Wharton Marketing Matters

Wharton's Barbara Kahn and Dr. Americus Reed speak with Eshan Ponnadurai, the Head of Meta’s Consumer Marketing about his background in the industry, how Meta connects with consumers, and WhatsApp's new campaign with F1 driver Lewis Hamilton.

Wharton's Barbara Kahn and Dr. Americus Reed speak with Chris Kelly, Reporter for Marketing Dive about the misstep with the Apple iPad campaign, Amazon's ad business, Bacardi's new ad campaign, and more.

Wharton's Barbara Kahn and Dr. Americus Reed speak with Julie Nollet, Chief Marketing Officer at Hennessy (LVMH) about the history of the Hennessy brand, preserving the legacy of the brand while keeping the brand on trend, their latest ad campaign for using Hennessy as an ingredient for cocktails, and more.

Wharton's Barbara Kahn and Dr. Americus Reed speak with Isabelle Sakai, Global Chief Marketing Officer of Mark Anthony Brands International (the owners of White Claw), about White Claw's new "Grab Life By The Claw" campaign.

Wharton's Barbara Kahn and Dr. Americus Reed speak with Daphne Howland, Senior Reporter at Retail Dive, about the state of malls and retail, Crocs & Hey Dude, and more.

Wharton's Barbara Kahn and Dr. Americus Reed speak with Keith Sheldon, the President of Entertainment & Brand Management for Seminole Gaming and Hard Rock International, about Hard Rock International's new "Unity by Hard Rock" Loyalty Program and the star-studded ad campaign.

Wharton's Barbara Kahn and Dr. Americus Reed speak with Peter Adams, Senior Reporter of Marketing Dive about banning TikTok, internet cookies, Sprite's new Chill soda.

Wharton's Barbara Kahn and Dr. Americus Reed speak with AJ Pulvirenti and Lilia Souri, Senior Strategists at Movers+Shakers, and co-hosts of the Gen Z on Gen Z podcast about Gen Z and money, how they react to marketing, branding at Coachella, brand identity, and more.

Wharton's Barbara Kahn and Annie Wilson speak with Luz Corona, Community editor at Adweek, about the latest news coming out of social media week, the popularity of long-form social media content, the importance of content creators in the coming election, and more.