Tech-Entrepreneur-on-a-Mission Podcast

Share

A story about how we can leverage technology to make our planet liveable and more sustainable

Season 3, Ep. 141

This podcast interview focuses on product innovation that has the power to help let us live the lives we want, without killing our planet. My guest is Terry Swack, CEO of Sustainable Minds.


Terry is an Internet and environmental entrepreneur, pioneer in customer experience strategy and thought leader in the product sustainability software industry.


Her career has focused on making complex ideas and technologies useful, usable and desirable. She started her first company, TSDesign, in 1994: an Internet strategy and product design firm that lead the industry in user experience design. It was acquired by Razorfish in 1999. 


In 2002 she became VP Customer Experience & founding member of StillSecure, a network security software startup where she brought 3 best-in-class products to market in 18 months


In 2005 she founded the Beam, a venture-backed Web 2.0 marketplace to power the emerging demand for cleaner & greener products and services


Finally, in 2007 she founded Sustainable Minds a company that’s mission is to operationalize environmental performance into mainstream product development and manufacturing in an accessible, empowering and credible way. 


Sustainable Minds’ Eco-concept + LCA Software was the 1st cloud tool for product manufacturers to design greener products has been used in industry and higher education in 90+ countries.


This resonated with me, and hence I invited Terry to my podcast. We explore the massive challenge we have at hand to make the world more sustainable. We discuss how technology can help accelerate solving this problem and what’s needed to leverage the impact of technology to its max. How we can create growth by consuming less, and what mindset we should obtain to create solutions people will embrace and talk about.  


Here are some of her quotes:

There is the opportunity for economies and businesses to grow, and there's a different way to do it. Because if growth is still driven by consumption, the way most economies function, and especially first world economies, it's all about consumption and more. 


But innovation through improving environmental performance and also now material health is going to mean less consumption due to developing product service systems, using fewer raw materials, circular economy, all the things that people haven't yet waded into in a mainstream way, will become the way.


People all over the planet want to live the way people live in a first world economy. For that to happen we’d need 5 plantets to support the carrying capacity of today's population and the rate at which it's growing,.


During this interview, you will learn three things:

  1. To create meaningful change you have to help people to think differently before they can act differently 
  2. How to start and accelerate company growth when the main thing you solve isn’t even ‘cool’ yet
  3. Why companies that measure (and not think differently) will only deliver incremental impact
  4. Remarkable software is created when you focus on creating something very specific people can use instead of something that everybody can use.



For more information about the guest of this week:


More Episodes

2/15/2021

Mastering the art of driving a 3-4x uplift of companies coming to your website without dramatically transforming cost

Season 3, Ep. 153
This podcast interview focuses on product innovation that has the power to help marketers to build the meaningful relationships with the right companies. My guest is Riaz Kanani, Founder and CEO of Radiate B2B.Riaz is a mix of marketer, technologist and entrepreneur who worked with cutting edge technologies throughout his career, whether it be the nascent flash/java video space in the early 2000s to combining email, mobile and social media marketing technologies in 2008. Throughout it all, he’s used data as the backbone behind these technologies to better understand how people behave and use these new approaches. In that journey he founded 6 companies and worked for IBM, Lyris, Alchemy Worx and Profusion. He’s also a mentor at Techstars.Today he’s helping to build a better way to do B2B Marketing that increases both average contract values and the speed of closing contracts.And this resonated with me, and hence I invited Riaz to my podcast. We explore what’s broken in marketing automation and why the answer is in choosing a different approach, not in more tools.We also discuss what it takes to succeed in B2B software, and what decisions and mindsets are fundamental to stand out.Here are some of his quotes:It became really clear when talking to those companies that we've become in the b2b or business marketing space, very reliant on content and events to drive lead acquisition, nurturing, email marketing obviously as well. Basically, we were all reliant on exactly the same things, and b2b marketing would become homogenous.And the only way to stand out was really to be doing better creative. And I think that's a marketer’s worst nightmare.I felt that there had to be a better way.The more I looked at it, the more I realized that if you were building a marketing automation company today, you wouldn't build a platform that looked anything like the marketing automation platforms that exist today.During this interview, you will learn four things:That there’s no nice handbook that tells you exactly what’s going to happen with your software business: so, to succeed it’s your duty to hire people that can think on their feetWhy your marketing will become exponentially better if you start thinking about the world as being a list of companies that you build relationships withHow defensible differentiation can be created by blending a strong product with an irresistible business model.That your decision how to position yourselves in a space can create a significant problem around your messagingFor more information about the guest from this week:Riaz KananiWebsite Radiate B2B
2/8/2021

