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Virtually Everything! Podcast
Manage Production Pipelines like the House of Parliament + Deepseek + AI Copyright!
In celebration of the Super Bowl, host Peter Frelik sits down with one of the best creative studios in the TV commercial game: the House of Parliament (00:00).
Lawrence Jones and Krystina Wilson, creative design at Parliament, share the secret sauce to why this group's work stands out in the competition (01:28).
Then, they break down their production pipeline and dish on what works and what doesn't (21:55).
Finally, Daniel Mallek from Vū Technologies joins Peter to make sense of all the industry news drops, including DeepSeek and the U.S. Copyright Office's decision on AI-generated content (38:52).
You can learn more about Lawrence Jones and connect on LinkedIn at https://www.linkedin.com/in/lawrencejonesvfx/
You can learn more about Krystina Wilson and connect on LinkedIn at https://www.linkedin.com/in/krystina-wilson-827542b/
Learn more about The House of Parliament here: https://houseofparliament.com/
Follow the Virtually Everything! Podcast on Instagram: https://www.instagram.com/virtually.live/?hl=en
If you want to send an email with feedback or show suggestions, you can reach us at virtually.everything@vustudio.com.
Otherwise you can:
Find Peter on LinkedIn https://www.linkedin.com/in/peterfrelik/
The Virtually Everything! Podcast is presented by Vū Technologies. #VuStudio #ContentAtTheSpeedOfThought
Bye for now!
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31. Why Is Light Science Having a Moment? + WeTransfer AI Data Policy Backlash
01:09:07||Season 1, Ep. 31Today it's about virtual projection, sodium vapor matting, time multiplexing and light science! (00:00).Peter is joined by Paul Debevec, from Netflix's Eyeline Studio, Cris Blyth, a highly regarded Creative Director, and Christopher Barnett, a Manager at Christie Digital, to explore the evolution of light science, discussing innovations in virtual production, color science, and the challenges of achieving realistic lighting on set (02:41).Then, they dive into the technical breakthroughs behind sodium vapor matting and magenta green screen, highlighting how new tools and machine learning are democratizing advanced relighting techniques. (35:39).Finally, Peter and Daniel Mallek, from Vū Technologies, to reflect on the implications of recent changes in creative industry terms of service, urging creators to stay vigilant about how their content is used in the age of AI. (01:00:47).Paul Debevec is the Chief Research Officer at Netflix Eyeline Studios.You can learn more about Paul Debevec and connect on LinkedIn.You can watch Paul's Sodium Vapor Video here.Cris Bylth is a Creative Director and VFX Supervisor.You can learn more about Chris Bylth and connect on Linkedin.Christopher Bartnett is a manager at Christie Digital Systems.You can learn more about Christopher Barnett and connect on LinkedIn.You can read Chris' Virtual Projection white paper here.Watch a preview of Virtual Projection here.You can right on your AI infringement in terms of services here and here.Follow the Virtually Everything! Podcast on Instagram.If you want to send an email with feedback or show suggestions, you can reach us at virtually.everything@vustudio.com.Otherwise you can:Find Peter on LinkedIn.-------------The Virtually Everything! Podcast is presented by Vū Technologies. #VuStudio #ContentAtTheSpeedOfThoughtBye for now!30. Starting a Shoot? Meet Your AI Co-Producer
01:10:10||Season 1, Ep. 30Today it's about Pre Production and AI Agents (00:00).Peter is joined by Rodrigo Mendoza to explore how AI agents are transforming script development and budgeting, emphasizing the shift from tool-centric to goal-centric workflows and the importance of human creativity in the process (01:26).Then they dive deep into the democratization of filmmaking, the challenges and opportunities AI brings for both independent creators and major studios, and the future of entry-level jobs in a rapidly changing industry (36:11).Rodrigo Mendoza is the Co-Founder of FILMCA.AIYou can learn more about Rodrigo and connect on Linkedin.Follow the Virtually Everything! Podcast on Instagram: https://www.instagram.com/virtually.live/?hl=enIf you want to send an email with feedback or show suggestions, you can reach us at virtually.everything@vustudio.com.Otherwise you can:Find Peter on LinkedIn.Bye for now!-------------The Virtually Everything! Podcast is presented by Vū Technologies. #VuStudio #ContentAtTheSpeedOfThoughtBye for now!29. This Is Your Sign To Shoot For Immersive + Clean AI Models With Moonvalley!
