VinePair Podcast


Next Round: The Future of Super-Premium Vodka With Miranda Dickson of Absolut Elyx

Season 3, Ep. 39

Adam speaks with Miranda DIckson, Global Brand Director for Absolut Elyx, about the super-premium vodka market, how Absolut Elyx was born, why it appealed to bartenders and the on-premise trade, and what the last year has been like for a bar-focused brand. Please send any suggestions or requests for future Conversations to Thanks for listening, and be well.

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