Launch Pad

What’s in your tampon? Bet you don’t know—unless, of course, you already use Lola, in which case the answer is 100% organic cotton.

Lola founder Alex Friedman, WG’11 got fired up when she realized that the FDA doesn’t require brands to list the ingredients in their feminine hygiene products. As she explains, “We have developed these habits of looking at our food, looking at our face cream, looking at our shampoo knowing what goes on in our bodies.” She became determined that “We deserve product transparency, we deserve for it to be a relatable brand, a brand that has a service that gets you what you need when you need it”—and Lola was born.

Listen to Alex’s conversation with Karl Ulrich to hear her tremendous enthusiasm for tampons and more—you’ll soon understand why she’s had such good luck raising funds, and getting terrific advisors and investors like celebrity Lena Dunham and the Warby Parker founders (friends from their time at Wharton!) on board.