Curated Content Written and Produced By Kids For Kids
There was a time when children couldn't wait until Saturday morning to sit down in front of the television and waste half a day watching cartoons. Today -- almost everywhere you turn -- there's another platform that delivers content, so much so that it's hard to keep up with all of them. Platforms like YouTube, Netflix and Amazon all deliver high-quality content that's accessible to anyone for free or at a low monthly cost, offering a large selection of shows catered towards younger audiences. The question PocketWatch aims to answer is exactly how much of that content is truly engaging and educational?
To start, here's Chris Williams', CEO & Founder of PocketWatch's Elevator Pitch: "We are branded kids studio and we celebrate the new digital stars and formats [that] the kids are really passionate about and we bring them to kids everywhere."
Listen to Karl Ulrich, Wharton’s Vice Dean of Entrepreneurship & Innovation, speak with Chris about how companies like Viacom see the potential in child-produced content.