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Wharton Marketing Matters
Sabrina Sanchez, Senior Reporter, Creativity at Ad Age
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Wharton's Barbara Kahn and Annie Wilson speak with Sabrina Sanchez, Senior Reporter, Creativity at Ad Age about how companies are recognizing Pride Month, the Coinbase campaign for their alternative to transfer fees, Athletic Brewing Company, dating apps, and more.
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James Wade, Senior Director of Marketing for Doritos
26:23|Wharton's Dr. Americus Reed speaks with James Wade, Senior Director of Marketing for Doritos, about the meaning behind the Doritos brand, developing innovative new flavors, the Crash The Super Bowl ad campaign, how changing packaging can impact the consumer, and more.Erika Wheless, Marketing Reporter, AdAge
27:28|Wharton's Dr. Americus Reed speaks with Erika Wheless, Marketing Reporter at AdAge, about Lunchly vs Lunchables, brand collaboration, Life cereal, brand nostalgia, Doritos Super Bowl marketing, and more.John Taite, EVP of Brand Partnerships, Made Music Studio
26:40|Wharton's Barbara Kahn and Dr. Americus Reed speak with John Taite, EVP of Brand Partnerships at Made Music Studio, about sonic branding, its effectiveness for brands, how it works alongside visual branding, and more.Sara Saunders, Chief Marketing Officer at Sazerac
12:15|Wharton's Dr. Americus Reed speaks with Sara Saunders, Chief Marketing Officer at Sazerac, about the latest TikTok campaign for Fireball whiskey, responsible digital advertising, and more.Alyssa Meyers, Reporter for Marketing Brew
19:59|Wharton's Dr. Americus Reed speaks with Alyssa Meyers, Reporter for Marketing Brew about brand sponsorships at the US Open and the popularity of NFL team brands, and the latest success of the WNBA.Ryan Joe, Adweek Editor-in-Chief
29:06|Wharton's Dr. Americus Reed speaks with Ryan Joe, the Adweek Editor-in-Chief, about the Oreo & Coca-Cola and other brand collaboration, and the Google Anti-trust lawsuit.Stacey Andrade-Wells, CMO of Liquid I.V.
24:21|Wharton's Dr. Americus Reed speaks with Stacey Andrade-Wells, CMO of Liquid I.V. about the history of the brand, what sets them apart in the marketplace, their brand strategy, the consumer product experience, and more.Jeanelle Teves, Chief Commercial Officer at Bugaboo
22:33|Wharton's Barbara Kahn & Dr. Americus Reed speak with Jeanelle Teves, Chief Commercial Officer at Bugaboo about their brand identity, the value of luxury strollers, how they utilize brand partnerships, marketing their brand globally, and more.Daphne Howland, Senior Reporter, Retail Dive
30:13|Wharton's Barbara Kahn & Dr. Americus Reed speak with Daphne Howland, Senior Reporter at Retail Dive about Macy's finances and Q2 earnings, the rebranding of Victoria's Secret, and GAP's new stock ticker.