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WARDROBE CRISIS with Clare Press
How Eco-Friendly is Fashion Rental, Really?
Have you heard the one about throwing your clothes away being better for the planet than renting them?
In this Episode, we get the real story on the study out of Finland that spawned so many clickbait headlines, then ask a British retail legend about what's driving the fashion rental boom. We hear from a purpose-driven millennial founder about what her company is doing to ensure rental really is a greener fashion option than buying new clothes; and learn the secrets of eco-friendly dry cleaning (which... is actually wet - who knew?).
Featuring interviews with: Professor Jarkko Levänen of Lahti University of Technology; Jane Shepherdson, chair of My Wardrobe HQ; Victoria Prew, co-founder of HURR, and Dr Kyle Grant, founder of Oxwash.
Head over to https://thewardrobecrisis.com/podcast/2021/8/13/how-eco-friendly-is-fashion-rental-really to read yours and #bethechange
Thank you for listening to Wardrobe Crisis. Don't forget to hit subscribe!
Find us at wwww.thewardrobecrisis.com & on Instagram
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218. A Refreshingly Honest Conversation about the Ups and Downs of the Fashion Biz with Danish Designer A. Roege Hove
32:56||Season 10, Ep. 218Welcome to the last of our Copenhagen Fashion Week interviews (if you missed the previous Eps, do go back & take a listen).This one is refreshingly honest conversation with Danish knitwear designer Amalie Røge Hove about her much-loved label, A. Roege Hove, and the ups and downs of being an independent fashion business.Widely celebrated as the next big thing, for the past few years A. Roege Hove was a CPHFW highlight. But last season, Amalie was not on the schedule, although her brilliant work was part of the Ganni NEWTALENT platform to amplify rising talents.So why no runway? Everybody loves A. Roege Hove. After launching in 2019, they were stocked by the likes of Matches and Selfridges, dressing all the It-girls and winning all the prizes, including 2023's International Woolmark Prize.That winter, however, the label went into administration.Alas, it's a depressingly common situation. With many independents going bankrupt in the last few years, or finally deciding to close their doors because of rising costs and other stresses - including, of course, those who put sustainability at the heart of what they do.How much of a problem is the wholesale model here? Can you grow too fast? Can you make it without financial backers? What happens if you can’t keep up? Or supply chains take a hit for reasons outside of your control? We thank Amalie for sharing her story so that others might benefit.*Since this interview was recorded in February, we are happy to report that A. Roge Hove has returned in a new form and showed again at the CPHFW Spring ‘25 collections.Can you help us spread the word ?Wardrobe Crisis is an independent production. We don't believe in barriers to entry and are determined to keep this content free.If you value it, please help by sharing your favourite Episodes, and rating / reviewing us in Apple orSpotify. Share on socials! Recommend to a friend. Find Clare on Instagram @mrspressTHANK YOU217. Crafternoon Delight! Meet Rolf Ekroth, the Finnish Former Polka Player Dazzling the Fashion World
28:05||Season 10, Ep. 217Our Copenhagen Fashion Week special continues! Clare sits down with Finnish menswear designer Rolf Ektroth.Last season, his hand-knits, made with Finnish yarn manufacturer Novita, were made available as pattern and yarn kits, so that home knitters could recreate his runway pieces. He loves macramé and hand embroidery, yet his collections have a modern street vibe that feels very polished. Perhaps it's because he's not actually a new name - Rolf Ekroth has been celebrated before, with glowing reviews in magazines and shows at Pitti Uomo before the pandemic. His label has had its ups and downs, he lost his backers at one point, but he kept at it. So, in part this is conversation about a career as a progression and taking the long view. It's about perseverance, figuring out what really matters to you and how we are all the sum of our experiences. It's also highly amusing - Rolf is crackup funny. And brilliant! Learn his name - we predict, it's going to be everywhere.Can you help us spread the word ?Wardrobe Crisis is an independent production. We don't believe in barriers to entry and are determined to keep this content free.If you value it, please help by sharing your favourite Episodes, and rating / reviewing us in Apple orSpotify. Thank you!Find Clare on Instagram @mrspress216. Copenhagen Fashion Week Special: Alectra Rothschild, Masculina - Make Your Own Rules
31:10||Season 10, Ep. 216If you're not in Copenhagen for fashion week, here's your (virtual) ticket :)Last week, we talked to Ane from Alpha about studying fashion in the Nordics and how to make it as an artistic designer.Over the next three episodes, we’ve got interviews with some of the most exciting names to watch from the region.First up is Alectra Rothschild, whose show for her Masculina label was one of the most anticipated, thanks to last season's electric on-schedule debut.Vogue noted it was "probably history-making' - because Alectra was the first openly trans woman to show at Copenhagen, and because of the her iconic community casting. Listen out in this chat for the part about what a positive force that representation has been - she gets so many messages from fans around the world saying they feel seen. And want to place orders.Another big theme in this