Launch Pad


Delicious, Healthy, Sustainable Bugs

Listen now for the sheer amusement of hearing Wharton Vice Dean of Entrepreneurship and Innovation Karl Ulrich spend 10 minutes eating bugs: chocolate covered crickets, chile-lime crickets, and coconut brittle bugitos, which Karl describes as, "like peanut brittle, but it's larvae brittle." Don Bugito, founded by Monica Martinez, sells edible insects as a healthy, sustainable snack food. They're high in protein, Omega-3, fiber, and are extremely water-efficient to grow. The whole interview is a fascinating dive into Monica's unexpected entrepreneurial journey, and by the end, you'll want to snack some larvae brittle as well.