In this episode, we look at projects funded in the first round of grants from the Vaccine Confidence Fund, from indigenous communities in Guatemala and Canada, to girls and young women in India and sub Saharan Africa. Our panel also looks at other interesting approaches to ask the question just how digital media &amp; social network platforms can help build trust in healthcare, particularly vaccines, in these “hardly reached” communities.&nbsp; Panelists:<ul><li>Trevor Stratton, Indigenous and First Nation Health Advocate, Mississaugas of the Credit First Nation</li><li>Nadia Diamond-Smith, Assistant Professor, Epidemiology &amp; Biostatistics, University of California San Francisco</li><li>Georgia Arnold, Senior Vice President, Social Responsibility Paramount, and Executive Director of the MTV Staying Alive Foundation.</li><li>Ben Plumley, Host</li></ul> https://www.vaxuppodcast.comhttps://bayareaglobalhealth.orghttps://www.sabin.orghttps://vaccineconfidencefund.orghttps://www.wuqukawoq.orghttps://globalhealthsciences.ucsf.eduhttps://www.shujaazinc.comhttps://www.mtvstayingalive.orghttps://www.indigenoushealthlab.comhttps://mncfn.ca/about-mncfnhttps://fhqtc.com/star-blanket #VaxUpPodcast #BayAreaGlobalHealthAlliance #SabinVaccineInstitute #Vaccine #COVID19 #Trust #VaccineConfidence #shujaaz #MTVShuga #firstnations #indigenouspopulations #girls #youngwomen

Connecting “Hardly Reached” Communities Through Digital and Social Media

Shujaaz Inc. Reaches Young East Africans Through Social and Digital Media

In this episode we journey to Kenya, and Tanzania to meet the Nairobi-based internationally renowned Shujaaz network, which uses a range of social media and graphic novels to reach young people in Kenya and Tanzania and provide accessible, enjoyable health-related content.&nbsp;A grantee of the Vaccine Confidence Fund, the Shuzaaj team in this project teamed up with Bay Area Global Health Alliance member Upswell to use the latest techniques in evaluating social media campaigns&nbsp;- and the results are impressive. Shujaaz Inc. COVID-19 vaccination campaign #LindaFamhttps://youtu.be/7DyJsSXcI-M Panelists:<ul><li>Bridget Deacon, Managing Director, Shujaaz Inc.</li><li>Farida Nzilani, Digital Manager, Shujaaz Inc.</li><li>Drew Bernard, Founding Partner, Upswell</li><li>Green Sadru, Technical Adviser, Jhpeigo &amp; Sabin Boost Community</li><li>Our host is Ben Plumley.</li></ul> Linked In Bay Area Global Health Alliance: @GlobalHealthAll Sabin Vaccine Institute @sabinvaccine www.vaxuppodcast.com www.sabin.org www.shujaazinc.com www.teamupswell.com #VaxUpPodcast #vaxup #BayAreaGlobalHealthAlliance #SabinVaccineInstitute #Vaccine #VaccineTrust #VaccineConfidence #AllianceForAdvancingHealthOnline #shujaaz #lindafam #Waichanjo

A hyper-local strategy to reach Chicago's communities of color.

In this episode, we meet ImmUNITY Chicago, a public-private partnership that combines the social media communications expertise of the private sector, proven advocacy from a national vaccine confidence non-profit, and grassroots community outreach, to promote vaccine confidence in communities of color in Chicago. Join a fascinating and lively conversation as we explore the amazing reach and impact the partnership has had, to be shared with vaccine implementers working with other communities in the US and beyond.&nbsp; PanelistsElyse Galloway, Vice President of Health, EdelmanErica DeWald, Director of Strategic Communications and Partnerships, Vaccinate Your FamilyAva Skolnik, Executive Director, Health Equity MerckKristen Hobbs, Senior Project Manager for Quality Improvement and Equity, National Minority Quality Forum HostBen Plumley https://bayareaglobalhealth.org/vaxuphttps://bayareaglobalhealth.org/https://www.sabin.org/https://www.edelman.com/https://www.merck.com/https://vaccinateyourfamily.org/https://www.nmqf.org/ #VaxUpPodcast #vaxup #BayAreaGlobalHealthAlliance #SabinVaccineInstitute #vaccines #vaccinetrust #vaccineconfidence #AllianceForAdvancingHealthOnline #Merck #Edelman #VaccinateYourFamily #NationalMinorityQualityForum #ImmUNITYChicago&nbsp;

ImmUNITY Chicago - An Innovative Partnership in Digital and Traditional Vaccine Outreach

In this episode, we head to Guatemala, where an innovative partnership between Wuqu’ Kawoq (the Maya Health Alliance), UCSF and Stanford University, are developing digital and social media messaging for indigenous rural communities in local Mayan languages. The project - funded by the Vaccine Confidence Fund, part of the Alliance for Advancing Health Online - provides some useful lessons learned for vaccine implementers looking to find ways of reaching marginalized communities with messaging that is appropriate to their needs - and that can be communicated in different local languages. Panelists:Nadia Diamond-Smith, UCSFMonica Berger Gonzales, University of the Valley of GuatemalaEmily Lopez, Maya Health AllianceAnne Kraemer, Maya Health AllianceLucia Abascal, UCSFJaime Johnston, Digital Medic Stanford UniversityBen Plumley, Hunuvat LinkedIn:Bay Area Global Health Alliance: @GlobalHealthAllSabin Vaccine Institute @sabinvaccine www.vaxuppodcast.comwww.sabin.org www.ucsf.eduwww.digitalmedic.stanford.eduwww.wukukawoq.org #VaxUpPodcast #vaxup #BayAreaGlobalHealthAlliance #SabinVaccineInstitute #Vaccine #VaccineTrust #VaccineConfidence #AllianceForAdvancingHealthOnline #WuquKawoq #UCSF #DigitalMedic #StanfordUniversity

Maya Health Alliance Reaches Indigenous Guatemalan Communities

How do you speak to the girl that no platforms or brands speak to?