interview is sustainable business models, and what works when you're a small designer. How do you scale? Do you want to? Do you even try? Maybe you plan to go and work for an established house instead? Or, is there a way to stay independent, cater to your community and keep things bespoke?For Alectra (who trained as a tailor, worked at Mugler and did her MA at Central St Martins in London), it's about seeing herself as a "designer, but also maker, artist and costume designer" and focusing - for now at least - on commissioned pieces.Ask her to sum up her clothes and she says, “flamboyant, high femme, and quite shameless”. She’s done with being put in a box and categorised - we contain multitudes. Above all she wants to enjoy herself. She makes clothes for night life. Her runways are a party, calling to mind the 1980s when the most exciting fashion scene was DIY, driven by club culture and community. Good times ahead.Can you help us spread the word ?Wardrobe Crisis is an independent production. We don't believe in barriers to entry and are determined to keep this content free.If you value it, please help by sharing your favourite Episodes, and rating / reviewing us in Apple orSpotify. Thank you!Find Clare on Instagram @mrspress215. "But Who's Gonna Wear It?" - How to Succeed as Artistic Fashion Designer, with Ane Lynge-Jorlén
50:00||Season 10, Ep. 215We hear it all the time: fashion students are overwhelmed by overproduction and the ruthless churn of creative directors at the big luxury houses. How can they forge a creative path without contributing to the problem? If they decide to operate outside the system - crafting extravagant one offs, for example, or only making to order - how will they survive financially? What is the point of fashion if you can’t wear it?Ane Lynge-Jorlén is the Danish fashion academic behind Alpha, a fashion incubator for directional design talent from the Nordics. The Alpha showcase at Copenhagen Fashion Week is always exhilarating, but as you will hear that's not all they do - they've got a big exhibition coming up in Norway's National Museum at the end of the year, and they do a bunch of industry mentorships working with the likes of The Row, Browns London and 1 Granary.But really this interview with Ane is about, as she puts it, "fashion's cultural value" - fashion is technically in the realm of applied art, as opposed to the fine one. But whatever you want to call it, fashion as artistic expression has value beyond the commercial. Can you wear it on the bus? That depends on how daring you are. Ane probably would!Can you help us spread the word ?Wardrobe Crisis is an independent production. We don't believe in barriers to entry and are determined to keep this content free.If you value it, please help by sharing your favourite Episodes, and rating / reviewing us in Apple orSpotify. Thank you!Find Clare on Instagram @mrspress214. Who Cares? Radical Ideas for Changing the Fashion System
58:43||Season 10, Ep. 214Empathy, kindness, wellbeing, caring, sharing, repairing - not traditionally the first words that spring to mind when I say "FASHION!" But things are changing. Are we moving towards a new paradigm where who cares, wins? If we accept that the old ways (overproduction, exploitation, rampant shareholder capitalism, waste) don't serve us, why not redesign the whole thing along radical new lines? What might that look like?If you're intro underground fabulousness pushing disruptive fashion forwards, you might have noticed that in Arnhem, the Netherlands, the State of Fashion Biennale 2024 happened over the summer. The theme was 'Ties that Bind', and it explored ideas around ‘dismantling tradition’, ‘political bodies’ and ‘the fabric of shelter’.This Episode was recorded at the previous event in 2022 - and saved up because some of these stories are in Clare’s latest book Wear Next.Says Clare: “Come back in time with us to that glorious summer. These conversations explore timeless themes. If anything, what we discuss feels even more relevant today. Also, if you've been feeling a bit blah about conventional fashion weeks and events, this should shake you up. It proves that not everything has to be about business and brands!”With the central theme Ways of Caring, the 2022 State of Fashion Biennale set out to discover ways to make the fashion industry more sustainable and caring. Participants were chosen from an open call, and over five weeks, more than 70 designers, artists and makers from all over the world, and the public bubbled with ideas on how to repair “the broken relationship between the production of fashion and the wearer”.Can you help us spread the word ?Wardrobe Crisis is an independent production. We don't believe in barriers to entry and are determined to keep this content free.If you value it, please help by sharing your favourite Episodes, and rating / reviewing us in Apple orSpotify. Thank you!Find Clare on Instagram @mrspress213. Regenerative? Part of the Wellbeing Economy? Imagine! Talking Future Scenarios at the UK's new National Centre for Fashion & Sustainability
