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Wharton Marketing Matters
Alexander Lee, Gaming & Esports Reporter for Digiday
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Wharton's Dr. Americus Reed speaks with Alexander Lee, Reporter covering gaming and esports for Digiday. Gaming & Esports about targeting and advertising in esports, angel investment in virtual environments, brand and gaming creative partnerships, and more.
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Liz Dee, Co-President of Smarties Candy Company
21:51|Wharton's Barbara Kahn and Dr. Americus Reed speak with Liz Dee, Co-President of Smarties Candy Company about her family background in the candy industry, how Smarties sets itself apart from other brands, brand extension to other candies, Smarties Halloween campaign, and more.Sam Bradley, Senior Reporter, Digiday
31:16|Wharton's Barbara Kahn and Dr. Americus Reed speak with Sam Bradley, Senior Reporter at Digiday about athlete influencers, NIL, the latest around the Nike brand, NFL advertising, and more.James Kuczynskiia, Creative Director of Brand & Marketing, Duolingo
21:19|Wharton's Barbara Kahn and guest co-host Patti Williams speak with James Kuczynskiia, Creative Director of Brand & Marketing at Duolingo about their gamification model, the pillars of the brand, the behind the scenes of their 5-second Super Bowl ad, brand partnerships, and word-of-mouth advertising.Meagan Loyst, the Founder & CEO of Gen Z VCs
32:11|Wharton's Barbara Kahn and guest co-host Patti Williams speak with Meagan Loyst, the Founder & CEO of Gen Z VCs about young investors, what sets Gen Z apart from other generations, the Taylor Swift phenomenon, and more.James Wade, Senior Director of Marketing for Doritos
26:23|Wharton's Dr. Americus Reed speaks with James Wade, Senior Director of Marketing for Doritos, about the meaning behind the Doritos brand, developing innovative new flavors, the Crash The Super Bowl ad campaign, how changing packaging can impact the consumer, and more.Erika Wheless, Marketing Reporter, AdAge
27:28|Wharton's Dr. Americus Reed speaks with Erika Wheless, Marketing Reporter at AdAge, about Lunchly vs Lunchables, brand collaboration, Life cereal, brand nostalgia, Doritos Super Bowl marketing, and more.John Taite, EVP of Brand Partnerships, Made Music Studio
26:40|Wharton's Barbara Kahn and Dr. Americus Reed speak with John Taite, EVP of Brand Partnerships at Made Music Studio, about sonic branding, its effectiveness for brands, how it works alongside visual branding, and more.Sara Saunders, Chief Marketing Officer at Sazerac
12:15|Wharton's Dr. Americus Reed speaks with Sara Saunders, Chief Marketing Officer at Sazerac, about the latest TikTok campaign for Fireball whiskey, responsible digital advertising, and more.Alyssa Meyers, Reporter for Marketing Brew
19:59|Wharton's Dr. Americus Reed speaks with Alyssa Meyers, Reporter for Marketing Brew about brand sponsorships at the US Open and the popularity of NFL team brands, and the latest success of the WNBA.