Wharton Marketing Matters

Wharton's Barbara Kahn and Dr. Americus Reed speak with John Taite, EVP of Brand Partnerships at Made Music Studio, about sonic branding, its effectiveness for brands, how it works alongside visual branding, and more.

Wharton's Dr. Americus Reed speaks with Sara Saunders, Chief Marketing Officer at Sazerac, about the latest TikTok campaign for Fireball whiskey, responsible digital advertising, and more.

Wharton's Dr. Americus Reed speaks with Alyssa Meyers, Reporter for Marketing Brew about brand sponsorships at the US Open and the popularity of NFL team brands, and the latest success of the WNBA.

Wharton's Dr. Americus Reed speaks with Ryan Joe, the Adweek Editor-in-Chief, about the Oreo & Coca-Cola and other brand collaboration, and the Google Anti-trust lawsuit.

Wharton's Barbara Kahn & Dr. Americus Reed speak with Jeanelle Teves, Chief Commercial Officer at Bugaboo about their brand identity, the value of luxury strollers, how they utilize brand partnerships, marketing their brand globally, and more.

Wharton's Barbara Kahn & Dr. Americus Reed speak with Daphne Howland, Senior Reporter at Retail Dive about Macy's finances and Q2 earnings, the rebranding of Victoria's Secret, and GAP's new stock ticker.

Wharton's Barbara Kahn and Annie Wilson speak with Ibrahim Khan, Global Vice President Marketing at The Coca-Cola Company about the competition in the soft drink category, the latest Fanta ad campaign, bringing back the Fanta jingle, Fanta's positioning in the marketplace and more.

Wharton's Barbara Kahn and Annie Wilson speak with Jason Notte, a Staff Writer at Adweek about sports marketing, the NFL's attempt at international expansion, marketing trends at The Olympics, Nike's latest ad campaign, women's sports, and more.