Wear Your Dreams by Alice Oluyitan


SE 2: 4:- Natalie Joos - #FASHIONGIRL: How to make it in fashion according to the Street style Queen AND one of the most INFLUENTIAL women in America!

This week, Alice has a chat with Natalie Joos, who is a Belgian-born writer, photographer, and stylist living in New York City. She's worked in the fashion industry for more than 17 years! In 2003, she established a successful casting company, where she has cast models for brands like Hugo Boss, Jeremy Scott, and Philip Lim. In 2010, Natalie launched her own blog called Tales of Endearment, where she shares her passion for vintage and fashion.

Here's what we learned from Natalie:

  • When starting your fashion career, you must have a positive energy and say yes to anything. Be confident in your abilities, and you'll go far!
  • Be persistent, and don't take no for an answer. If you believe in something, keep going after it!
  • It's super important to get an internship if you want to work in the fashion industry. Start by making a list of the people who you really admire and would love to work for. Then start applying for internships with them!
  • It's also really important to go abroad when you're young. Not only will it boost your fashion knowledge, but it'll help with your growth and maturity.
  • As fashion-obsessed as we are, the world doesn't actually revolve around fashion. That's why Natalie recommends studying broad subjects rather than fashion-focused subjects in school. For example, if you want to work in fashion marketing, studying marketing as a whole so you'll have a broader knowledge and understanding of the topic.

Natalie's Triple Love Round Answers

  • A place she loves: her New York apartment
  • A magazine that she loves: Rolling Stone Magazine because she loves reading about politics and music, and it gives her lots of ideas about up-and-coming stars for her shoots!
  • An app that she loves:
    • VSCO Cam, an awesome photo-editing app
    • NetSet, the Net-a-Porter app
    • Raya, a dating app for creative people
    • rewardStyle, an app that lets people buy what their fave bloggers are wearing
    • Vogue Runway, an app that lets you see over 1 million runway looks

To learn how Natalie got started in fashion, find out what she looks for in an intern, and learn what her ultimate dream is, listen to the full #WearYourDreams episode!

Want to learn more about Natalie Joos?

  • Check out Natalie's blog, Tales of Endearment, to see her amazing work, get updates on her travels, and shop in her cool vintage store.
  • Follow her on Instagram at @jxxsy to see more of her colourful style pics.

What did you think of our convo with Natalie? Let us know by leaving a comment below or tweeting at @gbemigirls!

More Episodes


SE 2: 9:- Chiara Totire - #FASHIONGIRL: From Pharmacy to VOGUE!!

Welcome to Season 2 Episode 9 of #WEARYOURDREAMS, hosted by Alice Oluyitan and featuring inspirational conversations with girls in business. This week, Alice has a chat with Chiara Totire, Italian fashion influencer and street style star. Born in Bari, this Italian beauty started her career as a pharmacist before risking everything in order to pursue her love for fashion. She left her hometown and moved to the fashion capital, Milan, where she worked for magazines such as Gioia and Grazia. She currently lives her dream and works at Vogue Japan! Here’s what we learned from Chiara: Happiness is the true key to success. Chiara studied Pharamacy for 6 years before graduating as a Pharmacist. She was unhappy because this wasn't her true passion, and after graduating, she realised her heart wasn't in Pharmacy and needed to make an important decision. Chiara always had a passion and keen interest towards creative art and fashion. She knew she wanted to be a stylist, and decided to give her dream a chance, and now she couldn't be happier!   Always be willing to try new things. Welcome opportunities that come your way and be thankful for doors that open in unexpected places!  Chiara started working at Gioia because her friend introduced her to the Director! Passion, enthusiasm and positivity are key. Chiara has since been approached by Grazia and Vogue Japan! Chiara advises that when it comes to trying something new, you must be willing to put in 110%.   Don't let the unknown scare you. Trying something new, or starting a new job can be scary and daunting! But once you gain confidence and start believing in yourself, you till realise that being brave and putting yourself out there was the best thing that you could have done! Being risky will always pay off if you put in the hard work!   Follow your heart and your instinct. If it makes you happy then you know you are on a path towards greatness. Chiara proves that it is never too late to change the direction you are going in and chase your dream.   Chiara's Triple Love Round Answers: A magazine she loves: Vogue Japan! Chiara loved reading this magazine even before she worked there! She loves its personal and passionate flair.   A quote that she loves: ‘Go confidentially in the direction of your dreams and live the life you have imagined to live.’ -Henry Thoreau. Chiara is walking proof of this quote! Although her journey wasn't the smoothest, she changed her direction in the pursuit of happiness, and ended up achieving her career goal!   A woman who inspires her: Her boss at Vogue Japan, Anna. Chiara greatly admires this women because she inspires her every single day, professionally and personally. The passion and commitment that she puts into her work every day is amazing.

SE 2: 8:- Sharmadean Reid - #CREATIVEGIRL: How to have an EPIC launch and Build the COOLEST Nail Brand in Britain!

