Allbirds Elevator Pitch
Karl Ulrich's Elevator Pitch of the Month for November is Allbirds, founded by Joey Zwillinger, WG'10.
Elevator Pitch: “We set out to make the most comfortable shoe in the world. What we did to do that was strip away every single detail of a current construction of a shoe that is unnecessary and either takes away for comfort or is focused on dropping cost or doing something else that's unrelated to our customer. And then we engineered and innovated a fabric where we packed in fibers from the merino sheep that are about 20 percent of the width of a human hair that are typically used in $5,000 suits and we engineered a fabric that was strong enough to make into a fabric that could be an upper of a shoe, that's the part that's above your foot. And we constructed what we think is a great shoe. And we did it in a way that was incredibly sustainable for the planet.”