In this episode of the Vax Up Podcast, we head to India, a country that prides itself on access to vaccines, where a drop in families seeking routine vaccinations for children during the COVID-19 pandemic sparked a need for stronger messaging campaigns on routine childhood immunizations. We look at how Girl Effect, an international nonprofit dedicated to empowering young women and girls through media, answered that call to action with a first-of-its-kind campaign aimed at reaching an elusive target audience: young mothers living across India’s Hindi Belt. Panelists:&nbsp;&nbsp;&nbsp;Sohini Sanyal, Sabin Boost CommunityLeezel Tanglao, Journalist and Media Consultant Featured in Profile:Sneha Chatruvedi, Content Lead, Girl EffectSandhya Ramakrishnan, Global Marketing Lead, Girl EffectSreejoni Nag, Writer and Director, Girl Effect Social Media Handles:Girl Effect: @GirlEffectSohini Sanyal: @Sohini28Leezel Tanglao: @leezeltanglaoSneha Chatruvedi: LinkedIn&nbsp;Sandhya Ramakrishnan: LinkedInSabin Vaccine Institute: @sabinvaccineBen Plumley: @benplumley @shotarmpodcastBay Area Global Health Alliance: @GlobalHealthAll&nbsp; www.vaxuppodcast.comwww.girleffect.orgwww.bayareaglobalhealth.orgwww.sabin.orgwww.who.intwww.vaccineconfidence.org #VaxUpPodcast #vaxup #GirlEffect #GirlEffectIndia #GirlEffectTEGA #BayAreaGlobalHealthAlliance #SabinVaccineInstitute #Vaccine #VaccineTrust #VaccineConfidence #AllianceForAdvancingHealthOnline

Girl Effect India Blends Tech, Cultural Competency to Reach Young Mothers (Ep02)

Ben Plumley and guests reflect on how Oakland’s HIV community outreach non-profit, CALPEP, has turned to social technology to get the message out. 

In our first episode, we meet Oakland California based, CALPEP, a grass-roots HIV community organization serving the area's most marginalized populations. During the COVID pandemic, they turned their in-person counseling into social technology-based outreach and care. We also talk with partners of the Alliance for Advancing Health Online, a new initiative to advance public understanding of how social media and behavioral sciences can be leveraged to improve the health of communities around the world. Hosted by Ben Plumley, of A Shot In The Arm Podcast, the panelists are;&nbsp;<ul><li>Professor Heidi Larson, Founding Director of Vaccine Confidence Project, AAHO partner,&nbsp; and author of the recently published book “Stuck: How Vaccine Rumors Start and Why They Don’t Go Away.”</li><li>Jennifer Siler, Vice President of Global Community Engagement at Sabin Vaccine Institute, AAHO partner.&nbsp;</li><li>Dr. George Woods, practicing neuropsychiatrist, CALPEP Board Member and Governing Board Member of Stanford Medicine &amp; Sutter Health Collaborative Cancer Care Consortium.</li></ul> Useful links<a href="http://www.bayareaglobalhealth.org" rel="noopener noreferrer" target="_blank">www.bayareaglobalhealth.org</a><a href="http://www.sabin.org" rel="noopener noreferrer" target="_blank">www.sabin.org</a><a href="http://www.vaccineconfidence.org" rel="noopener noreferrer" target="_blank">www.vaccineconfidence.org</a><a href="http://www.cdc.gov" rel="noopener noreferrer" target="_blank">www.cdc.gov</a><a href="http://www.who.int" rel="noopener noreferrer" target="_blank">www.who.int</a><a href="http://www.calpep.org" rel="noopener noreferrer" target="_blank">www.calpep.org</a> #VaccineTrust #VaccineEquity #VaccineEquity #VaccineConfidence #VaccineAcceptance #VaccineHesitancy #socialmediahealth #techandinnovation #healthinnovation #healthequity #healthforall

CALPEP Turns to Social Media to Help Clients Get Vaccinated

Highlighting health organizations from around the world who use social media to promote vaccine confidence & trust in their communities.

The Vax Up Podcast is an exciting new podcast series exploring the power of social media to strengthen vaccine confidence and shape health behaviors. This podcast is brought to you by the Alliance for Advancing Health Online, an initiative to advance public understanding of how social media and behavioral sciences can be leveraged to improve the health of communities around the world. In each episode, we follow a different community outreach organization and see how it is getting the message out, interspersed with a panel discussion of experts, on what lessons can be shared with other implementers, policy makers and community members. The Vax Up Podcast is produced by the Bay Area Global Health Alliance and Sabin Vaccine Institute with Ben Plumley, of A Shot in the Arm Podcast. Please visit www.vaxuppodcast.com for information.

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