50:50||Season 1, Ep. 29Today it's about immersive filmmaking, installation storytelling and "clean" AI (00:00).Peter sits down with Michaela Tarnasky-Holland, a Peabody-nominated and Emmy winning director, to illustrate teh blueprint for starting a VR project, including the difference between immersive and interactive (01:52).Then, they explore the key aspects of the format and why the US lagging in VR adoption (16:28).Finally, Peter is joined with Daniel Mallek from Vū Technologies to unpack what are the true implications of an ethically licensed AI model like Moonvalley's Marey (36:47).You can learn more about Michaela Tarnasky-Holland and connect on LinkedIn.Find out more about Michaela's latest installation at the Museum of the Moving Image.Follow the Virtually Everything! Podcast on Instagram.If you want to send an email with feedback or show suggestions, you can reach us at virtually.everything@vustudio.com.Otherwise you can:Find Peter on LinkedIn.Bye for now!-------------The Virtually Everything! Podcast is presented by Vū Technologies. #VuStudio #ContentAtTheSpeedOfThoughtBye for now!28. Learning From Our Most Violent Nature Through Motion Capture + How Is AI Used in Film?
56:20||Season 1, Ep. 28Today it's about body language, motion capture and stunt work (00:00).Peter sits down with Eric Jacobus, a seasoned stuntman and motion capture expert, to discuss the evolution of non-verbal storytelling and the recognition of the stunt community (01:52).Then, Eric dives into the technicalities of motion capture, how it transforms action scenes, and why AI falls short in replicating human emotion (16:28).Finally, Peter is joined with Daniel Mallek from Vū Technologies to explore the AI tools actually being used in the film industry (36:47).Eric Jacobus is the C0-Founder of Super Alloy.You can learn more about Eric Jacobus and connect on LinkedIn.Read the article on the AI In Film Market here.Follow the Virtually Everything! Podcast on Instagram: https://www.instagram.com/virtually.live/?hl=enIf you want to send an email with feedback or show suggestions, you can reach us at virtually.everything@vustudio.com.Otherwise you can:Find Peter on LinkedIn.Bye for now!-------------The Virtually Everything! Podcast is presented by Vū Technologies. #VuStudio #ContentAtTheSpeedOfThoughtBye for now!27. Build Better Car Plates in CG + Silly Production Tariffs!
01:00:33||Season 1, Ep. 27Today it's about virtual production, car plates and those silly foreign movie tariffs (00:00).Alex Pearce returns to discuss the evolution and challenges of filming car plates, including his venture, SIM Plates, which innovates with high-quality CG customizable car plates (01:00).Then, they dive into the technical advancements, workflows, and the potential for future developments in virtual production (21:18).Finally, Peter rants on the impracticality of tariffs on foreign productions and encourages us to seize emerging opportunities while the industry changes (52:30).Alex Pearce is the CEO and Founder of Sim-Plates.You can learn more about Alex Pearce and connect on LinkedIn.You can explore the Sim-Plates Library here.Follow the Virtually Everything! Podcast on Instagram: https://www.instagram.com/virtually.live/?hl=enIf you want to send an email with feedback or show suggestions, you can reach us at virtually.everything@vustudio.com.Otherwise you can:Find Peter on LinkedIn.Bye for now!-------------Here's the 20% you need to know about this episode:Traditional car filming is risky, costly, and inconsistent.Stabilized captured plates often retained unnatural, baked-in motion blur.Alex Pearce's Sim Plates shifted from captured 360 video to full CG plates, overcoming live capture limits.Sim Plates uses proprietary Blender tools for rapid, custom CG plate generation (e.g., new city in an hour).Sim Plates' CG plates are 12K EXR, loopable, highly customizable (details, period settings), and often cost-effective.Sim Plates is building a large online library of rentable CG plates for fast production needs.Sim Plates provides car process expertise and on-set supervision, even for others' plates.The Virtually Everything! Podcast is presented by Vū Technologies. #VuStudio #ContentAtTheSpeedOfThoughtBye for now!26. AI Marketing Tool That Lets Filmmakers Focus on Filmmaking + Foundry's Nuke Stage
