Launch Pad


Delicious Cricket Dog Treats

Karl Ulrich talks with Startup Challenge Semifinalist & Chipper founder Haley Russell, WG'18

Elevator Pitch, from Haley: “Chipper Pet is an environmentally conscious pet food company that enables pet parents to do good for their pet and for the planet. We do this by using sustainable alternative proteins. Our first product is a dog treat that uses cricket protein, which is really powerful. It has two-and-a-half times the amount of protein as your traditional animal meats, and it uses just a tiny fraction of the land and water. It's loved by pets and enables pet parents to feel good about what they're buying.”

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