Value Inspiration Podcast


How the synergy between AI and marketers can result in revolutionary effects on the businesses

Season 2, Ep. 78

This podcast interview focuses on product innovation that’s transforming impact marketers can make in cross-channel marketing scenarios. My guest is Vijay Chittoor, Co-founder and CEO of Blueshift.


Vijay has a wealth of experience in AI, marketing technology and e-commerce domains. He was an early team member and the director of product management at Kosmix which was acquired by Walmart to become WalmartLabs. In 2010 he co-founded Mertado and led it as the CEO for two years until it was acquired by Groupon and became Groupon Goods. This prepared him for his new venture, Blueshift, which he co-founded in 2014.


Vijay is a graduate of Harvard Business School’s MBA Program. He also holds Bachelor’s and Master's degrees in Electrical Engineering from the Indian Institute of Technology, Bombay.


Blueshift enables B2C marketers to automate segment-of-one marketing on every channel.

They’re on a mission to put AI in the Hands of Every Marketer.


This triggered me, hence I invited Vijay to my podcast. We explore the transformation of digital marketing, and the scaled revenue opportunities that now provides to companies of all sizes. We also discuss how AI is enabling marketers to reclaim their creative and strategic role again, and create a flywheel of value that’s pretty hard to stop once in motion.


Here are some of his quotes:

Every few years a technology matures to a point when non-technical people can start using it, and when that happens that unlocks a lot of enterprise value


What's happening is that you and I, as consumers, we are interacting with all these brands on digital and mobile and social. And when we do that, we are leaving behind 1000 times more data than we used to leave behind 10 years ago.


With all the data we're leaving behind marketers, and brands now for the first time have a way of understanding us as the dynamic individuals that we've always been.

Doing that is exciting, but it's also challenging, because dealing with thousand times more data, dealing with 10 to 15 times more channels, that is very difficult for marketers.


Obviously, humans are not best equipped to operate at that scale. Humans are created for guiding how the engagement should be driven, how that engagement should be humanized. Where the machine can really come in is to help the human marketer become excellent at that scale of decision making and make each decision truly intelligent.

That's what we do with the Blueshift platform.


During this interview, you will learn three things:

  1. How thinking differently about key customer challenges allows you to build solutions that have transformative impact because of their simplicity.
  2. That AI alone is not the solution – the synergy really kicks in when humans and AI systems are working well together and even impress the customers’ customers
  3. That to deliver remarkable solutions you have to stay true to your vision – no matter how enticing the short term opportunity is.



More Episodes


The art of uncovering Business-critical insights in data that’s all around us

Season 3, Ep. 115
This podcast interview focuses on product innovation that has the power to unlock the hidden value inside unstructured data and with that take grow the value we can deliver. My guest is Adam Carte, CEO of LuminosoAdam previously served in a number of C-level positions. As the CEO of Cadre Proppants, a mining company, where he doubled revenues doubled. As the COO of Niotan, Inc. a chemical manufacturer. And as the CFO of The Trigen Companies, an energy company, where he led the turnaround and doubled profits, anddoubled its equity value in less than three years.He also has been an Operating Partner to Denham Capital Management, and a founding member and Partner of Fairlead Advisors. At Fairlead, Adam has led negotiations for acquisitions, divestitures, equity and debt financings, strategic partnerships, licensing agreements, and company restructurings for over 20 different companies across a broad range of industries.Today Adam is the CEO of Luminoso, where he leads the company’s efforts in building products that turn conversational text data into business-critical insights.This triggered me and led me to invite Adam to be a guest on my podcast. We explore the opportunities that arise when you look at the abundance of unstructured data we have at our disposal, but hardly get value from. We dig into the inhibitors to unlock that value and how, by democratizing it, this allows companies of any size to explore value scenarios previously unattainable. Here are some of his quotes:The challenge that we faced early on was: Unstructured text is everywhere. Unstructured text is in everything that humans do.Usually it’s survey data or customer tickets, and they [businesses] need some way to analyze it and they don't have it.The traditional way to solve that problem would be to go find a sophisticated data science team, build a supervised model, which takes a number of months. And then you can start to get insights from that data. But most people don't have that sort of time.During this interview, you will learn three things:Why it’s key to start paying attention the fact the real gold in your business software solution is the data, not the process or the transactions you manageThat just because getting answers from data is complex doesn’t mean it needs to be the job of data-scientists. What if you’d democratized that thought and start addressing a much larger audience?How to stand out in a dense market which is loaded with hype – How do you cut through the noise and reasonate?