Welcome to Season 2 Episode 8 of #WEARYOURDREAMS, hosted by Alice Oluyitan and featuring inspirational conversations with girls in business. This week, Alice has a chat with Sharmadean Reid, a London-based Creative Consultant & Stylist, and Founder of the ultra trendy business, WAH nails. Sharmadean is passionate about beauty, art and technology, and this is reflected in her self-made business! The visually creative and psychedelic nature of WAH nails reflects all things Sharmadean, including her taste in fashion and her personality! As a female entrepreneur, she has stayed true to her brand, and is the definition of a #girlboss! Here’s what we learned from Sharmadean: Before creating her own business, Sharmadean worked in fashion as a Stylist and Brand Consultant. She was surrounded by fashionable and creative influencers, and this inspired her to launch her own successful brand. She received great experience and picked up valuable skills that enabled her to make her creative vision possible. She learnt how to create a name for herself and how to market her brand!  From working in fashion, Sharmadean developed an appreciation for colour coordination and accessories. She appreciates prints, patterns and textures. She especially loves transforming her favourite art into unique nail designs. Sharmadean is fearless in her creativity; she loves to create new, innovative designs that no one has been brave enough to try before! Sharmadean encourages our listeners to keep talking about their dreams! Be excited about your brand, and other people will be excited too! By throwing herself into different work environments, Sharmadean learnt how to get influential people interested in her brand. She created a tight network of people in fashion, art and music, and was able to get everyone talking about her brand!  Sharmadean's entrepreneurial journey is one huge learning curve. It is both a creative and self-developing process! Being your own boss means teaching yourself whilst also teaching the people around you. It's a hands on job, but a completely worthwhile effort! Sharmadean's Triple Love Round Answers: A book she loves: Zero to One by Peter Thiel. This book gives great advice on how to start your own business, and is a must-read for any budding entrepreneur! A quote that she loves: ‘Sleep is for billionaires’. Sharmadean explains that business is a hustle and you must ALWAYS be proactive- you haven't got time to rest! A woman who inspires her: Lynne Murray, she's a businesswoman who works on projects surrounding augmented reality technology- such an innovative and exciting idea! With Sharmadean's passion for digital, it's no surprise that she finds Lynne inspiring! Want to learn more about Sharmadean? Check out the WAH nails website for awesome nail art inspiration! You can also follow Sharmadean on Twitter and Instagram! (@sharmadeanreid). What did you think of our convo with Sharmadean? Let us know by leaving a comment below or tweeting at @gbemigirls!

SE 2: 7:- Allia Al Rufai - #FASHIONGIRL: Self taught fashion stylist is India's most sort after Fashion Influencer!

Welcome to Season 2 Episode 7 of #WEARYOURDREAMS, hosted by Alice Oluyitan and featuring inspirational conversations with girls in business. This week, Alice has a chat with Allia Al Rufai, a Fashion Stylist and Consultant based in India. From working on a Bollywood Movie set, her skill and passion was instantly recognised and she soon started working as a Fashion Assistant at Harper's Bazaar India! She has since worked her way up the ladder, working impressive roles as Chief Stylist and Fashion Editor, whilst simultaneously managing the Magazine's Mumbai office! Here’s what we learned from Allia: Don't give up on your dream. Although Allia was passionate about fashion from a young age, she never studied fashion. Instead she completed a Masters degree in Commerce and an International Understanding Course in India. An opportunity came along to intern for a Bollywood movie, and Allia decided it was the right time to pursue her true passion. The movie was about the fashion industry. Not only was Allia exposed to the world of fashion, but she got to work with the best models, photographers and designers in India. Although the hours were long and the work was hard, Allia always worked with a positive attitude and a smile on her face. This resulted in Allia being recommended for more brilliant job opportunities!   Always work with a positive attitude and be willing to adapt to new situations and environments. Soon after Allia's costume design internship, she was approached to work for Harper's Bazaar. She worked her way up from a runner, to a fashion editor to a fashion stylist! Naturally, this involved a variety of roles and challenges, each of which Allia accepted. She valued the different learning experiences that each role offered!   Always be a step ahead of the game! Allia discusses the competitiveness of the fashion industry and how you have to make yourself really stand out in order to get noticed. Allia advises girls that want to break into the industry to do their research and stay on top of the latest trends. Be attentive to relevant blogs and magazines to constantly expand your knowledge of the fashion industry!   Watch and learn from the people around you. Always look for opportunities to learn more and develop yourself into the best you can possibly be. Allia's Triple Love Round Answers: A blog she loves: Whowhatwear! A relatable blog that every girl can identify with. A quote that she loves: “I believe that you should give away everything that you know, and more will come back to you.”  Allia loves to share her knowledge and inspire people. She believes holding on to things doesn’t leave room for growth. The more you give away, the more you keep your mind open and free, and allow room for new knowledge! A woman who inspires her: Her mother! A key figure in Allia's life who has constantly guided, encouraged and supported her dreams. Want to learn more about Allia Al Rufai? Check out Allia's website to see her exciting work projects and advertising campaigns! You can also follow her on Instagram to see her own personal style, which we absolutely adore! (@alliaalrufai)