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On Not Disrupting Small Business Insurance

In the words of Sally Poblete, WG'00, Wellthie founder: “Wellthie is a marketplace and sales optimization platform so that small businesses can find the best fit insurance for them across the United States, with the help of a licensed insurance expert.”


Wellthie lays out the full array of insurance options for small business—with under 50 or, in some states, under 100 employees—which account for 95% of businesses in the US, employing about 50-60 million people. Sally knows this industry from the inside—she spent over 20 years in healthcare—and she always knew she wanted to start her own business. A few years ago, she saw that “technology, consumerism, and then regulation were all forming a perfect storm” where she could make an impact. Wellthie was born.

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