Share

cover art for Mezcal's Continued Search for Mainstream Success

VinePair Podcast

Mezcal's Continued Search for Mainstream Success

Season 8, Ep. 43

Adam and Joanna are joined by VinePair Spirits Editor Aaron Goldfarb to break down his list of the 20 Best Mezcals for 2026 and the general state of Mexico's other great agave spirit. While bartenders and aficionados remain deeply enamored with mezcal, commercial success has been limited in scope and confined to a few specific brands. Is the wild, small batch nature of the spirit an insurmountable roadblock to a larger audience? Is the complexity and variety, the very thing that draws some in, a turnoff for most? Plus - what's the deal with pechuga anyhow? Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and cheers!


Joanna is drinking: Guinness Negroni


Adam is drinking: Grimm Artisanal Ales "Lambo Door" Double IPA


Aaron is drinking: Heaven Hill "Deatsville" Bourbon


Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair

More episodes

View all episodes

  • 45. Can Brands and Bars Score With the World Cup?

    36:37||Season 8, Ep. 45
    Adam, Joanna, and Zach discuss whether the brands and bars that are counting on the upcoming World Cup as a central park of their marketing push or as a major driver of business over the next month might be let down. Just how big is the American appetite for soccer? Will the many obstacles and objections for international tourists harm hospitality properties in host cities? Plus - how do you tell if you kid's friend's parents are cool? Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and cheers!Zach is drinking: Vesper Sentinel at DriftwoodJoanna is drinking: Rice Lager from Saltfields BrewingAdam is drinking: Martini at Le Veau d'OrInstagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair
  • 44. Is Wine Country About Vines or Vibes?

    26:54||Season 8, Ep. 44
    Adam, Joanna, and Zach discuss whether people looking for a wine country outing actually care about being able to see vineyards, or even winery facilities, or if nice amenities and easy access are more appealing. Can urban tasting rooms and concentrated wine districts be a better bet for tourism than scenic vistas that also come with long drives and hard-to-access experiences? Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and cheers!Zach is reading: Happy Hour Isn’t Dead, But It Could Be Going Late-NightJoanna is reading: We Asked 14 Bartenders: What’s the Most Overrated Bourbon Cocktail?Adam is reading: The 15 Beers That Defined American Craft Brewing — and Where They Are NowInstagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair
  • 42. Reservations are Hurting Bars

    21:01||Season 8, Ep. 42
    Adam and Joanna dive into why the proliferation of reservation-only bars is hurting the industry, and has a surprising root cause. How is it that credit card companies and their desire to provide high-end perks for big spenders are changing the way that bars have always operated? Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and cheers!Joanna is reading: Malört Was Made for the Shot. Bartenders Are Changing That.Adam is reading: It’s Been 50 Years Since the Judgement of Paris — It’s Time to Move On.Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair
  • 41. Are Seasonal Cocktails a Trap?

    17:38||Season 8, Ep. 41
    With Memorial Day marking the traditional start of summer, Adam, Joanna, and Zach discuss whether bars having seasonal cocktails that get tremendous acclaim is actually a good thing for those bars when drinkers can't have said cocktails year-round. Do you end up disappointing more than delighting when your limited-time offering goes bye-bye, or is this just a matter of drinkers needing to respect the calendar more? Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and cheers!Zach is drinking: Tantalus Vineyards Sparkling RieslingJoanna is drinking: Wild East Brewing Co. ESBAdam is drinking: Petit Chablis at Bar HereticInstagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair
  • 40. People Want to Drink. What's Stopping Them?

    36:14||Season 8, Ep. 40
    Adam, Joanna, and Zach discuss the quandary that faces the alcohol industry at the moment: people generally want to drink, but are drinking less than they used to. Instead of ascribing this to theories about wellness trends or shifting demographics, what if we looked at the friction points that are keeping people from drinking: cost, social media pressure, an overwhelming array of choices, and more. Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and cheers!Zach is reading: With LYTT Electric Coolers, Boston Beer Co. Is Running Out of Bright IdeasJoanna is reading: Form Over Function: Why Some Wineries Are Rethinking the Shape of the BottleAdam is reading: AI Won’t Replace Sommeliers, But It Could Help Save WineInstagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair
  • 39. Where is the Market for Domestic Sparkling Wine?

    28:26||Season 8, Ep. 39
    After his time in Oregon's Willamette Valley, Zach poses a question to Adam and Joanna: is there a real market for domestic sparkling wine, particularly wine that aims to be priced close to Champagne. Can a region well-known for Pinot Noir, and increasingly Chardonnay, parlay that into demand for bubbles, or do you need to be price-competitive with Prosecco to stand a chance?Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and cheers!Zach is drinking: 2024 Remy Wines DolcettoJoanna is drinking: Widow Jane 10 Year Tequila Ocho Cask Finish BourbonAdam is drinking: Castello di Verduno PelavergaInstagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair
  • 38. Why Has NYC Turned Prohibitionist?

    27:13||Season 8, Ep. 38
    Adam, Joanna, and Zach puzzle over New York City's recently launched "Buzzkill" campaign, ostensibly to inform the public about the health risks of alcohol. Why is this a priority for any city, especially one that relies so heavily on the food and beverage industry as a source of revenue and jobs? Doesn't this cut against at least a sizeable swath of Mayor Zohran Mamdani's political constituency? Does this open him, and his administration, up to mockery? Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and cheers!Zach is reading: The 30 Best Cabernet Sauvignons for 2026Joanna is reading: 5 of the Most Shockingly Bad Guinness Pours We’ve Seen OnlineAdam is reading: Bartenders Can’t Outrun the Spicy MargaritaInstagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair
  • The Evolving Nature of Wine Marketing and Sales

    34:28|
    On this special episode of The VinePair Podcast, Adam is joined by Dave Phinney, the founder of Orin Swift, to discuss his storied career in the wine industry, why he's so committed to traveling to sell and support his wines, what reaching new consumers means in this day and age, and much more. Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and cheers!Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair