Launch Pad


Running a Beverage Company Like a Software Company

Neel Premkumar built his startups "more like a software company, less like a packaged goods company." And that's the secret to his success--instead of years spent perfecting a product, he got an MVP in the hands of consumers, and then tweaked until he got it right.

Listen to Neel and Karl talk about how Stur kept Neel's wife hydrated during her pregnancy--and how Forto keeps them both caffeinated now that the twins are born. As well as how to bring packaged foods to market, a must-listen for any aspiring food entrepreneur.