The misconception of innovation – 85% of us believe we’re innovative, however, only 20% of our customers agree.

Season 3, Ep. 115
This podcast interview focuses on the art of product innovation and my guest is Dr. Teresa Jurgens Kowal, author of The Innovation Anwer Book and president of Global NP Solutions.Teresa is a strategic innovation provider. She is an accomplished visionary and results-oriented professional with extensive industry experience from creative research to effective portfolio management through stream-lined new product development processes.Prior to founding Global NP Solutions, Dr. Jurgens-Kowal acquired over 12 years of experience in leadership and management positions with ExxonMobil Chemical Company and a total of 16 years as a practicing Chemical Engineer. She has extensive experience leading successful teams, managing the product development life cycle, and defining the portfolio strategy.Our joint passion for innovation and new product development let me to invite Teresa to my podcast. We explore the misconceptions about innovation, why many organizations are challenged to deliver innovation worth making a remark about, and what to do to remove the roadblocks.Here are some of her quotes:The word innovation is largely overused. And my personal definition of innovation is bringing something new to customers that deliver value to them. And that might be new technology. It might be an old technology introduced to a new market, or it might be a different combination of things.All of that starts with having a strategy. And there are several levels to strategy. Most organizations, companies, firms have a corporate strategy, which is tied around growth goals, geographical expansion, those kind of things.60 to 70% of CEOs put innovation as a top five priority. On the flip side, 60 to 70% of CEOs do not think that their organizations are innovativeDuring this interview, you will learn three things:That innovation is not defined by what you think, but by what your customers experienceWhy our obsession with our direct competition is causing the biggest conflict in the potential success of innovation.How one can avoid being disrupted by paying close attention to what’s going on in tangential industries as much as your own industry.

How access to on-demand expert knowledge can give us exponential advantage

Season 3, Ep. 114
This podcast interview focuses on product innovation that has the power to takes our ability to make critical decisions to a completely new level.My guest is Graham Mills, Co-founder and Managing Director of is a scientist by training. He completed his PhD in pancreatic cancer chemoresistance at the University of Cambridge, having further worked scientifically in R&D at Genentech and Avidity Biosciences. His commercial experience comes from roles in venture capital at both Abingworth and Johnson & Johnson’s corporate venture fund, all of which preceded his most entrepreneurial endeavours, both as co-founder of smoking cessation startup Abdicare, followed by Biotechspert, which has evolved today into was born out of the frustration with the challenges in connecting to the right experts at the right time. Current solutions on the market have evolved based on decades old principles, closed networks and manual subjective matching - which make it error-prone, biased, slow and highly costly. was founded to solve this – and their approach inspired me, hence I invited Graham to my podcast. We explore what why our ability to make better more informed decisions on the topics that really matter needs a complete overhaul, and how this can spark competitive advantage. We also dig deeper into the question: What’s the secret to create a remarkable software business.Here are some of his quotes:“We were setup about three years ago, really recognizing that, first of all knowledge, in many ways is how companies stay competitive and make some of the most important decisions around the world today, really access to high quality knowledge on demand.Yet, while we realized a huge importance of this knowledge exchange and access, the way through which companies were identifying and accessing it felt like it was designed in the 90s and remained there.The way people currently go about solving these issues is one, they ask someone in their company, and if not, then they either pay a lot to a consultancy to go away and do an eight week project, or they just Google it. The challenges when you're Googling, the information you look at it's probably because someone is paid to be the top of Google SEO and that's not necessarily the right insight for your type of product and your type of company.During this interview, you will learn three things:How one way to grow value and defensible differentiation is to focus on quality and objectivity over volume and bias.Why focusing on playing the infinite game is going to bring you further than trying to win the short-term game.That growing your empathy skill is key to deliver remarkable value – not only understanding the ‘pain point’, but also deeply understand how your customer feels, what they care about, and what powers they have to deal with.