling the delicate balance of contractual constraints and fostering loyalty within the creator community.--What Happens Offscreen is a podcast about what happens behind the scenes of the Creator Economy, hosted by Meredith Jacobson. For more resources, visit the following links:Submit a question for What Happens Offscreen: https://www.offscreenresources.com/inquireLearn more about Offscreen Resources: https://www.offscreenresources.comHire Creator Economy Professionals: https://www.offscreenresources.com/hiretalentBuild a Profile with Offscreen Resources: https://www.offscreenresources.com/hiremeMake friends with Creator Economy Professionals: https://www.weareworkfriends.comReach out via email:Submit a question: question@whathappensoffscreen.comRecommend a guest: guest@whathappensoffscreen.comPress: press@whathappensoffscreen.comSponsorships: partnerships@whathappensoffscreen.comSocial Media Links:Follow Meredith on Linkedin: https://www.linkedin.com/in/meredith-jacobson/Follow Meredith on Instagram: https://www.instagram.com/meredithjatwork/

As a Creator Integration Strategist & Campaign/Casting Lead, this episode’s guest, Lena Katz, discusses her experiences in finding obscure yet talented creators and emphasizes the importance of aligning creators with brand values. In this episode, she provides insights into her approach to talent recruitment, shares common pitfalls in negotiating contracts, and offers advice for navigating the complexities of the corporate side of the creator economy.Want to connect with Lena? Find her here: https://www.linkedin.com/in/lenakatz/ --What Happens Offscreen is a podcast about what happens behind the scenes of the Creator Economy, hosted by Meredith Jacobson. For more resources, visit the following links:Submit a question for What Happens Offscreen: https://www.offscreenresources.com/inquireLearn more about Offscreen Resources: https://www.offscreenresources.comHire Creator Economy Professionals: https://www.offscreenresources.com/hiretalentBuild a Profile with Offscreen Resources: https://www.offscreenresources.com/hiremeMake friends with Creator Economy Professionals: https://www.weareworkfriends.comReach out via email:Submit a question: question@whathappensoffscreen.comRecommend a guest: guest@whathappensoffscreen.comPress: press@whathappensoffscreen.comSponsorships: partnerships@whathappensoffscreen.comSocial Media Links:Follow Meredith on Linkedin: https://www.linkedin.com/in/meredith-jacobson/Follow Meredith on Instagram: https://www.instagram.com/meredithjatwork/

From leveraging paid media for influencer content to spearheading initiatives in affiliate marketing and collaborating with student-athletes to launching his own industry newsletter, this episode’s guest, Lindsey Gamble, embodies adaptability and problem-solving.As both an industry executive and a content creator, he emphasizes the value of staying informed, taking on projects that bridge skill gaps, and showcasing one's value within an organization.For more Lindsey: https://www.lindseygamble.com--What Happens Offscreen is a podcast about what happens behind the scenes of the Creator Economy, hosted by Meredith Jacobson. For more resources, visit the following links:Submit a question for What Happens Offscreen: https://www.offscreenresources.com/inquireLearn more about Offscreen Resources: https://www.offscreenresources.comHire Creator Economy Professionals: https://www.offscreenresources.com/hiretalentBuild a Profile with Offscreen Resources: https://www.offscreenresources.com/hiremeMake friends with Creator Economy Professionals: https://www.weareworkfriends.comReach out via email:Submit a question: question@whathappensoffscreen.comRecommend a guest: guest@whathappensoffscreen.comPress: press@whathappensoffscreen.comSponsorships: partnerships@whathappensoffscreen.comSocial Media Links:Follow Meredith on Linkedin: https://www.linkedin.com/in/meredith-jacobson/Follow Meredith on Instagram: https://www.instagram.com/meredithjatwork/

From her early days at MTV during the heyday of the Jersey Shore to spearheading talent partnerships at Carter Media Group, Lauren shares her journey and insights into the evolving landscape of influencer marketing.In this episode, we delve into the importance of authenticity, honesty, and human connection in fostering successful partnerships between brands and creators. With anecdotes and reflections on working with high-profile creators, Lauren offers candid insights into the challenges and rewards of the creator economy, reflecting on the importance of building long-term relationships, navigating brand partnerships, and the challenges of maintaining authenticity in a highly visible industry.If you want to connect with Lauren, you can find her here: https://www.linkedin.com/in/laureneliasm/--What Happens Offscreen is a podcast about what happens behind the scenes of the Creator Economy, hosted by Meredith Jacobson. For more resources, visit the following links:Submit a question for What Happens Offscreen: https://www.offscreenresources.com/inquireLearn more about Offscreen Resources: https://www.offscreenresources.comHire Creator Economy Professionals: https://www.offscreenresources.com/hiretalentBuild a Profile with Offscreen Resources: https://www.offscreenresources.com/hiremeMake friends with Creator Economy Professionals: https://www.weareworkfriends.comReach out via email:Submit a question: question@whathappensoffscreen.comRecommend a guest: guest@whathappensoffscreen.comPress: press@whathappensoffscreen.comSponsorships: partnerships@whathappensoffscreen.comSocial Media Links:Follow Meredith on Linkedin: https://www.linkedin.com/in/meredith-jacobson/Follow Meredith on Instagram: https://www.instagram.com/meredithjatwork/

From his unexpected foray into influencer marketing to his transition from agencies to working directly with brands, this episode’s guest, Greg Alleger, shares his wealth of experience navigating both sides of the industry.He underscores the value of long-term partnerships and the strategic approach to negotiating and fostering meaningful collaborations. Overall, this episode captures the essence of relationship-building, the nuances of influencer-brand dynamics, and the strategic elements involved in cultivating successful partnerships.If you want to connect with Greg, you can find him here: https://www.linkedin.com/in/gregoryalleger/If you want to shop Ridge, check out their products here: https://ridge.com/--What Happens Offscreen is a podcast about what happens behind the scenes of the Creator Economy, hosted by Meredith Jacobson. For more resources, visit the following links:Submit a question for What Happens Offscreen: https://www.offscreenresources.com/inquireLearn more about Offscreen Resources: https://www.offscreenresources.comHire Creator Economy Professionals: https://www.offscreenresources.com/hiretalentBuild a Profile with Offscreen Resources: https://www.offscreenresources.com/hiremeMake friends with Creator Economy Professionals: https://www.weareworkfriends.comReach out via email:Submit a question: question@whathappensoffscreen.comRecommend a guest: guest@whathappensoffscreen.comPress: press@whathappensoffscreen.comSponsorships: partnerships@whathappensoffscreen.comSocial Media Links:Follow Meredith on Linkedin: https://www.linkedin.com/in/meredith-jacobson/Follow Meredith on Instagram: https://www.instagram.com/meredithjatwork/

New episodes drop every other week, starting January 29, 2024.