47:14||Season 10, Ep. 213Complete this sentence: The future of fashion will be…Welcome to Series 10 of Wardrobe Crisis! We're kicking off with a conversation about the future of fashion, recorded live earlier this year when Wear Next came out in the UK.Clare is in conversation Tamara Cincik, Professor of Fashion & Sustainability at Bath Spa University, at the first ever event of the UK's new National Centre for Sustainable Fashion, which is based there. A robust discussion beginning with regenerative fashion, and swooping energetically through slowing down fast fashion and what’s the point of fashion week to fibre sovereignty, the creative wellbeing economy, fashion burnout and mental health. We also talk about representation and inclusion, and ask: who gets to make the policy decisions that shape fashion's future?P.S. Intrigued by Clare’s reference to the State of Fashion Biennale in Arnhem? Tune in next week for more.Can you help us spread the word ?Wardrobe Crisis is an independent production. We don't believe in barriers to entry and are determined to keep this content free.If you value it, please help by sharing your favourite Episodes, and rating / reviewing us in Apple orSpotify. Thank you!Find Clare on Instagram @mrspress212. A Provocation: You Need to Support Small Sustainable Enterprises if you Don't Want to Sink into a Boring Big Brand World - Meet High Tea with Mrs Woo
57:16||Season 9, Ep. 212What does it take to make it as an independent, small, local ethical business in a global world that favours big brands? How can we work together to ensure that our local businesses and creatives are literally sustainable - in that they thrive and stick around, and continue to give us the awesomeness that, at times, we maybe take for granted? It's not just fashion this applies to, but all the beautiful, unique, heartfelt local businesses that make our neighbourhoods sing - the cafes and family-owned restaurants, the fruiters, newsagents, hairdressers and book stores. Don't forget the circular services (like the one we featured last week - Clare's local cobbler, Roger Shoe Repairs).In the interview hot seat are Rowena and Angela Foong - two of the three sisters behind an ethically-driven, family fashion business called High Tea With Mrs Woo, based in Newcastle, Australia - which just so happens to be the world's biggest coal port BTW (listen out for a super interesting discussion on how being amongst all that fosters a special kind of community action around building alternatives). Mrs Woo (for short) is a studio of many things - natural fibre fabrics, unique designs, and the craft of pattern-making and sewing in house, but also mending workshops, community activations and collaborations with innovative textile upcyclers. As they say, you need to wear many hats to make it these days, but that's also part of the joy. Not that it's easy. In this frank interview the sisters' share their challenges and strategies - which include "co-retailing" - fun! Practical! To all those struggling with crazy rents, listen up. This episode is a love letter to all the small sustainable businesses out there.We appreciate you!But it's also a provocation to customers: if you value this stuff, you need to support it - otherwise one day you might turn around and find it gone.211. This is the Real Circular Fashion Economy - Meet Roger, My Local Cobbler
28:23||Season 9, Ep. 211Forget brands for a minute, the real circular fashion economy is the repair shop on your high street…Do you have a fab local cobbler or clothing alterations service? This episode is a reminder to thank them for being here and fixing our stuff.They are cornerstones of the circular fashion economy, and not some distant future dream - they’re already here, and in many cases have been for decades. Honing skills that simply can’t be learned overnight. They’re the best! Here’s to them! Keep giving them your business, and make sure you tell them you appreciate them. Everyone loves to be appreciated.My local cobbler, Roger of the (locally) famed Roger Shoe Repairs is gold. And this classic Roger conversation is a treat. That’s all. Enjoy!Clare xP.S. Here are the links to the crowdfunder for my documentary, Urban Forest.Your support is much appreciated.https://www.pozible.com/project/urban-forest-a-documentaryGot something to tell me? Find me on Instagram @mrspress210. Return to Sender: Buzigahill's Bobby Kolade on Fashion Waste Colonialism in Uganda
44:15||Season 9, Ep. 210Bobby Kolade is the designer behind Ugandan fashion label Buzigahill - which puts the politics of upcycling and waste colonialism at its core with the brilliant, provocative concept: Return to Sender.Buzigahill's collections are made from items of secondhand clothing donated in the global north, and increasingly being dumped on the global south in unsustainable numbers. Why “return to sender”? Because much of Buzigahill’s clientele is in Europe and North America.Like Kantamanto in Accra, Ghana; Owino Market in Kampala receives huge numbers of bales of second-hand clothing every week, from countries in Europe, from the US and Canada. As a result, in 2023 second-hand accounted for 80% of all domestic clothing sales in Uganda.But how much is too much? Who is monitoring for quality and consistency? Are we right to keep talking about "donations" in the context of this undeniably big business? As Bobby says, it's not charity - it's a trade, and too often an unequal one with many impacts on local economies as well as the environment when it becomes textile waste. So surely it's good, right, when a receiving country finally says: "No more! We don't want your cast-offs." Or is it? As usual, there’s no simple answer...This enthralling conversation was recorded before Uganda’s government announced a ban on second-hand clothing towards the end of last year. A situation that continues to evolve.Can you help us spread the word ?Wardrobe Crisis is an independent production. We don't believe in barriers to entry and are determined to keep this content free.If you value it, please help by sharing your favourite Episodes, and rating and reviewing us in Apple orSpotify. Thank you!Find Clare on Instagram @mrspress