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Visionary Minds
Le luxe européens face aux menaces douanières. Vers un nouveau marketing patriotique ?
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Dans cet épisode, nous analysons l’onde de choc provoquée par les récentes annonces de hausses de droits de douane aux États-Unis, pouvant aller jusqu’à 200 % sur certains produits européens. Nous prenons l’exemple du “Shop Canadian Indie Beauty Collective” pour réfléchir à la possibilité d’une réaction similaire en Europe, qu’il s’agisse d’un “Buy European Wines” ou d’autres initiatives visant à défendre nos marques de luxe, de beauté et de gastronomie.
Au programme :
L’onde de choc des pressions douanières : entre annonces et volte-face, comment la volatilité des taxes met-elle les marques européennes sous tension ?
Le modèle canadien : comment la solidarité et l’achat local ont donné un second souffle à la filière beauté au Canada.
L’Europe et ses défis : coordination politique, mesures de rétorsion, nécessité d’un front commun.
Des opportunités dans la crise : diversification des marchés, valorisation de l’identité locale, nouvelles stratégies marketing.
L’objectif est d’examiner comment nos industries peuvent transformer ce climat incertain en levier positif, en renforçant la coopération et en tirant parti du fort attrait pour le “Made in Europe”.
Écoutez cet épisode et partagez nous vos réflexions !
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