Launch Pad


Equity Crowdfunding On Indiegogo

Back in 2006, Slava Rubin and his Indiegogo cofounders asked a very interesting question: “Why not just maybe use that ultimate democratization tool, which is the internet, to create a marketplace?”

Unfortunately, the Securities Act of 1933 made that impossible--then. So they found another path forward, and kicked off the crowdfunding industry (Kickstarter, in case you were wondering, launched in April 2009).

A decade later, the rules have changed, and Indiegogo is finally doing what Slava and his cofounders first envisioned: equity crowdfunding. Listen to Karl and Slava talk about equity crowdfunding, how Indiegogo is implementing it, and where he thinks companies will meet with the greatest successes using it. Plus everything you've ever wanted to know about the beginnings of crowdfunding.