The art of creating technology that makes users feel good about themselves

Season 3, Ep. 152
This podcast interview focuses on product innovation that has the power to radically evolve the way people search and transact property. My guest is Bobby Bryant, Founder and CEO of Doss.Bobby has been in real estate for 20 years. He began his journey in the mortgage business. In 2008, he took one year off to relentlessly study and understand the collective real estate industry, what happened, and what's to come. That sparked the idea to found DOSS.DOSS is on a mission to develop the best technology to make homeownership in America more affordable.This inspired me, and hence I invited Bobby to be a guest on my podcast. We explore what’s broken in the Real Estate industry when it comes to finding and buying properties. We dig into the opportunity to create a win-win approach i.e. a world where nobody has to lose, and how technology and data has a fundamental roll in realizing this. Finally we discuss what it takes to build a software business people would miss if it was gone.Here are some of his quotes:Every industry in the country has become more automated and economical.If you think about the promise of technology it was to do two things. The promise of technology was to save us time and money. So, in real estate, when you think of all of the technological advancements of today, yet the cost of transact real estate hadn't changed.The biggest issue for a lot of people is the barrier of entry of costs to get into a home. Or a seller who has a million-dollar house and to give away $60,000 of their equity. How can we be in 2020 charging the same fee that we charged in the early 1900s?The real estate industry struggles with a win-win. Why does somebody have to lose in this equation?During this interview, you will learn four things:How a position of advantage can be created if we think about win-win i.e. provide unique value to both parties at the table – not just one.Why instead of talking like a rocket scientist you should soften your message and talk like a truck driverWhy the companies of the future are going to be the companies that figure out how to make people feel good, and feel good about themselvesWhy you have to be prepared to pay attention for continuous evolution.For more information about the guest from this week:Bobby BryanWebsite Doss
2/1/2021

6 ways Technology can help companies innovate out of the Coronavirus Downturn

Season 3, Ep. 151
This podcast interview focuses on a discussion around the essence of the book ‘The Innovation Ultimatum – how 6 technologies reshape every business in the 2020s. My guest is Steve Brown, Author and Founder of Possibility & Purpose.Steve Brown is a futurist, author, entrepreneur, and advisor with over 30 years of experience in high tech. Prior to building his own consulting business, he was Intel’s Chief Evangelist and worked in Intel Labs as a futurist, where he imagined and built plans for a world 5, 10, and 15 years in the future.After leaving Intel in 2016, Steve built his own company, Possibility and Purpose LLC, which helps businesses to be more innovative, more resilient, and more profitable.In 2018 he co-founded The Provenance Chain Network, an open standards approach to bringing transparency to global commerce.In 2020, he published his latest book, “The Innovation Ultimatum: How six strategic technologies will reshape every business in the 2020s”This inspired me, and hence I invited Steve to my podcast. We explore why the gap between those that embrace the new technologies and those that don’t is going to dramatically widen. Why it’s about agency taking responsibility and decide you’re going to participate in building the future that defines the winners. We also address what’s qualities leaders are required to develop to lead and be remarkable doing so.Here are some of his quotes:There are two pieces to the innovation ultimatum, there's one that's sort of more obvious on the surface, which is the competitive imperative, which is kind of the stickThe gap between those that embrace technology, and those that don't, has always been there, but that gap is going to widen dramatically in the next decadeThe other side of the innovation ultimatum is the moral obligation for us as individuals and as companies to do the right thing and to create value for humans and to solve human problems.During this interview, you will learn four things:That you should ask yourself two questions. What's the future we want to build? And what's the future we want to avoid?That to be great a leader in the 2020s you should be equipped to ask the right questions, become very clear eyed and understand the application of these technologiesWhy the smartest companies are thinking five or six steps ahead and then they work their way back to a starting point.That too much of the ‘innovation’ we put out is still about boosting productivity and efficiency, and that in doing so, we’re leaving so much on the table that we risk irrelevancy.For more information about the guest from this week:Steve BrownWebsite