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Kevin Randall on Brand Strategy and Social Media

Host Catharine Hays and special guest co-hosts Cheryl and Mark Burgess of Blue Focus Marketing speak with Kevin Randall, Brand Strategist and Writer, about social media strategies on Marketing Matters. Cheryl and Mark Burgess are the co-authors of the book "The Social Employee: How Great Companies Make Social Media Work." Book: https://www.amazon.com/dp/B00D86G22S/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1 Find out more about Business Radio at https://businessradio.wharton.upenn.edu/