Wharton Business Radio Guest Audio
Marissa Tarleton on Business Radio's Black Friday Special
Business Radio Hosts, Barbara Kahn and Dave Reibstein team up to kick off the holiday shopping season with an in-depth look at what retailers and consumers can expect on what has historically been one of the largest shopping days of the year – Black Friday. Does this nation-wide event have the same impact it once had? How are retailers strategizing to compete with Amazon? We'll chat with Marissa Tarleton, CMO of RetailMeNot about the impact of discounts on brand loyalty.