01:04:32||Season 1, Ep. 26Creative professionals need to automate thier content marketing efforts (00:00).Peter introduces JT White from Aug X to discuss Auggie Studio, a game-changing AI tool for content marketing (01:36).Then, JT highlights the benefits for small businesses and production houses with limited budgets and time constraints to market their story (31:05).Finally, Peter is joined by Daniel Mallick from Vū Technologies to unpack Foundry's new application Nuke Stage and its implications for virtual production (58:12).JT White is the CEO and Founder of Aug X Labs.You can learn more about JT White and connect on Linkedin.You can learn more about JT's Auggie Studio here.Follow the Virtually Everything! Podcast on Instagram: https://www.instagram.com/virtually.live/?hl=enIf you want to send an email with feedback or show suggestions, you can reach us at virtually.everything@vustudio.com.Otherwise you can:Find Peter on LinkedIn.Bye for now!-------------Here's the 20% you need to know about this episode:1. ComfyUI offers full control over AI workflows for creating customized AI content.2. ComfyUI uses a node-based system that is accessible even if you're not a programmer.3. Select and load models to start generating AI content. Use positive and negative prompts to guide the creative output.4. Adobe's Generative Extend in Premiere can create additional frames for clips, useful for fixing cut-off footage.5. Adobe’s content authenticity feature ensures you can track and prove the originality of your work.6. Courses are available to deepen your understanding, such as Luca Tisler’s classes on ComfyUI.7. Adobe’s Firefly model is built ethically, using Adobe Stock images, safeguarding creators' work.The Virtually Everything! Podcast is presented by Vū Technologies. #VuStudio #ContentAtTheSpeedOfThoughtBye for now!25. ComfyUI Will Ruin Other AI Tools For You (Step-by-Step Guide) + Adobe Speaks To Firefly's Power
47:03||Season 1, Ep. 25We've entered the era of advanced workflow for AI content generation (00:00).Peter brings back Luka Tisler to give us a beginner's guide to ComfyUI, an application that uses nodes to build out complex AI workflows (01:27).Then, Luka presents a step-by-step process to create a custom AI workflow for a Text-to-Image function (9:33).Finally, Peter is joined by Ken Raimondi from Adobe to check in on their latest video editing features (32:15).Luka Tisler is the CEO and Founder of 6 Fingers.You can learn more about Luka Tisler and connect on LinkedIn.You can learn more about Luka's ComfyUI Courses at Maven.Ken Raimondi is a Solutions Consultant at Adobe.You can follow Ken Raimondi and connect with him on LinkedIn.Follow the Virtually Everything! Podcast on Instagram: https://www.instagram.com/virtually.live/?hl=enIf you want to send an email with feedback or show suggestions, you can reach us at virtually.everything@vustudio.com.Otherwise you can:Find Peter on LinkedIn https://www.linkedin.com/in/peterfrelik/Bye for now!-------------Here's the 20% you need to know about this episode:1. ComfyUI offers full control over AI workflows for creating customized AI content.2. ComfyUI uses a node-based system that is accessible even if you're not a programmer.3. Select and load models to start generating AI content. Use positive and negative prompts to guide the creative output.4. Adobe's Generative Extend in Premiere can create additional frames for clips, useful for fixing cut-off footage.5. Adobe’s content authenticity feature ensures you can track and prove the originality of your work.6. Courses are available to deepen your understanding, such as Luca Tisler’s classes on ComfyUI.7. Adobe’s Firefly model is built ethically, using Adobe Stock images, safeguarding creators' work.The Virtually Everything! Podcast is presented by Vū Technologies. #VuStudio #ContentAtTheSpeedOfThoughtBye for now!24. What's the Promise of Metaverse Storytelling? + NAB's Identity Crisis
