Share

cover art for Unconsumption with Nisreen Shocair (Virgin Megastore)

Virgin Disruptors Podcast

Unconsumption with Nisreen Shocair (Virgin Megastore)

One of the most celebrated entrepreneurs in the Arab world, Nisreen Shocair, has grown Virgin Megastore MENA to be one of the most well respected customer-centric brands in the region. In this podcast Nisreen explains how she needed to disrupt both the brand and her customers’ thinking to get there, which has included promoting unconsumption – the somewhat controversial move of telling customers to consume less.

More episodes

View all episodes

  • Trailer: Future Visions

    01:29|
    Natalie Campbell introduces Future Visions – a brand new podcast series from Virgin that explores the surreal world of tomorrow through the finest minds of today. Just seach 'Future Visions' to subscribe now.
  • Teamwork with Dom Price

    32:40|
    Holly Ransom introduces Dom Price, a senior member of one of the world's most successful tech companies, Atlassian. As a self styled ‘work futurist' Dom has been instrumental in fostering growth, enabling innovation and supporting the start-up ecosystem – and here he shares tips on getting the most from your team, as well setting challenges to help rephrase the way you think. To access the ‘playbook' referred to in this podcast, head to http://www.atlassian.com/team-playbook
  • Equality with Sara Kahn (Inspire)

    21:12|
    Holly Ransom introduces the final episode in this series of the Virgin Disruptors podcast featuring human rights activist and founder of Inspire, Sara Kahn. In this moving talk Sara explains how we can foster a more inclusive world by challenging extremism and the politics of fear to protect equality, human rights and the freedom of expression. To find out more about Virgin Disruptors and for more inspirational articles and podcasts head to Virgin.com.
  • BONUS: Backstage with Richard Branson, Solly Solomou, Emma Sinclair and Peter Smith

    10:19|
    Before the final episode in this series of Virgin Disruptors Podcast, we’ve a few backstage extras from Richard Branson, Solly Solomou (TheLADbible), Emma Sinclair (Enterprise Jungle) and Peter Smith (Blockchain) who ponder what disruption means to them – with thoughts on overcoming failure and their all time favourite disruptors.
  • Performance with Andy Walshe (Red Bull)

    18:54|
    One of the most popular talks at Virgin Disruptors 2016 came from Red Bull’s Head of Performance, Dr Andy Walshe. In his day job Andy helps extreme athletes and creatives push the boundaries in eliminating fear and maximising performance. Whilst he's commonly found working on record breaking projects such Felix Baumgartner's free fall jump from the stratosphere to Earth, here he explains how we can harness these techniques in our own day-to-day lives. As Andy says “it’s not always about a box of snakes…”
  • Diversity with Chuck Stephens (Google)

    19:00|
    Google EMEA’s Head of Diversity and Inclusion Chuck Stephens explains the importance of understanding your team and adapting practises to meet needs of different people. Drawing on his own personal story Chuck gives advice on how to apply these ideas in your own workplace, harnessing diversity to positive effect. For more about the re:Work programme Chuck refers to in this podcast, please head to https://rework.withgoogle.com/
  • Augmented Reality with Daniel Cheetham (Happy Finish)

    15:16|
    How will virtual and augmented reality disrupt life as we know it? Holly Ransom introduces a talk by Daniel Cheetham, CIO at content company Happy Finish, who explores the power of this software and how it can be harnessed to problem solve real-world issues.
  • Environment with Cyrill Gutsch (Parley for the Oceans)

    25:23|
    Holly Ransom introduces Cyrill Gutsch – designer and founder of Parley for the Oceans. Claiming that a new future is possible if we all do our part, Cyrill has developed a platform where the creative industries can get together and act to protect our life-sustaining ecosystem. His initiative is for the industry to adopt a new business culture and disrupt for the good of the planet.