Wharton Marketing Matters

Wharton's Barbara Kahn & Dr. Americus Reed speak with Peter Adams, Senior Reporter at Marketing Dive about the Musinex ad campaign on Tinder, Milkbone's faux movie trailer campaign, and Walmart's holiday marketing, and more.

Wharton's Barbara Kahn & Dr. Americus Reed speak with Steven Silverstein, CEO of Spencer Gifts & Spirit Halloween Stores about their retail strategy, changing the look of their stores every year, how the benefit the area and retail space they occupy for the 3 months that the store is open, the Spirit Halloween inventory and logistics model, how they support the local communities, and more..

Wharton's Barbara Kahn and Dr. Americus Reed speak with Sam Bradley, Senior Reporter at Digiday about athlete influencers, NIL, the latest around the Nike brand, NFL advertising, and more.

Wharton's Barbara Kahn and guest co-host Patti Williams speak with James Kuczynskiia, Creative Director of Brand & Marketing at Duolingo about their gamification model, the pillars of the brand, the behind the scenes of their 5-second Super Bowl ad, brand partnerships, and word-of-mouth advertising.

Wharton's Barbara Kahn and guest co-host Patti Williams speak with Meagan Loyst, the Founder & CEO of Gen Z VCs about young investors, what sets Gen Z apart from other generations, the Taylor Swift phenomenon, and more.

Wharton's Dr. Americus Reed speaks with James Wade, Senior Director of Marketing for Doritos, about the meaning behind the Doritos brand, developing innovative new flavors, the Crash The Super Bowl ad campaign, how changing packaging can impact the consumer, and more.

Wharton's Dr. Americus Reed speaks with Erika Wheless, Marketing Reporter at AdAge, about Lunchly vs Lunchables, brand collaboration, Life cereal, brand nostalgia, Doritos Super Bowl marketing, and more.

Wharton's Barbara Kahn and Dr. Americus Reed speak with John Taite, EVP of Brand Partnerships at Made Music Studio, about sonic branding, its effectiveness for brands, how it works alongside visual branding, and more.