41:16||Season 1, Ep. 24This year's NABshow arrives amid a grim outlook for our media broadcast industry. Will we address these issues at the conference or skip them? (00:00).Peter is joined by Matt Mason, a former pirate radio DJ, innovator at BitTorrent and Sony Pictures, and currently the CEO of Basejump, to help us check in on Metaverse storytelling and whether your content creation pipeline can be redefined at the hands of decentralized tech and gaming platforms? (01:28).Then, they discuss the transformative power that NFTs can have on creative control of your content (18:20).Finally, Peter is joined by industry pundit Alan Lasky to unpack NABshow's attempt to embrace changing markets while addressing the tough questions posed on our industry (30:37).Matt Mason is the CEO of BaseJump.You can learn more about Matt Mason and connect on LinkedIn.You can learn more about BaseJump at their website.And read Matt's book on culture and technology, "The Pirate's Dilemma".You can follow Alan Lasky's opinions and connect with him on LinkedIn.Follow the Virtually Everything! Podcast on Instagram: https://www.instagram.com/virtually.live/?hl=enIf you want to send an email with feedback or show suggestions, you can reach us at virtually.everything@vustudio.com.Otherwise you can:Find Peter on LinkedIn https://www.linkedin.com/in/peterfrelik/Bye for now!-------------Here's the 20% you need to know about this episode:1. Decentralized tech and gaming platforms can redefine content creation pipelines.2. AO, a decentralized supercomputer distributed across global laptops and servers, will enable robust and permanent data storage.3. The Metaverse should be viewed as a collection of digital assets and stories rather than specific platforms.4. Base Jump is a loadout screen for the entire next 3D spatial internet, enabling users to equip avatars and digital assets for use across different platforms and metaverses.5. NFTs allow creators to maintain ownership and control over their digital creations, opening new monetization avenues and reducing dependency on centralized platforms.6. The rise in interest for decentralization is attributed to a reaction against failing legacy systems and the need for more democratic, user-controlled digital experiences.7. The current mood in the media and entertainment industry is questioning the return on investment for production gear.8. NAB and similar shows should adapt to new decentralized and AI-driven production models to remain relevant to newer, self-employed content creators.9. Economic conditions and changing cultural attitudes towards digital and decentralized technologies are impacting industry trends and conference dynamics.The Virtually Everything! Podcast is presented by Vū Technologies. #VuStudio #ContentAtTheSpeedOfThoughtBye for now!23. Directing Commercials in the Era of YouTube + NABShow Preview!
46:06||Season 1, Ep. 23It looks like YouTube is fast becoming the preferred platform for brands and agencies. Not television. YouTube.Peter is joined by Commercial Director Kevin O'Brien, whose talent is often commissioned for commercials intended for YouTube. They discuss how the Director's visual-language-to-target-audience objective may change in the face of YouTube (00:00). Then, they discuss the Director's relationship with AI and VFX teams (16:43).Finally, Peter is joined by Daniel Mallek from Vū Technologies for a preview of what they are looking forward to at this year's NABShow in Las Vegas (32:41).Kevin O'Brien is a Commercial Director and Filmmaker.You can learn more about Kevin O'Brien and connect on LinkedIn at https://www.linkedin.com/in/kevinotv/You can learn more about Kevin O'Brien and his work at his website.Follow the Virtually Everything! Podcast on Instagram: https://www.instagram.com/virtually.live/?hl=enIf you want to send an email with feedback or show suggestions, you can reach us at virtually.everything@vustudio.com.Otherwise you can:Find Peter on LinkedIn https://www.linkedin.com/in/peterfrelik/The Virtually Everything! Podcast is presented by Vū Technologies. #VuStudio #ContentAtTheSpeedOfThoughtBye for now!