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Launch Pad
Living Your Best Life, Through Great Content
MindBodyGreen is the result of Jason Wachob almost getting back surgery.
Jason started yoga instead, and “that led me down a rabbit hole. I started to look at things like sleep and stress and nutrition, the environment, and made a lot of changes in my life.” He changed how he ate. Ultimately, “over the course of six months I completely healed, and I think yoga played a large role in that healing process.”
This was a life changing moment: “to me this idea of wellness was about living your best life, and it was nuanced, and it was this blend of mental, physical, spiritual, emotional, and environmental wellbeing. And no one was covering it, and—MindBodyGreen. That’s the idea, was to really spread this message of living one’s best life with our unique lens, and do that through content. So it started with the first blog post, with me, back in 2009.”
From that one blog post, it took MindBodyGreen about two years to monetize, and three years to cross the 1 million reader mark—and that’s when they raised capital. These days the website boasts of “a readership of more than 15 million worldwide.” Listen to Karl Ulrich and Jason discuss the path of building a successful new media brand, and all the lessons Jason's learned from founding four companies.
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Rob Coneybeer's Sabbatical
52:16|Rob Coneybeer, co-founder of Shasta Ventures and a 24-year veteran of the venture capital industry, joins Professor Karl Ulrich to talk about his three month Sabbatical all around Europe! https://medium.com/theclutchpedal/why-i-flew-my-land-cruiser-to-europe-a35df754f124CEO & Co-founder, Goodr Sunglasses
26:19|Stephen Lease, the CEO (Chief Executive Octopus) of the sunglasses brand goodr and the co-host of the CULTURE goodr podcast, joins Karl Ulrich to talk about the company's explosive growth, product designs, partnerships and plans for the future!
Co-founder & CEO, Bombas
26:40|David Heath, Co-founder and Chief Executive Officer of Bombas joins Karl Ulrich to talk about launching the company, revolutionizing the modern sock, growth, and staying true to their mission of helping those in need!
Meeting People's Needs With NeuroFlow
30:09|Chris Molaro talks with Karl about NeuroFlow and how it "delivers the actionable behavioral health intelligence you've been missing, so you can deliver the whole-person care that has never been more essential."
Zwift- More than just a cycling community
52:17|Eric Min, CEO of Zwift shares his story with Rob about how he and his team transitioned traditional outdoor cycling to the convenience of ones home. Soon after, the concept expanded and led to a vast social community of Zwifters cycling together from all around the world.
Medicine in a bottle? It's GT Dave's Kombucha
27:46|CEO and Founder, GT Dave of GT Dave's Kombucha shares the story of this medicinal beverage, full of natural health benefits and the path that lead to "Living Foods."
Bonus Episode! "Winning in China"
08:53|Bonus Episode! Karl Ulrich on Wharton Business DailyKarl Ulrich, Wharton Vice Dean of Entrepreneurship and Innovation, joined Wharton Business Daily host Dan Loney to discuss his new book, Winning in China: 8 Stories of Success and Failure in the World's Largest Economy.Get Outdoorsy!
31:21|Jeff Cavins, Co-Founder and CEO, Outdoorsy shares Rob how his idea became a reality for people to go "Outdoorsy."All in one with 01 Advisors
53:25|Dick Costolo, former CEO of Twitter explains his journey throughout the business world from Twitter to today as a managing Partner @ 01 Advisors.