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Personal Branding Phenoms

From Film School to Viral Videos: Catara Lane on Storytelling and Skill Stacking

Season 1, Ep. 19
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Episode Summary:

In this episode of Verified Phenoms, we chat with Catara Lane, a video editor, strategist, and entrepreneur who runs a successful video production agency. Catara shares her journey from film school to building a thriving business, emphasizing the importance of storytelling in video editing and the challenges of managing burnout. She offers insights into leveraging multiple skills, the nuances of sales, and how to achieve sustainable success in the creative industry.


Key Takeaways:

  • Storytelling Matters: Katara emphasizes that focusing on storytelling rather than effects helps create compelling content that hooks the audience.
  • Embrace Skill Stacking: Combining multiple skills like editing, strategy, and social media management is crucial for high-ticket offerings.
  • Sales and Marketing: Learning the nuances of both marketing and sales helps creative entrepreneurs connect with clients and keep them on retainer.
  • Avoid Burnout: Recognize the signs of burnout, seek help, and focus on maintaining a healthy work-life balance.

Quotes:

  1. "They can't devalue a skill they don't have. If they're coming to you, it's because you have what they need."
  2. "Take it one step at a time. You're going to have to skill stack to get where you need to be." - Katara Lane
  3. "Burnout is real. Pay attention to your emotions, get help, and maintain balance."


Major Segments:

  1. [00:01:00] Catara's Background and Documentary Work: Catara discusses her transition from film school to documentary production.
  2. [00:10:00] From College to Entrepreneurship: How Catara navigated freelancing, gained business skills, and embraced the creative industry.
  3. [00:17:00] Video Production Agency and Weddings: Catara's journey to building a sustainable video production agency.
  4. [00:21:00] Scaling with YouTube: Leveraging YouTube and viral videos to grow her business and build funnels.
  5. [00:29:00] Finding the Right Balance: How Catara avoided burnout by restructuring her business and understanding her strengths.



About the guest: Catara Lane is a distinguished video editor, strategist, and entrepreneur known for her mastery in storytelling and video production. With a degree in Film and Media Arts, Catara has created and edited over 100 videos across various social media platforms and produced two impactful documentaries showcased at film festivals. She is the founder of a thriving video production agency and has developed a unique mentorship program where she empowers creators to build successful businesses on YouTube, even before reaching traditional monetization milestones. Her passion for helping business owners harness the power of professional video content has made her a sought-after expert in the field. Beyond her technical expertise, Katara is deeply committed to supporting creators in avoiding burnout while achieving their creative and financial goals.


About the host: Phillip "Phenom" Robinson is a professional speaker, author, and life coach.  After countless situations of overcoming mental limitations and facing his fears to reach new levels of success, he sought to help others do the same.  Within 5 years of starting his brand, Phenom wrote four books, gave two TEDx talks, started two podcasts, became an ESPN+ producer, and released his debut motivational album ‘Reality Check’.  He now focuses on creating actionable steps to elevate other’s current situation.



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