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We're All Just Winging It
Why "Cheer Up Luv" is not a compliment. Empowering survivors by turning a negative memory into something positive.
Eliza Hatch is a 29-year-old photographer, activist, speaker, founder of Cheer Up Luv and one half of Hysterical Collective. In 2017 Eliza founded Cheer Up Luv, a photo series dedicated to retelling accounts of street harassment. Eliza founded the campaign after being told to "cheer up" by a stranger in the street. After her male friends dismissed the experience as a “compliment", she felt inspired to prove them wrong. Eliza began taking portraits of her friends in public places and posting the photos online, with each location reflecting the testimony of harassment, the effect was empowering survivors by turning a negative memory into something positive. Eliza's work branches into workshops, exhibitions, lectures and has led her to working with global organisations, such as The United Nations, Apple and TEDx. The Cheer Up Luv series has been featured by The BBC, The Guardian, i-D, Dazed to name a few, and in 2019 won the Webby for Best Individual Editorial Feature with 'Don't Look Away', a joint campaign with the UNFPA. Eliza has been invited to speak at Nicer Tuesdays, Today At Apple, TEDx, The University of Cambridge, Kings College, Forbes Ignite, Girl Rising, UN Women and is an online tutor at the University of Falmouth teaching Visual Communication.
We’re All Just Winging It is hosted by: Char Brockman, Catrin Donnelly, Kim Marshall, Mai AlShamlan.
To learn more about us at Mad Millennials click on the links below:
Website: Madmillennials.org.uk
Instagram: @madmillennials
TikTok: @madmillennials
Twitter: @madmillennials_
Are you winging it too? Check out our incredible merch!
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